Joie de Vivre Pushes East
In a landmark move for the California based hotel chain, Joie De Vivre has opened their first property outside of the Golden State. The hotel, named The Drinkwater, is located in Scottsdale Arizona.
The Drinkwater Hotel is named after Drinkwater Boulevard where it is located, which pays homage to former Scottsdale Mayor Herb Drinkwater. Mayor Drinkwater had such a profound impact on transforming Scottsdale into the affluent town it is today, that he was known locally as Mr. Scottsdale.
JDV executive chairman Chip Conley had some positive things to say about their out-of state move. “This is a milestone step for Joie de Vivre, and Scottsdale is a great place for our first venture outside of California.”
The city of 200,000 has a great atmosphere and is ideal for the JDV boutique hotel experience. The New York times has even referred to downtown Scottsdale as “a desert version of Miami’s South Beach” having “plenty of late night partying and a buzzing hotel scene”.
Congratulations to our friends at Joie de Vivre for their expansion with the Drinkwater! For the full story on JDV’s latest hotel head over to Hospitality World Network