Essential Email Marketing Tips for Hotels

 

Email marketing is a powerful tool that hotels can use to expand their audience, maintain communication with guests, advertise hotel promotions and nurture guest relationships. With the right strategies in place, hotels can create engaging email campaigns that resonate with their target audience and yield measurable results 40 times greater than those using Facebook or Twitter. Here are some key tips for effective email marketing for hotels:

Focus on existing guests:

Instead of putting all marketing resources into reaching new guests, focus on enhancing the experience for those who have already booked their stay. This includes confirmation emails, upselling or offering your guests upgrades and pre-arrival welcome emails with important information.

Build a targeted email list:

Instead of buying a list of email addresses, put your focus on growing an organic list of subscribers who have a genuine interest in everything your hotel has to offer. This means embedding sign-up forms on your website, promoting sign-ups on social media and in person.

Segment your audience:

Your customer base most likely has a wide range of reasons for frequenting your hotel, so be sure to target guests based off their interests and needs. This means you can send specials out to families, couples or business travelers that are catered to their interests, leading to higher engagement and conversion rates.

Use eye-catching subject lines:

Your subject line is the first impression to your recipients and will decide whether someone wants to click, so make it short, sweet and to the point!

Provide value:

Offering exclusive promotions, discounts, helpful travel tips or destination guides will help your subscribers feel they are getting value from the content your property shares.

Use high-quality visuals:

Visuals are a powerful way to engage your audience and showcase the beauty of your hotel. Use high-quality visuals in your emails to give your subscribers a sense of what it’s like to stay at your property.

Make it easy to book:

Above all else, make sure the call-to-action is clear in your email. Having a booking link in your email will make the process seamless for your subscribers.

 

Let McConnell Marketing help you unlock the full potential of your email campaigns, contact us today or call us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!