In last week’s blog we talked about the shrinking attention spans of the modern world. Well apparently advertisers are well aware of this trend. According to a recent article by Adweek the next “big thing” in advertising is 6-second ads!
It’s hard to believe that you can fit an entire commercial’s worth of content into less time than it takes to post a selfie, but after watching these examples you’ll see why ultra-short form advertising might be the wave of the future.
Loveletter – YouTube Advertisers
YouTube released a series of 6-second ads that told stories. They aren’t really advertising a product, just more of a promotion for the 6-second ad concept itself. This first stop sign video is a feel good example!
YouTube Advertisers – Hamlet
Another YouTube concept ad, this one is a modern retelling of Hamlet… in 6 seconds.
Old Spice – Sweat |#smellegendary|
Deodorant giant Old Spice stays consistent to its absurd/in-your-face brand with this quick and to the point commercial.
Mercedes-Benz Singapore – The New Mercedes
It’s pretty amazing how well this ad creates the feeling of speed with just some text and a very short video clip. We’d be curious to know how small of a budget this had.
YouTube Advertisers – Free Bacon
Who doesn’t love bacon? This YouTube concept ad crams a lot of action into a very short span of time.
Stella Artois – Slate
We can’t tell if it’s the patient cadence of the voice-over or the fact that it’s pretty much a still shot, but Stella Artois somehow makes this ad feel a lot longer than 6 seconds.