A Step in the Right Direction
Grassroots nonprofit strengthens its brand to serve more families across Columbus.
Services Offered
Brand Style Guide | Event Flyers | Social Media Management | Social Media Ads | PR | Email Marketing
Challenge
A Step in the Right Direction (SRD), a grassroots nonprofit based on the West Side of Columbus, had been steadily growing since its founding in 2019. After working with one of McConnell Marketing’s team members for several years, SRD’s founder had built a trusted relationship that paved the way for a major next step, establishing a consistent brand identity to help the organization expand its impact.
SRD needed a unified, professional look to support its community events and signature Hygiene Free Store program, which provides essential hygiene products to individuals and families in need. The challenge was creating materials that captured SRD’s caring, community-first spirit while elevating its presentation to attract new donors, volunteers, and partners.
Solution
McConnell Marketing partnered with A Step in the Right Direction to strengthen its brand and communications. The team began by developing a comprehensive brand guide to ensure consistent use of colors, fonts, and messaging across all platforms. From there, McConnell designed templates and promotional materials that empowered SRD to manage their own outreach efficiently and effectively.
Deliverables included event flyers and social media support for major initiatives such as the Back to School Bash, Summer Bash, Strong Start Support Services, and SRD’s Five-Year Fundraiser Event. The collaboration extended to public relations, email templates, and social campaigns, helping SRD share its story, promote events, and engage with supporters in a cohesive way.
Client Goals
1. Build a Strong Brand Foundation – Establish clear visual and verbal guidelines to bring consistency and professionalism to all communications.
2. Increase Community Engagement – Create promotional tools to raise awareness for SRD’s hygiene program and annual events.
3. Expand Donor and Volunteer Support – Strengthen outreach efforts through polished materials and targeted social media strategies.
Creating a Unified Brand Presence
McConnell Marketing developed a brand guide and flexible design system that gave SRD the confidence in their visual identity. This consistency made their digital and print materials instantly recognizable throughout Columbus, building credibility and trust with the community they serve.
Empowering Grassroots Growth
SRD’s refreshed marketing materials made it easier than ever to promote their programs and events. The new brand guide helped McConnell Marketing create flyers and social media designs quickly, ensuring SRD could stay within budget and focus on what matters most: serving local families.
Amplifying Community Impact
With press releases and fundraising support, SRD’s story reached new audiences. Attendance grew at events, partnerships strengthened, and more individuals were connected with essential hygiene and support services. Together, McConnell Marketing and A Step in the Right Direction built a foundation for lasting visibility and community impact.
“McConnell Marketing has been so easy to work with. They were open to help figure out the best option for my business, along with the quick turnaround on artwork that was requested. They are truly a great organization & I look forward to working with them in the future. Professional & efficient!”
Kayla Davis | Founder and Executive Director | A Step in the Right Direction
Let’s work together
We collaborate with your team to generate new ideas, refine your existing materials, and deliver solutions at every stage.