Give Your Hotel A Beautiful Social Presence With These Best Practices

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Social media success is harder than most people think, but making your page at least look professional is easy if you follow a few basic rules. Resolve to make your hotel’s social media pages look great in 2017 with these best practices.    1. Size your cover images correctly Cover photos are the largest image on your social […]

Say Cheese! How To Make Your Hotel Stand Out With Photography

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You’ve probably been there before. Confidently taking photo after photo thinking you’re a pretty good photographer only to have the final image look like your phone’s camera lens had been coated in Vaseline. Unfortunately for hotel professionals, bad smartphone photography can not only lead to social media embarrassment, but it can hurt business. An unprofessional […]

Our 5 Favorite Takeaways From Doyo Live

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Last week we attended the first ever DOYO conference, a digital marketing conference that took place in our own backyard right here in Youngstown Ohio. The conference brought together the region’s leading experts on digital marketing for a day of learning, dialogue and networking. Here are some of our favorite points from DOYO Live 2016 1. […]

How Hotels Can Benefit From Pokemon Go

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On July 6th gaming giant Nintendo released its newest augmented reality game, Pokémon Go. Just two weeks after its release, Pokémon Go is changing much more than just the gaming industry. Don’t believe us? Check out these jaw-dropping statistics: $9 billion – Increase in Nintendo stocks since Pokémon Go release $57.65 billion – Nintendo’s recorded revenue […]

MARKETING TO MILLENNIALS PART 3: UNDERSTANDING NEW SOCIAL NORMS

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Perhaps one of the strangest habits of the Millennial Generation is what some observers are calling “isolated togetherness.” This paradoxical term refers to times when young people might seem like they’re isolated from one another but are actually socializing. For example, we’ve all seen groups of 20-somethings with heads down looking at their phones not talking to one […]

MARKETING TO MILLENNIALS PART 1: HOW TO WIN ON MOBILE PLATFORMS

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  Knowing how to attract millennials isn’t optional anymore. That’s especially true in the hospitality industry. The group born between 1980 and 1999 aren’t a small, specialized piece of the pie, they are quickly becoming the largest slice! By 2030, millennials are expected to be the biggest group of travelers with 78 million people and […]