PLUNGING INTO UPDATED BRAND STANDARDS
InterContinental Kansas City at the Plaza
InterContinental Hotels Group, commonly known as IHG, is a multinational hospitality company with a portfolio of more than 5.6K hotels, spanning across nearly 100 countries. IHG owns several notable brands, from American icon Holiday Inn to their luxurious InterContinental brand. In 2019 IHG launched all new brand standards for their InterContinental properties, including the InterContinental Kansas City at the Plaza.
PLUNGING INTO UPDATED BRAND STANDARDS
InterContinental Kansas City at the Plaza
InterContinental Hotels Group, commonly known as IHG, is a multinational hospitality company with a portfolio of more than 5.6K hotels, spanning across nearly 100 countries. IHG owns several notable brands, from American icon Holiday Inn to their luxurious InterContinental brand. In 2019 IHG launched all new brand standards for their InterContinental properties, including the InterContinental Kansas City at the Plaza.
Client Goals
Established and achieved together
1
Update sales collateral to match updated brand standards.
2
Provide sales team the tools their need to book more meetings and events.
3
Elevate InterContinental Kansas City’s brand identity with elegant and modern collateral.
The Problem
This award-winning property approached McConnell Marketing ready to update their collateral to the new, sleek specs. The hotel was adamant about providing their sales team the tools they needed to book more meetings and events. They worked with McConnell Marketing on a freshly designed meetings fact sheet and folder.
The Problem
This award-winning property approached McConnell Marketing ready to update their collateral to the new, sleek specs. The hotel was adamant about providing their sales team the tools they needed to book more meetings and events. They worked with McConnell Marketing on a freshly designed meetings fact sheet and folder.
The Solution
Sleek photography, exaggerated margins and elegant copy all fold together to create a clean meetings fact sheet for InterContinental Kansas City. With beautiful property photos, we ensured that this hotel’s meeting and event space was at the forefront of the sales tool. Updated and strategically labeled floor plans offer a clear representation of the space, while carefully crafted content added important context for meeting planning professionals. The piece is presented to with custom packages and menus in the folder to meeting planners in an format as elegant and bespoke as the hotel experience itself.
The Solution
Sleek photography, exaggerated margins and elegant copy all fold together to create a clean meetings fact sheet for InterContinental Kansas City. With beautiful property photos, we ensured that this hotel’s meeting and event space was at the forefront of the sales tool. Updated and strategically labeled floor plans offer a clear representation of the space, while carefully crafted content added important context for meeting planning professionals. The piece is presented to with custom packages and menus in the folder to meeting planners in an format as elegant and bespoke as the hotel experience itself.
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