Enter Micro-Interactions: How Small Animations Create High-Converting Websites

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While a massive overhaul sets the foundation for a brand, the real magic lies in the details that follow. Micro-interactions are the subtle animations that turn a high-end redesign into a living, breathing experience. By mastering these small moments of feedback, you can elevate a structural transformation into a seamless conversation that builds lasting trust.

Stop Ghosting Your Users

There is nothing more awkward than a digital wimpy handshake. When a user clicks a button and nothing happens, their brain does not think the server is just busy. Instead, it assumes the site is a graveyard, and they are being ignored. Micro-interactions act as the visual confirmation that prevents users from rage-clicking your UI into an early retirement. By giving a button a subtle press or a loader a smooth spin, you provide the instant validation people crave in an era of shrinking attention spans.

The Art of the Invisible Tour Guide

Think of micro-interactions as the silent butler of your website. They are there when you need them, but never shout in your face. Instead of cluttering your layout with desperate arrows like it is a 2005 Geocities page, you can use motion to guide the eye. A gentle wiggle on a notification bell or a sleek hover effect tells the user exactly where to look next without requiring a manual. In 2026, if your design does not move, it is not minimalist. It is just paralyzed.

Digital Dopamine and the Ooh Factor

Every designer has access to the same clean fonts and grid systems. If you want to move from generic templates to a brand people actually remember, you need to weaponize delight. A clever loading animation or a fun icon explosion is not just eye candy; it is personality. It is the difference between a cold ATM transaction and a high five from a friend. These tiny hits of dopamine build a subconscious bond with the user that makes your site feel less like a tool and more like an experience.

Don’t Make It Weird

While we love a good animation, there is a fine line between delightful and nauseating. Nobody wants to wait three seconds for a menu to do a backflip every time they try to navigate. The goal is to be fast and functional. This means the interaction should happen in the blink of an eye, usually under 500ms. If your animation is so long that the user has time to contemplate their life choices, you have failed. Keep it snappy, keep it purposeful, and keep it tasteful.

Great redesigns provide the foundation, but motion provides the heartbeat. If your site feels more like a static brochure than a dynamic experience, it is time for a professional facelift. Contact the web experts at McConnell Marketing to bring your digital presence to life. Still on the fence? Explore our library of design case studies or take a look around our own site to see our favorite micro-interactions in action.

Mandarin Oriental named World’s Best Luxury Hotel Brand in 2025 by Luxury Travel Intelligence

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Since opening its first property in Hong Kong in 1963, Mandarin Oriental has built a reputation for being one of the most detail-oriented hotel brands in the world. Its portfolio now spans 40 hotels and residences in 26 countries, all of which highlight the same, unwavering commitment to the guest experience.

This attention to detail isn’t just an aesthetic refinement. It is a philosophy that is at the heart of every guest touchpoint. How the staff anticipates needs, how the space is designed, and how the brand’s identity remains consistent from one location to another. It is what fuels the loyalty of guests, who know they can expect the same meticulous level of hospitality whether they are staying in New York City, London, or Milan.

Mandarin Oriental New York

One of Mandarin Oriental’s flagship properties is located in New York City. In a destination where hospitality competition is at its peak, the smallest part of the guest experience is all a part of a bigger picture. We’ve had the privilege of working with this property directly, supporting their marketing efforts for over 14 years by producing a myriad of projects from custom sell sheets and brochures to high-end restaurant menus and holiday e-cards.

At first glance, printing business cards may seem like a small task, but with Mandarin Oriental, nothing is small. Their branding guidelines are meticulous, with very precise rules around typography, spacing, paper finish, and color tones. Every business card is more than just contact information. It is a solidification of their commitment to the brand’s luxury standard.

Every project gives us an inside look at how deeply Mandarin Oriental protects (and elevates) its identity. Even in the details that are often overlooked, their commitment to excellence shines through and makes their guest’ experience memorable.

Key Card Holders
Spa Brochure
Chinese New Year Lycee Cards

Behind the Scenes of Excellence

For people curious about what drives this level of card, Mandarin Oriental recently offered a look into the process with their documentary Inside the Dream. The film highlights their guest-centered brand philosophy, showcasing the planning behind every interaction. Viewers see how they don’t just provide service, they cultivate a bespoke experience rooted in anticipation, empathy, and precision.

It’s a rare opportunity to witness the inner workings of a brand that redefines hospitality and proves why Mandarin Oriental deserves to top lists like LTI’s.

The Details Matter

For luxury brands, details are everything. They signal to guests that nothing in their stay has been left to chance. It is all meticulously curated and considered. From the weight of the stationery in rooms to the cadence of the staff’s greeting, Mandarin Oriental has mastered the art.

Our work with their New York City property brought that philosophy to life in a very tangible way. It was a reminder that every size detail tells a larger story of excellence.

That’s why the brand continues to earn recognition and wow guests and institutions like LTI. Their success isn’t solely about upscale amenities: it’s about creating a foundation of trust and consistency in world-class hospitality.

Need some more ideas on how to make your property stick out from the rest? Email us at info@mcconnellmarketing.com to get started.

Why Do Some Hotels Smell So Good?

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comfortable hotel room

Ever walked into a hotel lobby and thought Wow, it smells amazing in here? Or sank into the most crisp, perfectly soft sheets and wondered how they were so comfortable? You’re not imagining it. Hotels use psychology, scent branding, and thought-provoking design to create experiences that guests love and want to repeat.

The Power of Smell: Scent Branding 101

Scent is one of the most powerful senses when it comes to memory and emotion. Many hotels invest in signature fragrances for their diffusers, candles, and even detergents to make their spaces instantly recognizable and appealing to guests. The right scent can:

  • Create a sense of calm and relaxation
  • Trigger positive memories
  • Increase guest loyalty by making the experience memorable

Some luxury hotels even use subtle scents in hallways or elevators, so guests associate the entire property with a specific mood or feeling.

Sheets & Sleep: The Science in Comfort

It’s not just smell! Touch matters, too. Hotels know that the tactile experience of a room can make or break a stay. High-thread-count sheets, carefully laundered towels, and mattresses designed for long-term comfort all contribute to the overall experience. A few things that make hotel sheets feel so special include:

  • High-quality cotton or linen blends
  • Precise laundering techniques (softeners, starches, pressing)
  • Crisp folding and presentations that signal cleanliness and care

When a guest sleeps well, they’re more likely to leave positive reviews, return, or recommend the hotel to friends.

Beyond Scent & Sheets: Multi-Sensory Design

Hotels increasingly consider the full sensory experience:

  • Sound: Soft background music or calming ambient sounds
  • Sight: Clean, thoughtfully arranged rooms with cohesive color schemes
  • Touch & Smell: Luxurious linens, soothing lotions, subtle scents

Together, these elements craft an environment that feels not only comfortable, but curated. They all work together to create a place where guests want to linger and return.

What Hotels Teach Us About Experience Design

The lessons from hotel experiences can apply anywhere! Whether you’re running a small boutique hotel or just designing your home guest room, attention to scent, texture, and overall ambiance creates lasting impressions. The goal is simple: make people feel cared for, relaxed, and delighted even in the small and subtle ways.

Need some more ideas on how to make your property stick out from the rest? Email us at info@mcconnellmarketing.com to get started.

The Marketing Shift Away from Social Media: Why Brands Are Focusing on Owned Channels

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Arial view of heavy traffic coming to a 4 way intersection at night. The marketing shift away from social media is no longer a trend—it’s a strategic move. As brands struggle with declining reach, rising ad costs, and unreliable algorithms, more businesses are turning to owned marketing channels like email newsletters, websites, and loyalty programs. These platforms offer greater control, stronger customer relationships, and better long-term ROI. Here’s why the industry is rethinking its dependence on social and investing in marketing strategies they actually own.

The Welcome Email

Social media platforms have been incredibly effective in helping brands grow. But cracks in the foundation are showing, and marketers are paying attention.

  • Algo Dependency – The dreaded algorithm. The bane of social media, and also the reason we have 19-year-old content creators making more than surgeons and lawyers. Organic reach has declined across platforms, and a post might only reach a fraction of your followers unless you pay to promote it. Brands are tired of being at the mercy of ever-changing algorithms.
  • Platform Volatility – From sudden outages to complete shutdowns (RIP Vine), putting all your content eggs in one basket is risky. Plus, policy changes can impact what you say and how you say it.
  • Rising Costs & Declining Returns – Advertising on social media is getting more expensive, all while the results are becoming harder to track and count on. For small businesses, especially, this makes it hard to justify the spend.
  • Data Ownership Concerns – You don’t truly own your audience on social media. If a platform decides to ban your account, shadow ban your content, or change its rules, your entire customer base could vanish overnight.

 

The Rise of Owned Marketing Channels

The shift away from social platforms and toward owned channels gives brands access to their audience, more control, and better long-term value. Here’s why marketers are reinvesting in them.
  • You Own the Data – With email lists and loyalty programs, you collect first-party data that’s more reliable and actionable than the insights social platforms provide. This becomes critical as cookies are phased out and privacy regulations tighten.
  • Higher Engagement Rates – Email newsletters outperform social media in both open and click-through rates. Subscribers have opted in–they want to hear you.
  • Better Personalization – Owned channels allow for hyper-personalized messaging based on user behavior, purchase history, preferences, and location–something social media can’t do as effectively.
  • Long-Term Relationship Building – Loyalty programs and email nurture sequences help brands stay top-of-mind and reward repeat engagement. That kind of ongoing value is harder to achieve through fleeting social interactions.
  • Content Longevity – Content on websites and in newsletters lives longer than a 240-hour Instagram Story. It can be repurposed, re-indexed by search engines, and discovered by new customers over time.

Where to Invest Instead of Social

If you’re looking to shift away from social media, here are the best channels to build out:
  • Email Marketing – Still one of the highest ROI channels, especially when segmented and automated.
  • Newsletters – Great for consistent engagement and value-driven content.
  • Branded Website or Blog – Your central hub for SEO-rich content, lead generation, and e-commerce.
  • Loyalty Programs – Rewarding repeat customers fosters deeper brand affinity and increases lifetime value.
  • SMS Marketing – Permission-based and highly direct, SMS is gaining traction in retail, hospitality, and service industries.
Fostering the client relationship with a guided journey and these email automation examples is a great place to start or refresh your email efforts! Need some further assistance? We help brands turn their email lists into real revenue–without sounding robotic or salesy (or annoying). So whether you’re just starting or need help optimizing, we can build email automations that convert. Let’s chat! Call us at 330-286-0487 or email us at info@mcconnellmarketing.com to get in touch!

The Psychology of the Email Subject Line: Why We Click (or Don’t)

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Rows of Steel apartment mailboxes, The Psychology of the Email Subject Line: Why We Click (or Don’t)

In the overcrowded space of your subscribers’ inboxes, strong email subject lines are key to standing out. It’s the first impression, the hook, and the main reason your email gets opened or ignored.

What makes an email subject line stand out? The answer lies in psychology. Understanding how people think and make decisions is the way you can start writing email subject lines that really stand out.

Curiously Clicking

People are naturally drawn to the unknown. Subject lines that pose a question but don’t provide the answer make recipients want to learn more!

  • “This is what most companies get wrong with social media.”
  • “Are you making these common 3 mistakes?”

The psychological pull is called the curiosity gap and it’s a pretty powerful tool. Just make sure your content actually delivers on the intrigue to avoid disappointing your audience.

FOMO and Urgency

Creating a fear of missing out (FOMO) or a sense of urgency pushes people to act fast. This works best when it’s actually true.

  • “48 hours left to get your free gift.”
  • “Last chance to buy until next Spring!”

Time-sensitive language kicks in our need to avoid loss and not miss out on what our peers have.

Personalized and Tailored

Email subject lines that include your recipient’s name or address them directly are a great way to get them to open. Most email marketing platforms offer a feature to pull names from their contact form, so it’s very simple to do!

  • “[NAME], we missed you at our event last week!”
  • “5 buys with [NAME] written all over them”

These personalized subject lines are 26% more likely to be opened than those with generic greetings.

When in Doubt, Test it Out

There are a few ways you can test out email subject lines for the same campaign so that you can see what is really working for you.

  • Split your email list in half and send each a different subject line; note which performs better and stick with a similar one for your next email.
  • Resend the same email to people who haven’t opened it yet, but with a different subject line the second time around. (Again, most email marketing platforms have features that allow you to segment your list by opens.)

As with everything, finding the perfect subject line can be trial and error, so it doesn’t hurt to combine both of these practices for a single campaign.

Don’t forget, the perfect subject line blends creativity with a good dose of psychology. It’s all about the balance! If you’re still looking for tips, here are some great tools for testing and improving your email subject lines: SubjectLine.com Testing Tool and CoSchedule’s Email Subject Line Tester are both free to try and offer great insight.

Need help improving your email campaigns? We’re here to help! Call us at 330-286-0487 or email us at info@mcconnellmarketing.com to get in touch!

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Hotel Email Marketing: Best Practices

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Hotel email marketing is often overlooked, yet it is a powerful tool to nurture relationships with your guests and encourage repeat visits. On average, email marketing drives $42 for every $1 spent, delivering an ROI four times higher than social media or search campaigns. Let’s look into some simple steps to ensure you’re getting the most out of your hotel email marketing.


Visual and User-Friendly Appeal

Successful hotel email marketing campaigns require logical and user-friendly design. Effective design can boost engagement, bookings, and traffic to your hotel’s website.

Ensure that your email design reflects your hotel’s branding with consistent colors, fonts, and logos. Create structure in your emails. For example, if promoting an exclusive offer, place that information and call to action at the top. This helps maintain their interest and directs them to the main focus of your campaign.

Additionally, consider your email’s responsiveness. Design templates that adapt to various device types. A mobile-first approach is crucial, as 60% of emails are accessed on mobile devices and tablets. Emails that are easy to navigate on mobile significantly increase engagement and traffic.


Market Segmentation

Segmentation is a foundational process for all email marketing, especially hotel email marketing. If your hotel hasn’t segmented its customers yet, now is the time to start.

This involves dividing email subscribers into groups based on specific criteria. For hotels, this might include age, location, purpose of travel (business or leisure), and preferences (rooms, activities, dining, etc.). By analyzing this data, you can identify trends and create segments of subscribers with shared qualities.

Audience segmentation allows you to create more personalized email marketing strategies. For instance, you can promote exclusive family trips to your family segment or special facilities and amenities for business travelers. This leads to conversions and a higher ROI while preventing user dissatisfaction by not sending every campaign to every customer, thus clogging up their inbox.


Personalize Your Content

Personalization is key to successful hotel email marketing. Beyond segmentation, personalized content can make a significant difference in engagement and conversion rates. Emails that make your guests feel valued and understood can enhance their overall experience with your hotel. This may include addressing recipients by name in the subject or greeting, or sending birthday and anniversary emails.


Look at the Numbers

Numbers don’t lie. Tracking the performance of your email campaigns is essential. Most email marketing platforms offer reporting tools to monitor key performance metrics such as click-through rates, conversion rates, and open rates.
Regularly reviewing these metrics helps you identify what works and what doesn’t, allowing you to continually refine your strategy. By understanding the elements of successful campaigns, you can make data-driven decisions to enhance future email marketing efforts.

Email marketing is a powerful avenue to enhance guest relations and boost your hotel’s profitability. By incorporating the above practices, you can significantly improve the effectiveness of your hotel email marketing campaigns. Whether you’re starting from scratch or looking to optimize existing efforts, reach out to us if you’re ready to fill up your rooms. Send us an email at info@mcconnellmarketing.com or give us a call at 330.286.0487

Unlocking the Power of Personalization in Hospitality

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With more consumers looking for personalized experiences in hospitality, the industry is leaning heavily on tailored travel to attract guests. From big players like Booking.com and Choice Hotels to smaller boutique establishments, focusing on creating bespoke vacations is becoming the industry standard.

Take Booking.com’s last two major ads: the Tina Fey Super Bowl ad which showcased the agency’s ability to book trips for any person’s vacation alter ego, and the Melissa McCarthy ad from last year that depicted her enjoying various types of vacations, highlighting the agency’s ability to fulfill all travelers’ needs. Additionally, Choice Hotels’ ad featuring Keegan-Michael Key highlighted the variety of hotel experiences you can choose from when you book with one of the company’s 22 brands.

But how can smaller hotels and travel agencies compete with the big players? Here are some ways to convey the same message to your audience without splurging on celebrity endorsements:


Local Experiences

Partnering with your city to offer guest experiences specific to your location. Whether it’s guided tours of historical sites, discounted museum tickets in art-rich cities, or culinary classes in food meccas, offer guests a taste of what it’s like to live like a local.


Collaborate with Ride Share Companies

Creating partnerships with transportation companies allows you to provide guests with perks as soon as they land. Try offering discounted or complimentary pick-up and drop-off services. This enhances their travel experience and puts you at the forefront of their mind before they even arrive at your hotel.


Rewards Beyond Stays

Instead of offering loyalty points to go towards next time’s stay, offer guests points to put towards local activities. Encouraging your guests to explore the area fosters a relationship between the guest and your city, encouraging them to make a repeat visit and book another stay with you.


Utilize Data and Surveys

Data analytics and guest surveys allow you to determine guests’ wants and needs during their time with you. Pre-arrival surveys are useful to plan personalized welcomes, while post-stay surveys provide useful information for future stays.

By embracing personalized experiences in hospitality, hotels and travel agencies can leverage their offerings to gain a multitude of benefits. Enhanced guest satisfaction fosters a sense of loyalty with guests as they feel understood and valued by you. Additionally, this can be an avenue for increased revenue opportunities to upsell amenities and experiences based on individual preferences. Gathering this information also allows for more targeted marketing campaigns based on your customer’s needs, leading to higher engagement and conversion rates.

Personalized travel is not a fleeting trend, it is a strategy for success in the hospitality industry. Offering tailored experiences allows hotels and travel agencies to differentiate themselves, focus on guest satisfaction, and in the end, get more bookings. Whether you are a boutique hotel or a local travel agency, don’t convince yourself that guest personalization is outside of your budget. It’s time to unlock the power of personalized travel and treat your guests to an unforgettable experience.

When it comes to marketing your hotel’s newest loyalty program, McConnell Marketing is here to help! Contact us today or call us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

Brand New: 5 Signs You Need to Rebrand

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Team brainstorming at table under lightbulb


Maintaining a strong brand presence is essential for success with how quickly the world moves now. Your brand is more than the logo; it’s your mission, values, and image. But with times changing so quickly, it’s easy to get swept up in the crowd. If you’re not seeing the results you want, it may be time to assess if your branding is still communicating who you are to your audience. Here are 5 signs that it may be time for a rebrand.


Your look feels outdated

Trends come and go. What once made you stand out, may be the same things that are making you blend in with everyone else. If your branding doesn’t resonate with your target audience, then it may be time for a different look. A logo refresh or modified color palette can go a long way in making your brand feel more relevant.


There are inconsistencies across platforms

For your company to have brand recognition, you need to have a consistent image in all spaces you are in. If your Instagram and your website look like they were made by two completely different people, you may be confusing your customers. A cohesive brand will help customers recognize and build trust with your brand.


You’re trying to connect to a new audience

Spending power is constantly changing hands, which means you need to be constantly changing who you appeal to. What Gen Z likes is far from what their parents like. A rebrand is a great way to show potential audiences that you align with their needs and preferences. Additionally, where you connect will be different, are you on the right platform for your target audience?


You’ve outgrown your branding

One of the better reasons to change up your look is that you’re simply bigger than you once were! The good news is that you don’t need to leave behind all of your new practices. Some things worked to get you where you are. This is a great time to lean into your strengths and leave the rest behind to continue towards growth.


You aren’t getting the recognition you expected

Sometimes things aren’t done right the first time. While it might be frustrating to start from scratch, it’s better to nip it in the bud. Finding an agency that knows which questions to ask is the best way to get a brand that speaks to audiences in your voice.


Your brand is the foundation of your business. And like everything else in life, it will change with time. If anything on this list sounds like your brand, now is the perfect time to reach out to us. Call us at 330-286-0487 to get started. For more tips like this, follow us on all of our social platforms and subscribe to our our monthly newsletters.

The Curious Case of the Missing 13th Floor

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Hotel elevator lobby

If you’re staying at a hotel in the U.S. the chances that you will be sleeping on the 13th floor are pretty slim. Well at least it won’t be called the 13th floor. Most hotels will label the unlucky floor as 14 to provide guests with some ease of mind. This omission is also common in hotels around the world. Fear of the number 13 has found its way into many aspects of our lives, including architecture and hospitality. Let’s take a look at the mystery of the missing floor!

Rooted in Superstition
Triskaidekaphobia is the reason behind this common practice; the fear or avoidance of the number 13 has ancient roots. While there’s no specific origin for this fear, there are a few examples that solidify its connection to bad luck and misfortune.

Judas being the 13th guest at the Last Supper, the Norse legend of Loki causing chaos as the 13th attendee at a party in Valhalla, Tarot cards depicting the 13th card as the Death card… makes some question is there is enough coincidence to justify the fear?

Even in modern times, this fear persists. It has been estimated that up to $900M is lost on Friday the 13th since people will not fly or conduct business as they normally do.

The Missing Floor
Hotels have embraced skipping the 13th floor to cater to guests that have triskaidekaphobia. Some notable examples are Hotel Burnham in Chicago, The Essex House in NYC, and The Sherry-Netherland in NYC. The latter takes it a step further and skips the number 13 in all room numbers.

Yet, skipping this floor didn’t begin in hotels. The first New York City skyscrapers built were limited to 12 floors in the late 1800s. Developers and architects believed taller buildings would cast unsightly shadows on the streets below. This may not have been directly related to fear, and the idea was abandoned a couple decades later.

Mowrey Elevators says that 85% of the elevator panels they produce do not have a 13th floor, with hotels opting to label it as 12B or 14.

Exceptions to the Norm
Not all hotels skip the 13th floor, treat the number as all others. The Hilton Chicago, Marriott Marquis in Houston, and Renaissance New York Times Square all include the 13th floor in their building plans and elevator panels.

For some hotels, marketing plays a role in choosing to include or omit the 13th floor. Catering to guests who indulge in superstitions or enjoy the thrill of the unknown can create a unique selling point. For most hotels, it’s a matter of common sense; why risk losing guests and business over a number in an elevator panel?

The superstition surrounding the number 13 continues to intrigue us. Whether rooted in ancient mythology or religious stories, the avoidance of this “unlucky” floor is a testament to the power of superstition. So the next time you get into the elevator and notice the missing 13th floor, just remember that hotels took one extra step to help make you feel more comfortable during your stay.

If you or your business needs help with your marketing efforts, contact us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

Peachy Prospects: Embracing 2024’s Color of the Year

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Peachy Prospects: Embracing 2024's Color of the Year


Laurie Pressman, VP of Pantone, says that the inspiration for the Color of the Year is everywhere.

We may only be 9 days into 2024, but one thing is certain; this year is going to be peachy. At least according to the Pantone Color Institute, who announced in December that the Color of the Year for 2024 is Peach Fuzz. If you’re wondering how to use this campaign to your advantage, McConnell Marketing has some tips and tricks for you!

History of Color of the Year

Pantone announced their very first Color of the Year in 2000. Pantone 15-4020, better known as Cerulean Blue, was the shade of the new millennium. While the Color of the Year didn’t immediately catch on, as the world shifted more online, Pantone has unofficially become a trendsetter in more than just the graphic design industry. Cell phones, interior paint colors and the runway all turn to Pantone for inspiration on new shades of products.


“Anything and everything taking place in our culture during the year can influence our Pantone Color of the Year selections, with each source carrying a different weight from year to year depending on what’s taking place in our culture at that time.”


A decade ago, tech did not have a huge role in choosing a shade, however things have shifted gears. “Gaming, social media, augmented and virtual reality, and physical design itself are all influenced by our technology and the colors we can access in the digital environment,” she continues.


The sentiment for this year’s color was something we instinctively search for as humans; unity.

“In seeking a hue that echoes our innate yearning for closeness and connections, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace and effortlessly bridges the youthful with the timeless,”

Leatrice Eiseman, Executive Director of Pantone


How to Use Peach Fuzz

So how are some brands embracing the warm fuzzies this year? Polaroid is releasing instant film packs with a Peach Fuzz border, Motorola has announced 2 limited edition phones in the color and UltraFabrics released interior color palettes and virtual campaigns that show customers how to tie Peach Fuzz into their homes. Three very different companies in very different industries (along with so many others) are leaning into the Color of the Year with limited collections that tie into emotional marketing with the meaning behind Peach Fuzz.


Social media campaigns that feature established trends are easy to adopt. Here are a few ways you can use Peach Fuzz. Try these by themselves or combine them:

  • A cross-platform social media campaign – A few photos featuring the Color of the Year and sharing stores of how your company has brought people together and embraced connection.

  • Temporary Rebrand – Change your social media profile photos to a shade of Peach Fuzz for a week or two.

  • Product Mockups – Turn one (or some) of your products Peach! Just for fun of course; this is a more affordable way to join the big global companies without actually redesigning your product.

  • Interactive Campaign – Include a hashtag and interact with posts to foster your community. Invite your audience to share stories of what it means to connect with the people around you.

As with any campaign, analyze your performance and discuss what could have been done better and plan for next year.


The great thing about Pantone’s Color of the Year is that it occurs annually and is a great way to get more engagement. While we don’t know 2025’s shade, using your Peach Fuzz campaign as a template can get you ahead of the curve when the announcement comes.


If you or your business needs help with your marketing efforts, contact us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!