Local Metal and Vinyl Experts
Get a Digital Upgrade
Niles Building Products
Niles Building Products, a service-oriented company, focused on selling on high-quality, expanded metal and vinyl accessories. Niles Building Products has been an industry leader in walls and ceilings industry since 1973, but their online presence needed a revamp. For this, they turned to McConnell Marketing.
Local Metal and Vinyl Experts
Get a Digital Upgrade
Niles Building Products
Niles Building Products, a service-oriented company, focused on selling on high-quality, expanded metal and vinyl accessories. Niles Building Products has been an industry leader in walls and ceilings industry since 1973, but their online presence needed a revamp. For this, they turned to McConnell Marketing.
Client Goals
Established and achieved together
1
Establish a trustworthy digital presence from a user’s perspective.
2
Provide product specs and drawings for full-line of products.
3
Create an interactive project submittal portal for contractors.
Website Build
To establish a trustworthy digital presence, McConnell Marketing worked with Niles Building Products to redesign their outdated website to current design and functionality standards. This redesign not only included a visual refresh, but also intensive search engine optimization (SEO) for each page and product where previously there was none.
Product Spec Sheets
With a total of 54 products and 2 variations for over half, McConnell Marketing was tasked with redesigning each spec sheet to work better for their customers and coincide visually with the Niles Building Products digital refresh.
Project Submittal Builder
To give customers ease of access to all of the updated product spec sheets and to enable contractors the ability to request more information regarding specific products, McConnell Marketing developed an interactive Project Submittal Builder. Users are now able to generate a custom spec sheet PDF packet containing their individual project information and all of the products spec sheets needed for their build. This custom packet is available for immediate download and emailed directly to the user upon form submission. Creation of this form enabled the sales and marketing team of Niles Building Products quicker correspondence to their potential customers, opening the door for communication about contractors’ upcoming projects and how Niles Building Products can be of service.
Website Build
To establish a trustworthy digital presence, McConnell Marketing worked with Niles Building Products to redesign their outdated website to current design and functionality standards. This redesign not only included a visual refresh, but also intensive search engine optimization (SEO) for each page and product where previously there was none.
Product Spec Sheets
With a total of 54 products and 2 variations for over half, McConnell Marketing was tasked with redesigning each spec sheet to work better for their customers and coincide visually with the Niles Building Products digital refresh.
Project Submittal Builder
To give customers ease of access to all of the updated product spec sheets and to enable contractors the ability to request more information regarding specific products, McConnell Marketing developed an interactive Project Submittal Builder. Users are now able to generate a custom spec sheet PDF packet containing their individual project information and all of the products spec sheets needed for their build. This custom packet is available for immediate download and emailed directly to the user upon form submission. Creation of this form enabled the sales and marketing team of Niles Building Products quicker correspondence to their potential customers, opening the door for communication about contractors’ upcoming projects and how Niles Building Products can be of service.
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