Crafting Brand Identity & Packaging Magic
‘Lil Rhody Coffee Company
Recently recognized by the Boston Globe, ‘Lil Rhody Coffee Company founder is making waves in the coffee industry and a positive impact on the environment through his innovative and climate-friendly approach to the coffee creation process. The Rhode Island-based start-up is run by the company’s founder Vincent Emery. In his early twenties, he’s passionately emphasizing sustainability in the operation utilizing a unique air roasting process and steering clear form the traditional roast flavor imparted by conventional methods. This approach significantly reduces the environmental footprint, creating 80# fewer CO2 emissions compared to traditional methods.
With this go-against-the-grain foundation, Emery was looking for innovative branding and package design. For this he turned to McConnell Marketing.
Crafting Brand Identity & Packaging Magic
‘Lil Rhody Coffee Company
Recently recognized by the Boston Globe, ‘Lil Rhody Coffee Company founder is making waves in the coffee industry and a positive impact on the environment through his innovative and climate-friendly approach to the coffee creation process. The Rhode Island-based start-up is run by the company’s founder Vincent Emery. In his early twenties, he’s passionately emphasizing sustainability in the operation utilizing a unique air roasting process and steering clear form the traditional roast flavor imparted by conventional methods. This approach significantly reduces the environmental footprint, creating 80# fewer CO2 emissions compared to traditional methods.
With this go-against-the-grain foundation, Emery was looking for innovative branding and package design. For this he turned to McConnell Marketing.
Client Goals
Established and achieved together
1
Create a bold, easily identifiable brand.
2
Design packaging for initial product launch.
3
Redefine packaging for eco-friendly products.
Brand Development and Product Packaging
McConnell Marketing owner Deanna Clement has worked one-on-one with ‘Lil Rhody Coffee Company founder since inception to develop and launch the brand logo, color profile, tone of voice, website and social presence. As the company matures and moves outside online-only ordering, we will work with them to develop content and strategies towards wider decarbonization in the coffee industry. McConnell Marketing plans to create content and designs that help ensure the brand grows and develops as the company itself does. Coffee startup, less than two years in business, Emery has been able to get ‘Lil Rhody recognized by the Boston Globe and various other media outlets.
We are thrilled to be part of this growing business and look forward to walking alongside them, coffee in hand of course, for years to come. Order online at ‘Lil Rhody Coffee Company.
Brand Development and Product Packaging
McConnell Marketing owner Deanna Clement has worked one-on-one with ‘Lil Rhody Coffee Company founder since inception to develop and launch the brand logo, color profile, tone of voice, website and social presence. As the company matures and moves outside online-only ordering, we will work with them to develop content and strategies towards wider decarbonization in the coffee industry. McConnell Marketing plans to create content and designs that help ensure the brand grows and develops as the company itself does. Coffee startup, less than two years in business, Emery has been able to get ‘Lil Rhody recognized by the Boston Globe and various other media outlets.
We are thrilled to be part of this growing business and look forward to walking alongside them, coffee in hand of course, for years to come. Order online at ‘Lil Rhody Coffee Company.
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