Coho Oceanfront Lodge
VIP Hospitality seeks brand audit for oceanfront property.
Services Offered
Brand Audit | Strategy
Challenge
As VIP Hospitality Group continued to expand its portfolio, the team wanted to ensure that The Coho Oceanfront Lodge in Lincoln City, Oregon, was positioned for long-term success. While the property offered panoramic ocean views and welcoming service, its marketing and communications needed a thorough review to confirm consistency and alignment with the guest experience.
Solution
McConnell Marketing conducted a comprehensive brand audit, gathering marketing materials, analyzing digital touchpoints, and identifying strengths and gaps in current strategies. Our report and action plan provided VIP Hospitality Group with a clear path forward, equipping them with the insights needed to refine communications and elevate the lodge’s brand presence.
Client Goals
1. Assess Marketing Channels – Review existing strategies and objectives across all platforms.
2. Identify Gaps – Pinpoint issues and inconsistencies within the current plan.
3. Deliver Action Plan – Provide clear recommendations to enhance marketing efforts.
Improve & Plan with Brand Review
McConnell Marketing conducted a comprehensive review of The Coho Oceanfront Lodge’s brand presence, extending beyond the hotel’s website and social platforms to include staff LinkedIn profiles and HR review sites like Glassdoor and Indeed. Our team evaluated design, content, and readability across marketing and operational materials, from sales collateral to customer review sites.
Using a ranking scale, we quantified strengths and weaknesses, allowing us to clearly categorize gaps and opportunities. The result was a concise, actionable report with straightforward recommendations that the management team could implement quickly. This unbiased, external perspective helped VIP Hospitality Group maintain brand integrity while continuing to expand its growing property portfolio.
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