Sandusky County
Visitors Bureau
Collaborative support for an
updated community guide.
Services Offered
Strategy | Design | Print Materials
Challenge
The Sandusky County Visitors Bureau recognized the need for an updated community guide that effectively highlighted the area’s attractions while remaining cost-conscious. They sought a creative partner who could enhance the guide’s design and presentation, allowing their team to focus on curating the region’s unique experiences.
Solution
To achieve this, the Bureau collaborated with McConnell Marketing to refresh the guide’s layout and visuals while incorporating their local expertise. The updated guide balanced eye-catching design with informative content, ensuring it effectively showcased Sandusky County’s key attractions and hidden gems, all while staying within budget.
Client Goals
1. Refresh the guide’s design to create a modern and visually appealing resource for visitors.
2. Deliver a high-quality guide that balances strong visuals and clear layout while staying within budget.
3. Showcase Sandusky County’s key attractions in a way that effectively engages and informs readers.
A Visually Compelling and Informative Community Guide
The redesigned Sandusky County community guide now serves as an engaging and accessible resource for visitors and residents alike. With a refreshed layout, high-quality visuals, and well-organized content, the guide effectively highlights the county’s must-see attractions, local businesses, and hidden gems. This collaborative effort ensured that Sandusky County could present a polished, professional guide that enhances tourism and community engagement—without exceeding their budget.
“The McConnell Marketing team came in with a can-do attitude and worked to understand our needs and what we were looking for with our visitor guide. When issues or concerns arose, they were corrected in a timely manner, which my team and I appreciated.”
Peggy Courtney | Executive Director | Sandusky County Visitors Bureau
Let’s work together
Whether it’s shaping new ideas or polishing what’s already in place, we collaborate with you on it all.