4 Ways to Spring Clean Your Marketing in This “New Normal”
In recent months, COVID-19 has turned America upside down. As industries and individual businesses figure out how to navigate this new world, we’re here to help in any way we can. Scroll below for a few creative ways to “spring clean” your existing marketing practices to align with the new world we’re living in.
eCommerce is the New Shopping Mall
Yes! Welcome to the new and improved digital world. If you haven’t noticed, businesses are finding new ways to ramp up their digital presence. Grocery stores and other consumer goods organizations are starting to blend traditional shopping with eCommerce with things like contactless pickup. At grocery stores and coffee shops alike, consumers now have the chance to order their goods online, then visit the store to pick up their order. Not only does it save the hassle of shopping in-store, but it ensures safe socially distanced shopping. Another great example of eCommerce is at Body Temple Fitness Studio in Youngstown, Ohio. The gym recently introduced a digital studio that allows anyone interested to subscribe to a video-based workout program, straight from their home!
Did you Update Today’s Facebook Status?
If your business hasn’t maintained a solid social media presence in the past, now is the perfect time to rack up the followers. As millions of Americans are confined to their home, social media is the perfect way to capture their attention. With the ability to reach thousands of viewers by simply “boosting” your posts to the right audiences, Facebook and other social platforms are an inexpensive, yet effective way to interact with potential and current customers, while also continuing to build your brand. See how we leverage the power of social media with our client, Broadway Recovery Services.
Refresh Your Website, Literally
Websites are extremely important – especially in this day and age. Why? Even if your customers do not buy anything directly off your site, it is important to authenticate your business. Websites create a level of professionalism that show credibility to potential customers. An aesthetically pleasing and up-to-date website is necessary to keep a leg up on your competition and stand out. Visit our Work page to check out a few ADA-compliant websites we’ve designed recently.
Keep Your Messaging Mindful
Realize that this is a tough time for many, and some of your customers may not have much of a budget right now. Some may have been furloughed, others may have lost friends or family, or experienced a number of other difficult situations in the past few months. When planning your marketing schedule, be sensitive to your target audience’s current situation.
Want to run a couple marketing ideas by our Director of Business Development, Jake VanDerkar? don’t hesitate to give him a call or send him an email! Jake would be happy to meet over a socially distanced cup of coffee.
