Keswick Club Monthly Newsletter
Transforming Club Communication with an Interactive Digital Brochure
Services Offered
Digital Marketing | Editorial Layout | Graphic Design
Challenge
Keswick Club’s monthly newsletter was traditionally sent as a long email that detailed upcoming events, programs, and member updates. While informative, the format was text-heavy and lacked engagement, making it difficult for members to quickly find key information or enjoy the content. The club wanted a modern, visually appealing solution that would highlight events, showcase the club’s offerings, and provide a more interactive, editorial-style experience for members.
Solution
McConnell Marketing partnered with Keswick Club to reimagine their newsletter as a digital flipbook brochure. The new format is visually stunning, interactive, and easy to navigate, blending editorial storytelling with informative content. The September issue, the first in this new style, highlights upcoming events, club news, and member features, creating a dynamic experience that encourages members to engage with the content regularly.
Client Goals
1. Modernize the monthly newsletter to be more visually engaging and interactive.
2. Make it easier for members to access key information about events and club updates.
3. Create a repeatable digital format that can evolve with the club’s content and branding.
Creating an Engaging Digital Experience
The redesigned newsletter moves beyond a static email to deliver an editorial-style flipbook that balances practicality with elegance. Members can easily flip through pages to explore content across all areas of the club, including golf, tennis, wellness and strength programs, dining, spa offerings, and social activities. The combination of stunning visuals, clear organization, and concise copy not only makes content more enjoyable to read but also encourages engagement, helping members feel more connected to the club and excited about what’s next.
View The First Edition
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Let’s work together
We collaborate with you to bring your story to life through engaging design, interactive digital experiences, and content that connects with your audience.