6 Surprisingly Awesome 6-Second Ads

Posted on Posted in Marketing, News

 

In last week’s blog we talked about the shrinking attention spans of the modern world. Well apparently advertisers are well aware of this trend. According to a recent article by Adweek the next “big thing” in advertising is 6-second ads!

It’s hard to believe that you can fit an entire commercial’s worth of content into less time than it takes to post a selfie,  but after watching these examples you’ll see why ultra-short form advertising might be the wave of the future.

 

Loveletter – YouTube Advertisers

YouTube released a series of 6-second ads that told stories. They aren’t really advertising a product, just more of a promotion for the 6-second ad concept itself. This first stop sign video is a feel good example!

YouTube Advertisers – Hamlet

Another YouTube concept ad, this one is a modern retelling of Hamlet… in 6 seconds.

Old Spice – Sweat |#smellegendary|

Deodorant giant Old Spice stays consistent to its absurd/ in-your-face brand with this quick and to the point commercial.

Mercedes-Benz Singapore – The New Mercedes 

It’s pretty amazing how well this ad creates the feeling of speed with just some text and a very short video clip. We’d be curious to know how small of a budget this had.

YouTube Advertisers – Free Bacon

Who doesn’t love bacon? This YouTube concept ad crams a lot of action into a very short span of time.

Stella Artois – Slate 

We can’t tell if it’s the patient cadence of the voice-over or the fact that it’s pretty much a still shot but Stella Artois somehow makes this ad feel a lot longer than 6 seconds.

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