Brown Horse Projects
International Christian Mission Organization Receives Marketing Support
Services Offered
Website Design | Social Media | Graphic Design | Email Marketing
Challenge
Brown Horse Projects, a non-profit co-founded by one of McConnell Marketing’s former firm partners, carries out meaningful work in Haiti and the Dominican Republic through projects in medicine, clean water, music, and the arts. With limited in-house resources, they needed consistent, compelling design across platforms and a way to visually convey the heart of their mission.
Solution
McConnell Marketing supported them by delivering mission-driven graphic design, redesigning their website for a more engaging user experience, and creating a bi-monthly newsletter to keep supporters informed and inspired. These efforts helped Brown Horse Projects strengthen their visual presence and share their story more effectively with donors, volunteers, and partners.
Client Goals
1. Ensure Brand Consistency – Create a cohesive visual identity across web, print, and email platforms.
2. Convey Mission and Heart – Design materials that authentically reflect the organization’s purpose and values.
3. Support Clinic Service Expansion – Launch impactful marketing initiatives to drive awareness and growth as BHP Clinic Haiti serves more patients.
Redefining Hope with a Website Overhaul
Recognizing the importance of an online presence, McConnell Marketing not only revamped the Brown Horse Projects website but also incorporated essential features, including a dynamic blog and an efficient e-commerce store. The redesigned website serves as a central hub for communicating the organization’s mission, showcasing its impactful projects, and facilitating online transactions to further support its cause. By seamlessly integrating these elements, McConnell Marketing not only enhanced the visual appeal of the website but also ensured a user-friendly experience for visitors, contributing to the overall success of Brown Horse Projects’ outreach efforts.
Nurturing Connection Via Email
McConnell Marketing amplifies the reach of Brown Horse Projects by managing their ongoing email communications. On a bimonthly basis, we design and deliver newsletters that share updates on initiatives, success stories, and upcoming events, blending engaging visuals with concise storytelling to keep supporters inspired. In the alternating months, we create more targeted emails focused on specific goals such as fundraising, event promotion, or clinic and patient updates. Together, this rhythm of newsletters and targeted campaigns strengthens connections, fosters community, and drives continued support for Brown Horse Projects’ mission.
“It’s been such a blessing to have McConnell Marketing assist us with deploying a regular email newsletter to update our supporters and assist with social media content creation and posting. Partnering with the very talented team at McConnell on an ongoing basis has freed up the time of the Brown Horse volunteer staff so that we can focus on mission operations.”
Katie Swain, Administrative Director BHP Medical Clinic Haiti & Chair of the Board/Co-Founder, Brown Horse Projects
Let’s work together
We partner with your team to bring your mission to life, whether through fresh ideas, refined materials, or polished solutions at every stage.