Mandarin Oriental, New York
Delivering premium business card solutions aligned with global brand standards and optimized for large-scale ordering.
Services Offered
Design | Print Materials | Print Sourcing
Challenge
Mandarin Oriental, New York required new business cards for the entire property that adhered precisely to the corporate brand standards set by Mandarin Oriental Hotel Group. Consistency in printing within the U.S. needed to match the exact specifications established globally, including paper type, special finishes, and color accuracy. With the hotel’s updated brand, which includes a custom-created Pantone, precision and quality were paramount. The process also needed to address efficiency and cost-effectiveness for a large, high-end print order.
Solution
McConnell Marketing worked closely with Mandarin Oriental, New York to fulfill business card orders that met the exact specifications outlined by corporate. We sourced the precise paper stock, applied the designated special finishes, and ensured perfect color matching to the brand’s exclusive Pantone. To balance luxury with efficiency, we recommended the most economical option for large-scale, high-end printing: a shell order. This approach involves producing a bulk quantity of blank card shells, then imprinting team member details as needed. This ensured both cost savings and consistent quality. By partnering only with the best print vendors, we guaranteed flawless execution across every order, giving Mandarin Oriental, New York business cards worthy of their refined brand image.
Client Goals
1. Ensure Exact Brand Adherence – Match corporate’s specifications precisely, including paper stock, special finishes, and custom Pantone color.
2. Guarantee Quality and Consistency – Partner with trusted print vendors capable of meeting the highest luxury brand standards.
3. Optimize Ordering for Scale – Provide a cost-effective solution for large-volume printing without sacrificing quality.
Crafted for Consistency
The final cards reflect Mandarin Oriental’s refined visual identity, featuring the brand’s custom Pantone color, luxurious paper stock, and subtle specialty finishes. Every detail was executed to the highest standard, ensuring the cards convey the same level of prestige as the property itself. By using the shell order method, we ensured the hotel could quickly and cost-effectively produce new cards for team members while maintaining perfect consistency across the entire collection.
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