Second Harvest Food Bank of the Mahoning Valley
Empowering hunger relief through strategic communications.
Services Offered
Graphic Design | Print | Press | Website
Challenge
Second Harvest Food Bank of the Mahoning Valley needed a reliable communications partner to help them effectively engage donors, supporters, and the community while managing costs. Producing a high-quality quarterly newsletter with their previous agency had become prohibitively expensive, and the organization also required support for one-off projects, event materials, and timely press communications. Their goal was to maintain strong messaging and community outreach without compromising quality or overspending.
Solution
McConnell Marketing partnered with Second Harvest to provide cost-effective, high-quality communications across multiple channels. We produce their quarterly newsletter, streamlining content creation and design to reduce production time and costs while keeping each edition relevant and engaging for their audience. For special events, our team develops branding, promotional materials, and event collateral that help attract participants and sponsors. Additionally, we support Second Harvest’s press efforts with copywriting, editing, and distribution, securing consistent local and regional media coverage. By combining strategic planning, creative execution, and ongoing collaboration, McConnell Marketing has helped Second Harvest amplify its message, engage the community, and support its mission of feeding those in need.
Client Goals
1. Strengthen Donor Communications – Regularly share organizational news, updates, and opportunities with donors and supporters.
2. Reduce Production Costs – Deliver high-quality quarterly newsletters at a fraction of previous expenses.
3. Support Special Projects – Partner on one-off initiatives, events, and press efforts to amplify the organization’s mission.
Quarterly Newsletter
McConnell Marketing has been proudly producing the quarterly newsletter for Second Harvest since early 2021. We have been able to reduce the production time and costs associated with the newsletter for them significantly over time while maintaining content quality and design relevance. Through careful analysis and collaboration with Second Harvest, we have honed our content creation process to ensure that each edition resonates with their audience and effectively communicates the organization’s mission and achievements. As partners in progress, McConnell Marketing remains steadfast in our support of Second Harvest’s noble cause, amplifying their message and driving positive change through the power of effective communication.
Swing Fore Charity Golf Outing
The Swing Fore Charity Golf Outing, developed in the summer of 2023, marked the first and final event of its kind for Second Harvest. The McConnell team collaborated with the client and its board of directors to concept, brand, and develop all materials supporting the fundraiser, including signage, registration forms, silent auction bidding sheets, and sponsor solicitation packages.
Eighty-eight golfers came out to support Second Harvest Food Bank, enjoying 18 holes, meals, raffles, and a day of camaraderie. Our team worked alongside 40 volunteers to assist with registration, lunch, and on-course activities, helping ensure the event ran smoothly and successfully.
Press Partner and Support
Regular communication with local and regional media outlets is vital to an organization like Second Harvest. As news, milestones, and announcements arise, Second Harvest regularly turns to McConnell Marketing for copywriting, editing, proofreading, and distribution of press releases. We have secured regular coverage, in-studio interviews, and event attendance by local and regional media consistently as a press partner for this nonprofit.
“I’m thrilled to endorse McConnell Marketing for their exceptional contributions to our daily efforts of providing food for our friends and neighbors. Their dedication has streamlined and amplified our message, driving impactful engagement and awareness within our community.”
Michael Iberis, Executive Director, Second Harvest Food Bank of the Mahoning Valley
Let’s work together
We partner with your team to amplify your mission by creating engaging communications, supporting events, and delivering polished materials that connect with your community.