5 Reasons Movement Matters
Our McConnell Moves campaign isn’t just a creative gimmick, there are some powerful reasons to add animated and video elements to your marketing efforts. Check out these 5 reasons your marketing needs movement!
1. Animation can revolutionize your email marketing efforts
In 2014, computer giant Dell experimented with an animated gif based email campaign. Rather than a static image, their message featured a spinning, rotating and flipping-open laptop. The results of the campaign were astonishing. According to marketingsherpa.com, Dell generated 109% more revenue, a 42% increase in click rate and a 103% increase in email conversion rate through the gif campaign compared with their usual quarterly benchmarks.
2. Video is great for SEO
Struggling with website traffic and findability? Video might be your magic bullet.
According to 60secondmarketer.com, “In search results, video and animated videos have a 41% higher click through rate than written text.” Plus, videos are shared 12x more than pictures and text on Facebook, which means that adding video content to your social media mix can help increase the number of inbound links to your website, further bolstering your SEO ranking.
It’s also important to keep in mind that while Google is the world’s #1 search engine, YouTube is the second largest search engine in the world so if you don’t have a decent youtube presence you’re missing out on a ton of potential web traffic.
3. Video and animation can be effective without being complicated
The high-def cameras attached to our phones and easy-to-use publishing platforms like YouTube and Facebook means you don’t need a big budget to create highly shareable content. In fact, simpler is often better. According to Forbes.com, “whiteboard videos” (you know, the kind that features somebody drawing on a whiteboard with a voice over narration) are 3x as likely to be shared on social media than videos of talking heads.
4. Entertaining videos can actually increase a customer’s intent to purchase
You’re probably thinking… “it’s great that videos are highly shareable but can they really help improve my bookings?” Well according to hubspot.com, “enjoyment of video ads increase purchase intent by 97% and brand association by 139%. So if you create video content that’s fun to watch, it could have a pretty significant impact on whether or not guests want to stay at your hotel.
5. But don’t take our word for it…
Stats and case studies are nice, but sometimes knowing that your industry peers are actually using a new marketing tactic can be the most powerful information when deciding to change. Luckily 52% of all marketing professionals think video has the highest ROI of all content types. And going back to our first point about Dell, apparently their email success wasn’t an isolated event. 60% of marketers say that video improves email conversion rates.
Today’s blog post was fueled by green tea, which seemed like an appropriately healthy option for #McConnellMoves. Until next time, be well!
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