Simplifying the Home Selling Experience with
Approachable Branding Introduction
Simple Sale
Simple Sale, a wholesale real estate company, embarked on a mission to simplify the home selling experience for individuals facing challenging life circumstances. Their vision was to create a brand that would make anyone, irrespective of their life situation, feel at ease when selling their properties. The target market included individuals going through difficult phases such as divorces, retirements, foreclosures, fatigued landlords, urgent relocations, pre-foreclosure scenarios, overdue payments, and distressed property situations. Simple Sale aimed to provide a hassle-free selling experience, without the need for listings, repairs, or showings. They also remove the leg work for those in the position to invest in real estate, presenting new listings to potential buyers.
For this, Simple Sale came to McConnell Marketing to establish branding, online presence and streamline marketing efforts.
Simplifying the Home Selling Experience with
Approachable Branding Introduction
Simple Sale
Simple Sale, a wholesale real estate company, embarked on a mission to simplify the home selling experience for individuals facing challenging life circumstances. Their vision was to create a brand that would make anyone, irrespective of their life situation, feel at ease when selling their properties. The target market included individuals going through difficult phases such as divorces, retirements, foreclosures, fatigued landlords, urgent relocations, pre-foreclosure scenarios, overdue payments, and distressed property situations.
Simple Sale aimed to provide a hassle-free selling experience, without the need for listings, repairs, or showings. They wanted to show investors in real estate that they remove the leg work of investing, presenting new listings to potential buyers, combined with profit data. For this, Simple Sale came to McConnell Marketing to establish branding, online presence and streamline marketing efforts.
Client Goals
Established and achieved together
1
Establish a brand style and voice that matched target audience.
2
Keep message of simplicity clear throughout all marketing facets.
3
Streamline buying and selling process through website and email campaigns.
Mapping Out the Simple Sale Brand Strategy
To craft an approachable brand, McConnell marketing partnered with Simple Sale to delve into understanding their target market thoroughly. Recognizing the budget-conscious nature of this demographic and their preference for locally owned, small businesses, Simple Sale tailored their marketing strategy to resonate with these values. In the pursuit of approachability, the design elements for Simple Sale were carefully chosen. The brand’s visual identity incorporated simplicity, brightness, and approachability. Marketing materials were designed to be easily digestible and forthcoming with information. Visual illustrations played a crucial role in simplifying complex real estate processes, making it easy for the audience to understand problems and solutions. The logo itself was inspired by the metaphor of smooth sailing, a representation of the seamless experience Simple Sale aims to provide in the real estate industry.
Mapping Out the Simple Sale Brand Strategy
To craft an approachable brand, McConnell marketing partnered with Simple Sale to delve into understanding their target market thoroughly. Recognizing the budget-conscious nature of this demographic and their preference for locally owned, small businesses, Simple Sale tailored their marketing strategy to resonate with these values. In the pursuit of approachability, the design elements for Simple Sale were carefully chosen. The brand’s visual identity incorporated simplicity, brightness, and approachability. Marketing materials were designed to be easily digestible and forthcoming with information. Visual illustrations played a crucial role in simplifying complex real estate processes, making it easy for the audience to understand problems and solutions. The logo itself was inspired by the metaphor of smooth sailing, a representation of the seamless experience Simple Sale aims to provide in the real estate industry.
Streamlining User Experience
Understanding the diverse needs of their audience, McConnell Marketing focused on creating an intuitive and informative website. The website caters to both those looking to sell their properties and those interested in real estate investment. An emphasis was placed on effective data collection to guide users seamlessly through the buying or selling process. Embedded forms throughout the site help narrow down preferences, providing Simple Sale with valuable insights to enhance the overall user experience. Simple Sale understands the longer a property is held on to, the lower a profit margin is, so it is crucial to send listings out to possible investors on a weekly basis. We worked with Simple Sale to make it easy to build their email list through forms on their site, and then set up an easy to edit and understand email blast that can go out to all prospective buyers.
Streamlining User Experience
Understanding the diverse needs of their audience, McConnell Marketing focused on creating an intuitive and informative website. The website caters to both those looking to sell their properties and those interested in real estate investment. An emphasis was placed on effective data collection to guide users seamlessly through the buying or selling process. Embedded forms throughout the site help narrow down preferences, providing Simple Sale with valuable insights to enhance the overall user experience. Simple Sale understands the longer a property is held on to, the lower a profit margin is, so it is crucial to send listings out to possible investors on a weekly basis. We worked with Simple Sale to make it easy to build their email list through forms on their site, and then set up an easy to edit and understand email blast that can go out to all prospective buyers.
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