Why You should be on “Facebook at Work”
No… we’re not advocating that you spend your time on the clock liking selfies or commenting on photos of adorable kittens. “Facebook at Work” is actually a new service being rolled out by Facebook that hopes to connect workplaces through their own internal social network.
What is “Facebook at Work”
“Facebook at Work” is a closed version of Facebook that aims to facilitate better communication in the workplace. It offers the same functionality as Facebook like adding comments, liking posts and uploading photos. The idea is for coworkers to use it for work projects and communications just like they would use regular Facebook for personal items.
Not a LinkedIn Competitor
Don’t confused “Facebook at Work” for a LinkedIn knock-off. While both aim to bring social media into the work-world, unlike LinkedIn, FB at Work doesn’t help users build a professional network. It’s purely a communication tool.
The idea behind FB at Work isn’t original, competitors like Yammer, an “enterprise networking” service have already capitalized on the idea of social networks on the job. However, Facebook has a big advantage over these earlier sites because it brings a platform that people are used to and are kind of addicted to.
I work in [insert industry here] why should I use “Facebook at Work?”
Regardless of what type of work you do, better communication among coworkers is always beneficial. A service like “Facebook at Work” can be especially helpful if social media is the preferred communication method of an organization’s members (think Millennials). If a company’s employees want to be on Facebook all day anyway it might as well be a productive version. But there are more specific reasons you’re employer should jump on board Facebook’s new service, for instance:
1. Better Collaboration – As opposed to email, a social network could be a much more effective way to brainstorm, collaborate on ideas or give feedback. FB at Work will allow users to set up groups where discussions can be organized and comment on others ideas in a convenient way while avoiding a massive email chain that clutters up inboxes.
2. Easy Content Generation- Along with being a great enabler of discussion and conversation, Facebook at Work will allow employees to upload photos, documents and ideas. This can be a great way to collect and organize content for an organization’s social media strategy.
3. Team-Building– Social networks are called “social” for a reason. They connect people. Social networks are an excellent way for people to share inside jokes and articles and even post what’s on their mind. Having a company wide social network could be a great way to encourage stronger friendships between coworkers.
The Bottom Line
While there are plenty of benefits, we know Facebook at Work isn’t for everyone… heck it’s not even widely released yet! “Facebook at Work” is a tool, not a solution, but if it lives up to the ease of use and functionality that traditional Facebook features it’s at least worth trying out!
Right now Facebook at work is only available by contacting Facebook. If you’re interested in using the service be sure to send them a note.
Will you be using “Facebook at Work?” Let us know in our comments section!
