Four Benefits of Having a Well-designed and Well-structured Website for Small Businesses

Benefits to a New Website

 

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website. Speed, design and usability quickly determine whether visitors like your site and whether they’ll stay or leave. As typical as it is to say, “don’t judge a book by its cover,” websites are subject to an extreme level of snap judgments that immediately influence credibility and professionalism. A strategic, optimized website can help your brand become a reliable source for your customers. Here are the benefits of having a well-designed and well-structured website.

Improve Business Credibility

There are more than 30 million small businesses in the United States. To set yourself apart from the crowd, make sure your website is thoughtfully designed and structured from start to finish. A strong online presence should be on the top of your marketing to-do list. A professional site legitimizes your business and improves your credibility, making you look reliable and capable to tackle any job.

Improve User Experience Through Mobile

We live in a multi-screen society. Because of this, it’s important for websites to be viewable across as many devices as possible. Websites built with mobile traffic in mind appear higher in search results, increase the time visitors spend on your site, are guaranteed to look more professional and provide an optimal user experience, making it easier for visitors to find information quickly no matter what size screen the site is being viewed on.

Improve SEO Rankings

When you search on Google, Bing or Yahoo, you will see a list of websites with answers to your request. There are SEO (Search Engine Optimization) tactics that you can apply to your company website to improve its rankings. Creating relevant content tailored to your unique audience will set you apart from your competitors. Not having a website or one that ignores best SEO practices makes it difficult for your company to rank and gain free traffic. Strategic SEO helps build brand awareness as search engine users are more likely to trust a site on the first page of search engine results than organizations that are not.

Build Your Email Database

By providing visitors a quick, easy and efficient way to sign up for your email list, you can proactively grow your list and continually capture visitor data. According to Vertical Response, having a healthy email list is essential because every dollar spent on email marketing generates $38 in ROI. It’s one of the best ways to keep in touch with your customers and prospects, including its added benefit of boosting sales.

 

Starting a new business or need to refresh your current website? Our team will help you engage your audience and capture new customers with a modern, user-friendly custom site. Contact us today!