Top 18 Olympic Logos of All Time

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Top Olympic Logos

It’s official, the PyeongChang Winter Olympics are finally here and we hope you’re just as excited as we are! In celebration of the 2018 Olympics, we have picked our top 18 favorite Olympic logos of all time, dating as far back as the 1920s. Check out our top picks below & let us know which are your favorites!


Paris – Summer Olympics 1924

Lacking color and the iconic Olympic rings, this black and white shield-shaped logo does a great job at showing how far the Olympics have come in branding and marketing!


Berlin – Summer Olympics 1936

Best remembered for Adolf Hitler’s failed Aryan theories and Jesse Owens’ amazing performance, this Olympic emblem includes the Olympic bell with an eagle and the five rings.


St. Moritz – Winter Olympics 1948

After a 12-year break because of World War II, these Olympic Games were named the “Games of Renewal.”


Oslo – Winter Olympics 1952

In 1952 it was a public competition to create the Oslo Olympic emblem. After sifting through 335 designs, the Games Organizing Committee chose this deigns, sporting the Olympic rings overtop the new Town Hall of Oslo.


Squaw Valley, California – Winter Olympics 1960

This geometric emblem is made up of three triangles in the colors of the American Flag and Olympic rings to create the image of a star or snowflake.


Rome – Summer Olympics 1960

A Roman she-wolf dominates this emblem along with Rome-founding twin brothers, Remus and Romulus.


Tokyo – Summer Olympics 1964

This emblem consists of five gold rings over the Japanese national flag, representing the rising sun. Not only is this emblem a beautiful design, but it also represented the first Olympic games to be held in Asia.


Sapporo – Winter Olympics 1972

This emblem is divided into three parts- the Japanese Rising Sun, a snowflake and the Olympic rings.


Munich – Summer Olympics 1972

After 2,332 unsatisfactory entries, this emblem was chosen- a geometric/optical illusion-esque swirl representing a crown of rays of light.


Calgary – Winter Olympics 1988

Probably one of the most unique and complex designs, this emblem includes a stylized snowflake or maple leaf, made up of many C’s to represent both Canada and Calgary.


Barcelona – Summer Olympics 1992

This emblem uses symbolic colors and simplistic lines to create an abstract human figure jumping over an obstacle.


Atlanta – Summer Olympics 1996

With a torch as its main concept, this emblem is loaded with symbolism for the games and Atlanta.


Nagano – Winter Olympics 1998

Nicknamed “Snowflower,” this emblem includes a colorful flower with each of its petals representing an athlete practicing a winter sport.


Salt Lake City – Winter Olympics 2002

The emblem uses bright yellows, oranges and blues (commonly found in the Utah landscape) to create a modernistic snowflake.


Vancouver – Winter Olympics 2010

Modern and abstract, this emblem includes Olympic colored shapes forming an athlete.


Rio – Summer Olympics 2016

Characteristic of Rio’s colorful identity, this emblem includes plenty of bright colors representing passion and transformation.


PyeongChang – Winter Olympics 2018

This year’s emblem symbolizes a world open to everyone, with its abstract, colorful depiction of ice, snow and athletes.


Beijing – Winter Olympics 2022

The emblem for the next Olympic games, held in Beijing has already been released- and we think it’s pretty sweet. Combining both traditional and modern elements of Chinese culture, the emblem is modeled after the Chinese character for winter with a skater at the top and skier at the bottom.


When it comes to Olympic emblems, we love the use of bright colors and symbolism that fits perfectly to each host country. Who knew that the Olympics was MUCH more than five rings?



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