Wellness As An Amenity

Posted on Leave a commentPosted in Hotel features, Marketing, News

Shower infusers, aromatherapy and air purifiers sound more like enhancements you might find in a luxury spa, than in your average hotel room. However, Stay Well hotel rooms, available at select MGM Grand and Marriott properties include those features and more in their newly developed “healthy” hotel room concepts.   Stay Well Pioneered by Delos, […]

10-Year-Olds React to the Hospitality Industry

Posted on Leave a commentPosted in Around the Office, Hotel features, Marketing, News

One of the latest trends in hotel marketing is trying to figure out how to attract millennials. But what about the generation after that? Well, we had a couple of 10-year-olds in our office the other day (courtesy of McConnell Marketing co-owner Katie Swain) and just couldn’t help but pick their brains about hotel marketing. While […]

Hotel Technology

Marriott Hopes to Advance Hotel Tech with New Innovation Program

Posted on Leave a commentPosted in Clients in the News, Hotel features, News

In the hospitality industry, Marriott has long since been a leader when it comes to marketing technological advances. For example, a few years ago it was one of the first brands to provide guests with experiences through virtual reality headsets. And in just two short weeks, Marriott is moving ahead once again with the launch […]

Hotels with On-Property Museums

Posted on Leave a commentPosted in Clients in the News, Hotel features

Luxury hotels are constantly trying to set themselves apart. Some of our clients sell guests on one-of-a-kind views from their rooftop bar (check out Pillar Rooftop Bar in Asheville, it’s pretty slick), others highlight specific architectural features (see the view from 35 floors up at Mandarin Oriental New York) and some go even further! Our […]

The End of One-Size-Fits-All in Hotel Marketing

Posted on Leave a commentPosted in Hotel features, Marketing, Travel

With Amazon suggesting your next purchase, iPhones identifying your work location and Chipotle remembering your favorite order, consumer’s today expect a customized experience no matter where they go. In fact, according to Mckinsey & Company “Personalization technologies can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing […]

Remarkable Stats Every Hotel Marketer Should Know

Posted on Leave a commentPosted in Hotel features, Marketing, News

  Travelers search for accommodations or location 77% of the time.  A white paper from TrustYou.com reported that travelers search for keywords that have to do with accommodations or locations 77% of the time. Only 57% of travelers search specifically for hotels. In other words, amenities and location, not brand should be your main focus when […]