Yurchyk & Davis
Certified Public Accountants

Professional rebrand for a growing firm.


Services Offered

Rebranding | Logo Design | Print Materials | Website Design

Challenge

Yurchyk & Davis CPAs sought to refresh their brand to better represent their professionalism, expertise, and recent growth. They wanted a modern, approachable identity that would resonate with a broader client base, stand out in a competitive market, and support upcoming initiatives like their internship program.

Solution

We led a full-scale rebrand, creating updated identity materials, marketing collateral, and a streamlined, user-friendly website. Every touchpoint was designed to reflect the firm’s values while presenting a polished, contemporary look. The rollout was timed to launch at the start of the new year, ensuring the updated brand was in place for both client-facing materials and recruitment efforts. The result was a cohesive visual identity and digital presence that positioned Yurchyk & Davis for ongoing success.

Client Goals

1. Modernize the brand to reflect the firm’s professionalism, expertise, and growth.

2. Appeal to a broader client base with a clean, approachable, and competitive visual identity.

3. Support recruitment and outreach efforts, including the internship program, with updated materials and a user-friendly website.

Website Redesign

We transformed the Yurchyk & Davis website to align seamlessly with the newly established brand identity. The design incorporates the same elegant lines and elevated color palette introduced in the rebrand, creating a cohesive digital presence. Functionality was a top priority, ensuring a user-friendly experience, mobile responsiveness, and SEO optimization to improve visibility and engagement.

Tailored Identity Collateral

To extend the elevated brand into client interactions, we designed and sourced premium leather portfolios and notebooks with a foil finish for the firm’s CPAs. These pieces delivered a refined, professional touch that not only enhanced in-person presentations but also reinforced the brand’s commitment to quality and attention to detail.

Custom Letterhead & Business Cards

Printed materials were updated to reflect the modernized brand with clean layouts and alternate logo configurations. The redesigned letterhead and business cards provided a polished, cohesive look across all correspondence, ensuring the brand’s professionalism carried through every touchpoint.

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Let’s work together

Partnering with your team, we craft fresh concepts, enhance current collateral, and support everything in between.

Name

Founded in 1991, McConnell Marketing is a full-service marketing firm that takes pride in work that is effective, on-budget, on-time, and created through a fun and respectful process (life is too short to do otherwise!). We leverage our cutting-edge branding and creative development to deliver targeted results.

Get In Touch

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