stack of colorful hotel brochures

3 New-School Ideas to Improve Your Old-School Hotel Brochure

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When you think of innovation in hospitality marketing, A hotel brochure probably isn’t the first thing to come to mind. In today’s world of social media, influencer marketing and geo-targeted ads, you might be surprised to learn that the humble brochure has experienced some innovations of its own! Here are are some fresh ideas for […]

Why We Should Thank The Circus for One Hotel’s Famous Tradition

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Imagine this… you’re in the lobby of a beautiful luxury hotel waiting to check in. You notice a gathering of people near the elevator and then see a red carpet leading to a beautiful fountain. What’s going on? Is there a celebrity staying on-property? A Kardashian perhaps? As the elevator doors open, you see a […]

OHLA Annual Conference 2018

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Last week, we attended the 2018 OHLA Annual Conference to give a presentation about branding. If you’ve never heard of OHLA before, it’s the Ohio Hotel & Lodging Association and, it’s one of the oldest hotel associations in the country. Founded in 1893, OHLA’s main purpose was actually originally to prevent the passing of counterfeit […]