Struggling Rooftop Bar Finds Success in Social Media

Pillar Rooftop Bar Asheville

The Hilton Garden Inn Downtown Asheville expanded upwards with the opening of its new rooftop bar, Pillar Rooftop Bar. Despite having the largest rooftop bar in the area, Pillar Rooftop Bar struggled with awareness in the Asheville community and sought to attract non-hotel guests as customers. In the midst of a competitive Asheville nightlife market, Hilton Garden Inn Downtown Asheville turned to McConnell Marketing for social media strategy, management and counsel.

Struggling Rooftop Bar Finds Success in Social Media

Pillar Rooftop Bar Asheville

The Hilton Garden Inn Downtown Asheville expanded upwards with the opening of its new rooftop bar, Pillar Rooftop Bar. Despite having the largest rooftop bar in the area, Pillar Rooftop Bar struggled with awareness in the Asheville community and sought to attract non-hotel guests as customers. In the midst of a competitive Asheville nightlife market, Hilton Garden Inn Downtown Asheville turned to McConnell Marketing for social media strategy, management and counsel.

Client Goals

Established and achieved together

1

Build brand awareness for, and increase traffic to, Pillar Rooftop Bar.

2

Establish and maintain an eye-catching Instagram profile.

3

Update existing Facebook and Twitter pages with custom graphics and contests.

Social Media Management

To spread greater awareness of Pillar Rooftop Bar and encourage visits from Asheville locals, McConnell Marketing devised a 3-month awareness social campaign. Through sleek custom graphics, strategically placed ads and monthly contests, in this short time period we were able to increase Pillar Rooftop Bar’s Facebook page likes by 105% and add 380 Twitter followers. High levels of consistent engagement ultimately resulted in a much broader awareness of Hilton’s new rooftop bar.

“Thanks to the McConnell Marketing team for exponentially growing our social media followers. Their recommended strategies, designed artwork, communication and ease made our social media take off like a rocket. We can’t thank them enough for having such an open flow of communication with us. They were able to identify and make recommendations based on the analytics and reactions of our audience. They are social media and marketing wizards. We couldn’t ask for a better team. Thanks for a job well done.”

Jon Hessler, Director of Sales, Hilton Garden Inn

“Thanks to the McConnell Marketing team for exponentially growing our social media followers. Their recommended strategies, designed artwork, communication and ease made our social media take off like a rocket. We can’t thank them enough for having such an open flow of communication with us. They were able to identify and make recommendations based on the analytics and reactions of our audience. They are social media and marketing wizards. We couldn’t ask for a better team. Thanks for a job well done.”

Jon Hessler, Director of Sales, Hilton Garden Inn

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Struggling Rooftop Bar Finds Success in Social Media

Pillar Rooftop Bar Asheville

Struggling Rooftop Bar Finds Success in Social Media

Pillar Rooftop Bar Asheville

Established and achieved together

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