Listen Up! The Power of Podcasting in Hotel Marketing

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The Next Big Thing… It’s nearly impossible to predict but it’s sure fun to try. Well, we recently came across an article from Skift claiming that podcasting could be the next big thing in content marketing and we can’t help but agree, especially in the context of hospitality marketing!   What’s a Podcast? Wikipedia defines […]

The End of One-Size-Fits-All in Hotel Marketing

Posted on Leave a commentPosted in Hotel features, Marketing, Travel

With Amazon suggesting your next purchase, iPhones identifying your work location and Chipotle remembering your favorite order, consumer’s today expect a customized experience no matter where they go. In fact, according to Mckinsey & Company “Personalization technologies can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing […]

The “Experience Economy” and How to Use It

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What is the “Experience Economy?”  Today’s travelers value authenticity, making new memories and having adventures. They want something more than the traditional tourist spots and passive relaxation associated with leisure travel of the past. As Airbnb’s marketing points out, people who travel are doing so to have a certain type of experience. Huffington Post explains the […]

Remarkable Stats Every Hotel Marketer Should Know

Posted on Leave a commentPosted in Hotel features, Marketing, News

  Travelers search for accommodations or location 77% of the time.  A white paper from TrustYou.com reported that travelers search for keywords that have to do with accommodations or locations 77% of the time. Only 57% of travelers search specifically for hotels. In other words, amenities and location, not brand should be your main focus when […]