YOUNGSTOWN-AREA NONPROFIT WORKS TO REMOVE STIGMA SURROUNDING ADDICTION RECOVERY
Broadway Recovery Services
Broadway Recovery Services (BRS) is a 501(c)(3) nonprofit organization that aims to provide safe, structured, sober living environments for individuals in recovery to continue their abstinence from drugs and alcohol, participate in treatment programs and reconnect with their families and the community in a positive manner. Now with 9 sober living homes (and growing), BRS came to McConnell Marketing to help them further promote their mission.
YOUNGSTOWN-AREA NONPROFIT WORKS TO REMOVE STIGMA SURROUNDING ADDICTION RECOVERY
Broadway Recovery Services
Broadway Recovery Services (BRS) is a 501(c)(3) nonprofit organization that aims to provide safe, structured, sober living environments for individuals in recovery to continue their abstinence from drugs and alcohol, participate in treatment programs and reconnect with their families and the community in a positive manner. Now with 9 sober living homes (and growing), BRS came to McConnell Marketing to help them further promote their mission.
Client Goals
Established and achieved together
1
Increase awareness of Broadway Recovery Services as a local nonprofit organization and recovery resource.
2
Encourage donations from those familiar with Broadway Recovery Services and those that are not.
3
Remove the pre-existing stigmas surrounding drug and alcohol addiction recovery.
Race to Recovery
During the height of the COVID-19 pandemic, McConnell Marketing was challenged with developing a virtual campaign to increase donations to Broadway Recovery Services. In an effort to make connections with people while social distancing was a main priority, BRS hosted their Race to Recovery Virtual 5K event, where participants could register online and run on their own time to raise money to offset housing costs for residents of Broadway. The project consisted of an Eventbrite page, poster design, press release, email blast and a social campaign. Race to Recovery managed to raise a grand total of $840 at the campaign’s end.
Race to Recovery
During the height of the COVID-19 pandemic, McConnell Marketing was challenged with developing a virtual campaign to increase donations to Broadway Recovery Services. In an effort to make connections with people while social distancing was a main priority, BRS hosted their Race to Recovery Virtual 5K event, where participants could register online and run on their own time to raise money to offset housing costs for residents of Broadway. The project consisted of an Eventbrite page, poster design, press release, email blast and a social campaign. Race to Recovery managed to raise a grand total of $840 at the campaign’s end.
Helping Hands Tree
Broadway Recovery Services hosts an annual Helping Hands Tree promotion, where members of the community can help fulfill the needs of Broadway Recovery Services’ residents and their families for the holiday season. As residents of the Broadway Recovery Services program are in sober living housing, having new items like coats, boots, bedding and more helps dimmish the overall cost of these necessities and gets each individual set up for life after the program. McConnell Marketing handles social content, posting and custom graphics for the promotion, updating and maintaining the items needs list, crafting a special e-blast and more depending on the amount of donations received during the promotional period.
Helping Hands Tree
Broadway Recovery Services hosts an annual Helping Hands Tree promotion, where members of the community can help fulfill the needs of Broadway Recovery Services’ residents and their families for the holiday season. As residents of the Broadway Recovery Services program are in sober living housing, having new items like coats, boots, bedding and more helps dimmish the overall cost of these necessities and gets each individual set up for life after the program. McConnell Marketing handles social content, posting and custom graphics for the promotion, updating and maintaining the items needs list, crafting a special e-blast and more depending on the amount of donations received during the promotional period.
Car Show
A new addition to the event line-up is Broadway Recovery Services’ first annual Car Show as of 2022. This summer event was directly designed to help garner donations to the program and further establish a local presence within the community. Youngstown- and surrounding-area residents are invited to bring their classic cars and be entered to win an award, eat at a local restaurant and participate in Broadway’s many activities during the day’s event. McConnell Marketing established and secured local sponsorships, crafted a media-savvy press release, social media content with custom graphics and a specialized-eblast. We also stepped outside the box and joined many Facebook groups surrounding car shows to get the word out, ensuring a successful turnout for the first event.
Car Show
A new addition to the event line-up is Broadway Recovery Services’ first annual Car Show as of 2022. This summer event was directly designed to help garner donations to the program and further establish a local presence within the community. Youngstown- and surrounding-area residents are invited to bring their classic cars and be entered to win an award, eat at a local restaurant and participate in Broadway’s many activities during the day’s event. McConnell Marketing established and secured local sponsorships, crafted a media-savvy press release, social media content with custom graphics and a specialized-eblast. We also stepped outside the box and joined many Facebook groups surrounding car shows to get the word out, ensuring a successful turnout for the first event.
Email Marketing
Email marketing is an affordable way to communicate directly to those who have signed up to receive communication from Broadway Recovery Services. McConnell Marketing’s targeted messaging helps our clients reach their customers in real-time. Broadway Recovery Services utilizes monthly newsletters to update their supporters on advancements in the business, updates on their residents, upcoming fundraising events and more. From launching local partnerships to opening new recovery housing in the Youngstown, Ohio and surrounding areas, keeping the audience up to date with news is imperative. Broadway Recovery Services also sends out special e-blasts for special events and holidays.
Email Marketing
Email marketing is an affordable way to communicate directly to those who have signed up to receive communication from Broadway Recovery Services. McConnell Marketing’s targeted messaging helps our clients reach their customers in real-time. Broadway Recovery Services utilizes monthly newsletters to update their supporters on advancements in the business, updates on their residents, upcoming fundraising events and more. From launching local partnerships to opening new recovery housing in the Youngstown, Ohio and surrounding areas, keeping the audience up to date with news is imperative. Broadway Recovery Services also sends out special e-blasts for special events and holidays.
Strategic Social Media Management
McConnell Marketing developed a social media strategy to accomplish 3 goals: increase awareness of BRS, gain new followers to their Facebook and Instagram pages and continue to remove the pre-existing stigmas surrounding drug and alcohol addiction recovery. Regular posting on both social platforms includes content that is informative to who Broadway is, statistics surrounding drug and alcohol addiction, uplifting messaging and information on ways audiences can help in the BRS mission. Since beginning with McConnell Marketing in late 2019, Broadway’s audience has increased by 1,519 followers on Facebook alone, with an average of 1,439 post engagements per month.
Strategic Social Media Management
McConnell Marketing developed a social media strategy to accomplish 3 goals: increase awareness of BRS, gain new followers to their Facebook and Instagram pages and continue to remove the pre-existing stigmas surrounding drug and alcohol addiction recovery. Regular posting on both social platforms includes content that is informative to who Broadway is, statistics surrounding drug and alcohol addiction, uplifting messaging and information on ways audiences can help in the BRS mission. Since beginning with McConnell Marketing in late 2019, Broadway’s audience has increased by 1,519 followers on Facebook alone, with an average of 1,439 post engagements per month.
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