Tired of settling with stale marketing for you or your clients? Well we are too! This year, take our advice and freshen your marketing look. In our latest video, we share some of our best design tips to revive and refresh your brand in 2018. Don’t wait, visit the link below and start working on your new look today!
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In the world of design, there is one announcement that marketers eagerly await with the turn of the new year- Pantone’s Color of the Year! Pantone has officially deemed 18-3838, ultra violet, as the color for 2018. This bright purple shade will add a bold pop of color to any design, while conveying a sense of luxury and innovation.
To learn more about this color & to check out Pantone’s suggested color palettes, visit this article.
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What do you do when you don’t know the answer to a question? A year or two ago, you might have said “Google it.” But now, you might say “OK Google.” With the recent (and fast) development of voice-enabled search machines, like Google Home, consumers and professionals alike have started to turn to these hands-free options for answers- and businesses are beginning to react.
While Google Home has (arguably) been considered as the most powerful machine in terms of search results and virtual assistant capabilities, other tech companies aren’t far behind. Check out the big three voice-enabled search brands:
With the constant improvement of smart technology, businesses’ keyword research is more important than ever. Instead of scrolling through pages of search results like a human, Google Home provides most of its voice answers from the featured snippet at the top of the search result page.
So as a small, luxury hotelier how do you improve your SEO and become part of that featured snippet? Most companies are turning to their FAQ pages, or creating one from scratch. Since nearly all featured snippet boxes are curated from someone asking a specific question, having a strong FAQ page will drastically increase your brand’s chances of becoming the next Google Home voice answer.
We aren’t experts when it comes to voice-search technology, and we don’t expect you to be either! Here are some keywords that might help when dabbling in the world of snippets and SERPs.
As technology continues to change, so should your marketing strategy! Voice-enabled search is only the beginning to machine learning technology, and now is the time to adapt your plan to continue reaching your consumers. Want more information about voice-enabled search machines? Contact us!
** The information and statistics in this blog was adapted from “Hello, Voice” written by Britney Muller and published in Chief Content Officer.
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With over 350,000 tweets sent out to Twitter every minute, how are businesses supposed to push through the clutter? Well, just a few weeks ago, Twitter provided a solution for small companies to fight the clutter with its new ad subscription tool called “Promote Mode.”
While Twitter has offered a paid advertisement option (similar to Facebook and Instagram) for most business accounts, it has yet to offer something like Promote Mode. Promote Mode is an account function available to all business accounts for $99/month that automatically blasts all tweets to non-followers’ timelines. Instead of managing individual Twitter Ads campaigns, Promote Mode automates the promotion of all tweets, and the account itself, with no additional maintenance needed from the account owner.
Promote Mode is intended to steadily increase an account’s influence on Twitter, however it can be temporarily disabled for a period of time that doesn’t need to be promoted. One of the best features of Promote Mode is that it provides consistent analytics on your account and its activity.
Twitter Promote Mode provides users with an impressive dashboard of analytic information including:
Promote Mode is intended to give small companies a voice in the cluttered social media world, so a better question would be, why shouldn’t hoteliers use Promote Mode?
After learning about Promote Mode, one large question remains- will this subscription just further clutter the feed? While we can’t tell for sure, we do think that this new function will help small hotels get the traction they need with their target markets!
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In last week’s blog we talked about the shrinking attention spans of the modern world. Well apparently advertisers are well aware of this trend. According to a recent article by Adweek the next “big thing” in advertising is 6-second ads!
It’s hard to believe that you can fit an entire commercial’s worth of content into less time than it takes to post a selfie, but after watching these examples you’ll see why ultra-short form advertising might be the wave of the future.
YouTube released a series of 6-second ads that told stories. They aren’t really advertising a product, just more of a promotion for the 6-second ad concept itself. This first stop sign video is a feel good example!
Another YouTube concept ad, this one is a modern retelling of Hamlet… in 6 seconds.
Deodorant giant Old Spice stays consistent to its absurd/in-your-face brand with this quick and to the point commercial.
https://www.youtube.com/watch?v=znGQlB_e9KA&list=PL9Xlh2Jq9l7V0JE-Nu95h9rWRbN69DBjz
It’s pretty amazing how well this ad creates the feeling of speed with just some text and a very short video clip. We’d be curious to know how small of a budget this had.
Who doesn’t love bacon? This YouTube concept ad crams a lot of action into a very short span of time.
We can’t tell if it’s the patient cadence of the voice-over or the fact that it’s pretty much a still shot, but Stella Artois somehow makes this ad feel a lot longer than 6 seconds.
