Great Logos in Hotels

As marketers, we definitely appreciate a great logo. Logos are one of the most frequent ways through which brands interact with their audience. A well executed logo can improve a brand’s recognition, appeal and even help it stand out from competitors.

In the hospitality industry logos need to convey the atmosphere of the property to guests. A hotel’s logo needs to communicate what the brand is all about but it also needs to be visually appealing and unique.

Accomplishing those goals aren’t easy, and there are plenty of mediocre hotel logos out there, but here is a list of hotel logos that get it right!

 

 

 

 

 

 

The abstract combination of C and S makes  for a highly unique design. The choice of font and use of varying weight in the text  evokes a contemporary feel  for City Suites in this logo.

 

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A few years ago Double Tree updated their logo to a more detailed boutique-style design. This version conveys a sense of class that the old logo did not.

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Element is a hotel brand built around a core value of sustainability. Obviously the use of green in their logo is going to promote the idea of eco-friendly, but even more powerful than the choice of color is the simple, clean style that this logo uses. The abstract, yet very limited logo and modern font just feels good for the environment.

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The Ritz’s classic emblem sets the standard for luxury hotels. The use of a crown and lion conveys feelings of exclusiveness and royalty-level treatment that it’s guests are seeking.

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The Georgian Hotel uses simplicity to create a memorable logo. The use of shapes to form a vague outline of buildings as well as the curved lines that surround the hotel name gives this logo a lot of appeal.

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Though it may not be the most original logo on the list, something about the Marriot’s logo just works.

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The St. Regis is positioned in the same luxury category that the Ritz Carlton is and they also do a great job of getting the exclusiveness point across. Their crest-style logo actually looks like it could be used as the emblem for a high-end country club.

We couldn’t cover all of the great hotel logos in this post. What’s your favorite? Let us know in the comments section below!

Should Your Hotel Be Juicing?

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The move towards natural and organic foods is a growing trend in the United States, and L.A. hotels are capitalizing by focusing on the juicing fad.

In their article, “Need to Detox from Cocktail Week? These Hotels are Now Juicing” HotelChatter.com points out the prevalence of the pricey trend of Southern California hotels offering fresh pressed juices.

One juice sold by the Beverly Hills Hotel features Spinach, Romaine, Parsley, Cucumber, Celery, Apple and Lemon for $12.

Weather or not the purported health benefits are worth the price is up to consumers, but these juices can definitely help you at least meet your fruit and veggie quota for the day.

It will be interesting to see if there is enough demand for this trend to expand. Obviously the high price will limit the drinks in certain markets, but its worth keeping an eye on none-the-less.

 

If you are planning a trip to L.A., Hotel Chatter lists the following as Juicing hotels:

– Beverly Hills Hotel

– Mondrian West Hollywood

– Four Seasons Los Angeles

– Chateau Marmont

 

Is juicing a high priority amenity to you? Give us your feedback in the comments section below!

4 Hotel Amenities Done Right.

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Amenities are something many hotel goers don’t usually think about, but they can make a big impact on their satisfaction. Though the first thing the word conjures up for people is likely complimentary shampoos or coffee in the room, amenities encompass much more than that.

One basic definition of an amenity is something that increases attractiveness, value, and convenience or comfort.  More specifically Amenities are features that are included in a guests stay but aren’t an additional cost.

Here are 4 Hotel amenities that are tough to forget.

1. Pet Goldfish (Hotel Triton)– Yep, the Hotel Triton offers you some companionship for your stay with a temporary pet goldfish. This unique amenity is sure to help the Triton stick in it’s guests memories. As an added benefit studies have shown that watching fish in an aquarium can have a relaxing effect on people!

2. Custom coloring books (Mandarin Oriental New York)– The Mandarin Oriental helps take a little bit of the stress out of traveling with children by providing custom coloring books to children at check in.

3. Free drink and meal (Various Hotels)– No such thing as a free lunch? We’ve come across several examples of hotels that provide guests with a free drink (beer or wine) as well as a meal during designated times.

4. A Butler (St. Regis)- A Butler probably isn’t exactly what people think of as an amenity, but come on! Having someone wait on you hand and foot is something that will go a long  way towards guest satisfaction. From drawing a bath, to packing your luggage having a personal butler is the epitome of a luxury experience.

What’s your favorite amenity? Leave us a comment below!

Human Interaction is Still Relevant in Hospitality

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Hotel guest satisfaction is at a seven year high according to a recent study published by J.D. Power.

One of the key findings of the study was that repeated interaction with the hotel staff might improve a guest’s experience. It’s interesting that human interaction seems to make such a difference when more and more people go about their daily life staring down at a smartphone as opposed to seeing the world around them.

Ramez Faza, senior manager of the global travel and hospitality practice at J.D. Power, commented on the importance of the “human element”.

“Hotels should never underestimate the power of the human element. Whether it’s assisting a guest with a special request or a friendly greeting from staff members in the hallway, the people aspect plays a key role in guest satisfaction and loyalty.”

The takeaway for hotels should be on making sure that their staff is friendly and helpful and provide a positive experience for guests; it also means that self check-in and increased automation of the hotel experience might not be such a good idea.

The study points out that other factors such as internet access and price make a difference in satisfaction too, but adding a warm smile or a genuine compliment seems to be the easiest way to make guests feel good about their stay.

How much of an impact does hotel staff have on your stay? Let us know in the comments below!

St. Regis Aspen Combines Luxury and Hunting


St. Regis Aspen outdoor pool

Figuring out the best way to relax is a matter of personal preference. A lot of people enjoy lying out at the beach reading a book, others find peace through yoga or meditation and some unwind by enjoying the great outdoors.

The St. Regis Hotel Aspen caters to this last group of individuals by offering their Pursuit of Adventure  packages. The unique concept combines a hunting and fishing retreat with all the luxury and amenities of a 5 star St. Regis resort.

Pursuit of Adventure encompasses three packages ranging from three to four nights in the resort, and includes two-and-a-half to three days of hunting or fly-fishing depending on the guests’ preference.

Obviously the package isn’t for everyone, but we have to imagine that spending all day trekking through the woods and coming back to a spa, fine cuisine and excellent service has to make the boutique hotel experience that much more satisfying.

Pursuit of Adventure epitomizes the spirit of the boutique hotel. By catering to a more niche market, St. Regis Aspen is able to provide a unique and ultimately memorable experience for their guests. It will be interesting to see if other hotels try to work this interesting combination.

Have you seen any unique hotel offerings lately? Let us know in our comments section below!