Creating a Winning Website: 5 Key Elements of Design to Help Drive Traffic
Website design plays a crucial role in determining the success of a website. A well-designed website needs to provide a great user experience, making it easy for visitors to find what they are looking for in addition to being visually appealing. We’ve compiled a list of 5 key elements of web design that can help make your business stand out against competitors and help drive more traffic, gaining you new customers.
Navigation
First and foremost, it is important to have a clear and easy-to-use navigation. Visitors should be able to find what they are looking for within a matter of seconds. This can be achieved by keeping your menu items short, with a maximum of 6 to 7 categories in total, and making them easy to read at a quick glance. Try to keep the category names at 1 to 2 words, if possible.
Layout
Another important aspect of website design is the layout. A clean and organized website makes it easier for visitors to read and understand the content on each page. This can be achieved by using a grid-based layout that acts as the framework for each page, using consistent typography throughout the site and making sure each section is easy to digest at a quick glance.
Colors and Imagery
It is also important to pay attention to the color scheme and images used throughout your site. The colors should be consistent to your brand and should complement the overall design. Deviating from your color palette should happen sparingly to avoid being labeled as inconsistent or untrustworthy to your customers. Images should also tie into your color scheme and be high-quality and relevant to the content on each page.
Responsive Design
One of the most important aspects of website design is making sure your site can be viewed across devices. With the increasing use of mobile devices to access the internet in place of desktop computers, it is essential that a website is optimized for all screen sizes. This means that the layout and content should adjust to fit the screen, providing a seamless experience for visitors regardless of the device they are using.
Load Time
People are busier than ever these days, which means you may only have nanoseconds to make your impression upon the user. That being said, visitors will quickly lose interest if a website takes too long to load. To improve load time, it is important to optimize images and reduce the use of large files on your site.
By paying attention to these key elements, you can create a website that not only looks good, but also provides a great user experience and drives more traffic. Looking to redesign your website or start a brand new build? Contact us to get started, or give us a call at 330-286-0487 to get a custom quote today. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!
