Founded by a former Director of Sales and Marketing, now women-owned and operated, the McConnell Marketing powerhouse team has over 25 years of experience in luxury hotel marketing. We provide the flexibility, specialized attention and responsiveness of a small firm while still offering the creativity and quality our clients expect from a large agency. We specialize in brand development, copywriting, graphic design, and are also adept at web design, content marketing and social media strategy.

Our values include honesty, responsibility, accountability and craftsmanship. The heart of McConnell Marketing is based on two timeless values: treat others as we want to be treated and leave this world better than it was when we got here.

  1. graphic and web design

    Graphic & Web Design

    Give your brand a stunning, visual presence across every project from websites, invitations and e-brochures to traditional printed work like menus, sales kits and property collateral.
  2. graphic and web design

    Social Media Marketing

    Join the conversations. Use the latest in social media and content marketing: analytics, content creation, blogging, social listening and advertising.
  3. graphic and web design

    Property Collateral

    Reinforce your brand with bespoke pieces - sales kits, brochures, newsletters, in-room pieces, menus and more.
  4. graphic and web design


    Increase awareness. Drive sales. Invite, announce and engage your target with inimitable pieces, like new product cards, event programs, signage and specialty items.
  1. graphic and web design


    Ensure your content is written with style. We blend substance with personality while writing copy that is clear, concise and grammatically correct.
  2. graphic and web design

    Ad Campaigns

    Whether designed to spec or from scratch, let us help you achieve your objectives using the most current and effective integrated marketing communication tools.
  3. graphic and web design

    Brand Development

    Refine your brand identity with specialized design, brand standards and positioning strategy development services.
  4. graphic and web design

    Video Production

    We’ll handle production, scripting, directing, shooting and editing then get it ready for delivery via DVD, Blu-ray or the Web.


  1. Katie Swain

    KATIE SWAIN Email Katie Swain Katie's LinkedIn

    has been with McConnell Marketing since 2000, as firm partner since 2015. As a Senior Account Executive and Creative Director, she creates effective and successful marketing campaigns for an impressive client roster including Hutton Hotel, Mandarin Oriental and Ritz-Carlton, as well as boutique brands and properties. Outside the office she can be found doing mission work with Brown Horse Projects, at the ball field or dance studio with her twins or underwater snorkling (cautiously!) with her husband.
  2. Megan Sovik

    MEGAN MAGNETTAEmail Megan Sovik Megan's LinkedIn

    is partner in the firm since 2015 and has served as Account Executive with McConnell Marketing since 2006. Megan provides an array of services, such as graphic design, copywriting and project coordination for her established clientele. Megan’s client list includes Sheraton and InterContinental hotels throughout the U.S. and Canada. If McConnell Marketing served hot lunch, we’d nominate Megan. She’s as talented in the kitchen (and on her local cooking show) as she is in the office.
  3. Alexandria Kunkel

    ALLIE KUNKEL Email Alexandria Kunkel Alexandria's LinkedIn

    serves as McConnell Marketing's Account Executive and Graphic / Interactive Designer. Allie creates clean, eye-catching layouts for both print and digital marketing pieces and is well-versed in web-design and video production. Her creative take on design was influenced by her passion for fine arts from a young age. Outside the office Allie can be found at Gilmore's Greenhouse, her family-owned business or capturing weddings and events with Kunkel Videography.
  4. Steve Kandray

    STEVE KANDRAY Email Steve Kandray Steve's LinkedIn

    is McConnell Marketing’s Director of Business Development. Steve is responsible for maintaining brand continuity, overseeing marketing initiatives and forging new relationships in major travel markets across the country. Steve is frequently the first person at McConnell Marketing that new clients interact with so he takes his role as a “first-impression extraordinaire” very seriously! He’s a passionate Mount Union football fan and an avid golfer.
  5. Madison Filipiak

    MADISON FILIPIAKEmail Madison Filipiak Madison's LinkedIn

    lends a creative voice to the McConnell Marketing team as the company’s Content Specialist. Madison weaves words and marketing to generate response and interest like no other. And if she’s not posting blogs or trending on #Twitter, she enjoys fixing up her house with DIY projects. So far, she’s only suffered a couple Pinterest fails.
  6. Carson Fryman

    CARSON FRYMANEmail Carson Carson's LinkedIn

    is McConnell Marketing’s newest graphic designer. Carson loves creating concepts that can be used and recognized around the world, and the process it takes to create such works. Her creativity sprouted from the time she could hold a pencil. Outside the office, Carson can be found around town with her two dogs, Harley and Livy!
  7. Jenna

    JENNA BINSLEYEmail Jenna Binsley Jenna's LinkedIn

    As Content Creator, Jenna conducts diligent research for our clients and lends a helping hand wherever needed. She is a sophomore at Youngstown State University working towards her degree in marketing. And when she isn’t studying or working, you’ll find Jenna enjoying the great outdoors with her kayak, volunteering or striking a yoga pose. Namaste!
  8. Alexa Zackasee

    JAKE VANDERKAR Email Jake VanDerkar Jake's LinkedIn

    As the newest intern at McConnell Marketing, Jacob lends an extra-helpful hand around the office, doing everything from assembling chairs, to writing blogs. He is a junior at the University of Mount Union working toward his degree in marketing and management with a minor in psychology. When Jacob isn't buried in his studies or at work, you will often find Jacob hanging out with his fraternity brothers or binge-watching shows on Netflix.
  9. Mark McConnell


    founded McConnell Marketing in 1991 after working first-hand in hospitality as Director of Sales and Marketing for notable hotel brands throughout the U.S. He hired, inspired and mentored the firm’s current owners, Katie and Megan, before selling the business in 2015 to continue his passion teaching full-time at the University of Mount Union. Thank you Mark for teaching us the important things: how to inspire creativity, make a perfect pot of coffee, maintain integrity and make good business decisions.