Broadway Recovery Services
Expanding reach and engagement through storytelling and strategy.
Services Offered
Social Media Management | Email Newsletters | Website Design
Challenge
Broadway Recovery Services, a nonprofit dedicated to providing safe, supportive recovery housing, wanted to elevate its digital presence to better connect with residents, alumni, and community partners. McConnell Marketing has partnered with Broadway since 2020, developing marketing materials for social media, newsletters, and event fundraisers. As the organization grew, so did the need for a refreshed approach that reflected its expanding programs and growing impact.
While Broadway’s mission and values were clear, its marketing needed greater consistency and focus across channels to tell a cohesive story. The challenge was to evolve their communication strategy in a way that honored their grassroots beginnings while positioning them for sustainable growth and community engagement.
Solution
Building on years of collaboration, McConnell Marketing deepened its partnership with Broadway Recovery Services by implementing a three-part approach focused on storytelling, engagement, and clarity. The team designed a new website to reflect Broadway’s mission and programs, providing an easy-to-navigate experience for residents, supporters, and referral partners.
On social media, McConnell refined the ongoing content strategy that had been in place since 2020, introducing a 50/50 mix of inspirational content and short-form reels highlighting client stories. This authentic blend of hope and real-life impact encouraged meaningful community interaction. The team also continued managing two monthly newsletters—one for their recovery homes and one for the clubhouse—ensuring clear, consistent communication that inspired readers to get involved and stay connected.
Client Goals
1. Enhance Digital Visibility – Build a cohesive online presence that reflects Broadway’s professionalism and compassion.
2. Strengthen Engagement – Increase audience interaction through storytelling and video content.
3. Improve Communication – Provide consistent, impactful updates through newsletters and web content.
Social Media Growth
Broadway Recovery Services saw remarkable engagement growth after refining its content approach. By focusing on a 50/50 mix of inspirational posts and authentic video reels, the organization fostered deeper connections across platforms.
Facebook content interaction increased by 297% since 2024.
Instagram content interaction increased by 100% since 2024.
Post engagement between August and October 2025 totaled 8,304, a 100% increase.
Newsletter Performance
McConnell’s redesign of Broadway’s monthly newsletters introduced a clean layout and consistent storytelling style. The improved visuals and stronger calls to action resulted in significant growth in engagement year-over-year.
September 2025 open rate: 22.6% (up from 12.2% in 2024)
September 2025 click rate: 8.3% (up from 4.1% in 2024)
Building a Foundation for Connection
Through thoughtful content, strategic planning, and an authentic voice, Broadway Recovery Services strengthened its digital footprint and deepened its connection with the recovery community. The refreshed website, engaging social presence, and impactful newsletters now work together to share hope, highlight success, and inspire continued support for their mission.
“McConnell Marketing truly goes above and beyond to help us grow and establish a favorable presence within our community. They (the team) fully immerse themselves in our projects and play an integral role in the success of our fundraisers.”
Adam Lonardo | Co-Founder and Executive Director | Broadway Recovery Services
Let’s work together
We collaborate with your team to generate new ideas, refine your existing materials, and deliver solutions at every stage.