Hilton New York
Times Square
Elevating sales collateral to mirror Hilton New York Times Square’s $20M transformation and drive group bookings.
Services Offered
Layout Design | Print Materials | Copy-Writing
Challenge
Following a $20 million renovation that transformed its public spaces into an upscale, destination-focused experience unique to New York, Hilton New York Times Square needed marketing materials that would capture this elevated identity. The property’s refreshed design, modern and sophisticated while providing a reprieve from the city’s bustle, required collateral that went beyond standard Hilton brand specs. The challenge was to design sales tools that visually embodied the hotel’s distinctive look and feel, communicated the updated positioning, and provided the Director of Sales with a polished, functional way to present to prospective group clients.
Solution
McConnell Marketing designed a premium sales brochure that captured the essence of Hilton New York Times Square’s renovation. Photography, layout, and a sophisticated color palette were carefully chosen to echo the property’s unique New York destination feel, positioning the hotel as a refined escape from the city’s energy. The brochure’s messaging mirrored the PR language, emphasizing tranquility, luxury, and a heightened guest experience.
Client Goals
1. Align with New Aesthetic – Create materials that reflect the hotel’s elevated design style, differentiating it from typical Hilton brand standards.
2. Support Group Sales Efforts – Provide tools that enable the sales team to make compelling presentations to potential group and event clients.
3. Maintain Messaging Cohesion – Match the tone and language of the PR rollout to ensure a consistent narrative across all platforms.
Elevated Sales Brochure
The brochure departed from standard Hilton brand templates, opting for a more tailored, upscale style that reflected the property’s individuality. Every design choice, from typography to imagery, was intentional in communicating the hotel as both a vibrant New York location and a peaceful retreat above Times Square.
Creating a Cohesive Sales Folder
To complement the brochure, we created a custom pocket folder with a soft-touch finish, designed specifically to hold and present sales collateral. This matching piece not only elevated the overall presentation but also reinforced brand cohesion, ensuring the sales team could deliver a unified and premium experience to clients.
Convenient Embedded Flipbook
We created a fully interactive digital flipbook designed to bring the property’s story and offerings to life in a dynamic, user-friendly format. The flipbook is embedded directly into a webpage for seamless viewing, and can also be shared instantly via email, making it a versatile tool for sales teams and marketing outreach.
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