Boutique Hotel Re-establishes
Brand Identity Amid Crowded Market
Hutton Hotel Nashville
Set in Nashville’s lively West End neighborhood, Hutton Hotel is an inspirational haven for artists traveling through their creative process. Complete with in-room creative spaces, a swanky entertainment venue (Analog) and upscale casual all-day dining spot (Mane & Rye Dinerant), Hutton strives to stand out in the thriving Nashville hospitality market.
Hutton Hotel executives turned to McConnell Marketing in 2017 to partner with them amidst their massive identity rebrand. In a collaborate effort, we worked tirelessly with the Hutton team to forge their new brand identity through an organized brand book, and the various collateral touch points (sales, marketing, in-room/on-property, f&b, weddings, meetings and more).
Boutique Hotel
Re-establishes Brand Identity Amid Crowded Market
Hutton Hotel Nashville
Set in Nashville’s lively West End neighborhood, Hutton Hotel is an inspirational haven for artists traveling through their creative process. Complete with in-room creative spaces, a swanky entertainment venue (Analog) and upscale casual all-day dining spot (Mane & Rye Dinerant), Hutton strives to stand out in the thriving Nashville hospitality market.
Hutton Hotel executives turned to McConnell Marketing in 2017 to partner with them amidst their massive identity rebrand. In a collaborate effort, we worked tirelessly with the Hutton team to forge their new brand identity through an organized brand book, and the various collateral touch points (sales, marketing, in-room/on-property, f&b, weddings, meetings and more).
Client Goals
Established and achieved together
1
Establish a brand style and tone that matched the personality of Hutton Hotel.
2
Ensure expression of new brand identity was maintained across all facets of marketing.
3
Position Hutton Hotel as a source of inspiration for locals, artists and travelers.
Laying Out the Hutton Brand
As a Forbes Four Star rated hotel for creative inspiration in Nashville, Hutton Hotel faced the challenge of separating itself from competing properties. Within the brand book and collateral, we ensured one thing was immediately clear: Hutton is meant for the traveling musicians themselves, not necessarily their fans. Once we fully understood Hutton’s core identity, a cohesive design and tone fell into place. An intentional selection of color palettes, patterns, font treatments and imagery, coupled with clear parameters for tone and language, began to bring this identity to life. The updated brand is now consistently used across print and digital platforms and is a visual representation of the exceptional service and sophisticated amenities guests expect when on-site.
Laying Out the Hutton Brand
As a Forbes Four Star rated hotel for creative inspiration in Nashville, Hutton Hotel faced the challenge of separating itself from competing properties. Within the brand book and collateral, we ensured one thing was immediately clear: Hutton is meant for the traveling musicians themselves, not necessarily their fans. Once we fully understood Hutton’s core identity, a cohesive design and tone fell into place. An intentional selection of color palettes, patterns, font treatments and imagery, coupled with clear parameters for tone and language, began to bring this identity to life. The updated brand is now consistently used across print and digital platforms and is a visual representation of the exceptional service and sophisticated amenities guests expect when on-site.
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