HOW TO DELIGHT GUESTS DURING THE HOLIDAYS

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Even though it’s already December, there are still a few things you can do to ensure that guests have a memorable holiday experience at your hotel. Here are some easy-to-implement projects that will make your property holiday ready.

Holiday Cards

Holiday cards are something everyone can relate with. Emailing guests a well made e-card is a great way to spread holiday cheer and add a human touch to your brand identity.

While e-cards are the best way to reach past and potential guests, printed cards are a better way to reach current ones. Though it’s a little more work, having a hand written card waiting for guests in their room upon check-in will go a long way in how they remember their stay.

Here’s an example of a holiday e-card from St. Giles Hotel.

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Seasonal Sips

Providing seasonal beverages like hot-cocoa and egg-nog in the lobby is a great way to add a festive touch to your hotel. You can also add hot cocoa to in-room drink options along with the complementary coffee that’s usually available.

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Festive Social Media

Add some holiday cheer to your social media presence. Make your Facebook and Twitter pages a little more festive by creating a custom header image or profile picture.

This header image for the Hyatt Regency Chicago promotes their New Year’s Eve event while giving the whole page a seasonal feel.

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Gifts That Keep On Giving

There’s something magical about unwrapping a gift. It doesn’t matter what the gift is, the mystery and process of tearing through wrapping paper creates a special moment. Create a little magic for guests by giving them a small wrapped gift! Chocolates work great for this idea.

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Seasonal Attractions Web Page

We recently came across a cool idea from MilesStone Internet’s blog. They advocated creating a seasonal web page that directs guests to the best holiday attractions and events nearby. This sounds especially useful considering the fact that holiday shopping is such a stressful thing for some people. Having an idea of the best shopping destinations is a tip plenty of holiday travelers will appreciate.

Give Back

Everyone’s a bit more generous during the holidays. Helping to facilitate charity is a great way to bring the holiday spirit to your property and get guests excited about the season.

A great example of this idea is the 12 Days of Comfort, Joy and Cheer Promotion that the Hotel 1000 in Washington did a few years ago. There are a number of boutique shopping areas near the hotel that donate a portion of their proceeds to charity during the holidays. Hotel 1000 encouraged guests to shop at these locations by entering them in a prize drawing if they did.

If you need help with any of these holiday projects, especially e-cards or social media, be sure to contact us!