McConnell Marketing Celebrates 30 Years

30 Years in Marketing

 

This year, McConnell Marketing celebrates 30 years in business! In today’s post, we’re taking a small detour down memory lane, looking back on the last three decades of memories, clients and lots of marketing.

30 Years of McConnell Marketing, In One Minute

In 1991, McConnell Marketing was founded by former Director of Sales and Marketing, Mark McConnell of the iconic Peabody Hotel Memphis. Using connections and expertise gained from within the hotel industry, McConnell Marketing emerged as a leader in hospitality marketing, working with numerous notable hotel brands. In 2015, the agency was officially handed off to longtime team members Katie Swain and Megan Magnetta, who continue to lead the company today. We celebrate this 30th anniversary, thankful for our talented associates present and past, loyal clients and the many pearls of wisdom taught by our mentor Mark McConnell.

 

The same year that McConnell Marketing was founded…

  • Home Alone hit theaters, while Home Improvement played on TV
  • HP introduced the first color scanner, selling at $1,995
  • Emma Roberts (niece of Julia Roberts and star of today’s American Horror Story) was born
  • 1 gallon of gas cost $1.12
  • The number of computers on the net reached 1 million (today there are 7 billion devices)

Our Different and Better 

Over the last three decades, our team has stayed true to the core values that initially shaped our company. We have been taught to approach each project as marketing strategists first, talented tactical operatives second. Each member of our team, both old and new, embodies honesty, responsibility and integrity in every project. We pride ourselves in the quality and creativity of our work, and have always put our clients’ best interests first.

 

These values have led to a slew of incredible opportunities to work nationally with some of the best clients. Starting in 2011, we partnered with the esteemed Mandarin Oriental, New York to produce a variety of marketing materials, and later added several other Mandarin Hotel Group properties to our portfolio. We’ve had the honor to work with notable hotel brands like InterContinental, Ritz-Carlton, Joie de Vivre Hotels, St. Regis and Sheraton, as well as independent properties like Hutton Hotel and Rod ‘n Reel Resort.

A Perspective Shift

In recent years, McConnell Marketing has had the opportunity to hone our marketing skills, expanding outside the hospitality industry into other industries, most notably trending toward non-profit and public services sectors. It’s been an exciting journey to learn and grow with clients like Sparkle Markets, Broadway Recovery Services, Second Harvest Food Bank and Thrive Counseling Warren, to name a few.

McConnell Marketing Today

Today, McConnell Marketing stands as a reputable, strategic marketing agency. We offer a wide scope of services intended to help our clients achieve their own unique set of business objectives. Our team curates and shares brand stories through harmonious graphic design, strategic planning, fluid content development, eye-catching event promotion and so much more. We pride ourselves on the accomplishments we have collectively earned over the last 30 years and owe much of what we know and value to our humble beginnings back in 1991.

 

Solutions provided by the McConnell team include:

  • Branding
  • Web development
  • Email marketing
  • Ad campaigns
  • Social media
  • Event promotion
  • Video production
  • Sales collateral
  • Property/Brand materials
  • Brochure design
  • SEO
  • SEM/PPC
  • Custom animation
  • Menus
  • Gifting or promo items

For more on our services, solutions or to stay up-to-date on all-things McConnell Marketing (think: latest projects, new client features and fun office banter), subscribe to our email newsletter.