Our Favorite Haunted Hotels Part 2: Real Life Haunted Hotels

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If you’re not into spooky stuff, turn back now! Our last Haunted Hotels blog post featured fictional hotels, but today’s list features properties that claim to have real-life ghosts. Is it all just a marketing gimmick,  the natural noises of old buildings or guests’ imaginations running wild? Read about these haunted hotels and decided for yourself! […]

Our Fall Favorites

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At McConnell Marketing, fall means time to design new websites, draft holiday cards and plan our annual client appreciation gift. But, it also means time for pumpkin picking with family, drinking hot apple cider and watching a classic scary movie. Today, we took a (brief) break from our desks to share with you some of […]

Our Favorite Haunted Hotels Part 1: I Just Play One On TV

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There’s something especially unsettling about the idea of a haunted hotel. Usually a place full of life, energy and human interaction, it’s scary to imagine a hotel where the guests are already “checked-out.” Maybe that’s why haunted hotels have such a rich history in fiction. No matter the reason, here are some of our favorite […]

Hilton Changes Conversation About Direct Booking

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What does a capella, family vacations and Hilton have in common? They’re all part of the brand’s new campaign Expect Better, Expect Hilton. Using celebrity spokesperson, Anna Kendrick, and candid messages, Hilton is working to change the conversation surrounding direct booking. And you can aca-believe that it’s gaining traction.   Expect Better, Expect Hilton The […]

Hotels’ Soft Brands Continue To Rise

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Whether it’s by developing enticing incentive programs or pushing into uncharted markets, hoteliers and big hotel brands are constantly adapting to the ever-changing hospitality market. But there’s one strategy that has seemingly exploded in the last few years: the use of soft brands.   What Are “Soft Brands” Simply put: they’re independently branded properties that […]

Is Your Hotel #Instagrammable?

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Nowadays, guests look for more than just fluffy pillows and an indoor pool when choosing a hotel. What’s at the top of the list? Instagrammability. According to research by hotels.com, one in six travelers admitted to choosing a hotel based on its social media potential. Is there bright lighting? Unique art? Crazy architecture? Guests are […]