Marketing Trends Archives - Page 3 of 6

Digital Marketing Tips You Need to Know

June 20, 2024/in Marketing Trends

With social media consumption and habits changing, staying ahead of the curve is crucial for any business looking to thrive. Enhancing your brand’s online presence, engaging audiences, and driving significant growth will help you stay on top of your game. These digital marketing tips are a great place to start. Explore some key insights we keep in mind to help our clients stay relevant and competitive in their industries.

Social Media Mastery

Mastering your social accounts is essential for building brand awareness and engaging your following. Social media platforms offer huge opportunities to connect with your target audience, promote products or services, and create a community around your brand.

- Consistency – Maintaining a consistent posting schedule will keep your followers engaged and informed.
- Visual Content – Use high-quality images, videos, and graphics to catch your followers’ eye. Keeping the same general design or theme for your content is a great way to gain recognition in people’s feeds.
- SEO – Ensure your content is optimized for social platforms’ search engines to increase visibility and drive organic traffic.
- The Influencer – Partner with influencers that align with your brand to reach a broader yet more engaged audience.

Telling Your Whole Story

Content marketing remains a cornerstone of effective digital marketing. By creating and sharing valuable content, you can tell your audience what your brand aligns with and what is important to you.

- Monthly Calendar – Plan your content so you have a steady flow of relevant and timely posts.
- Quality Over Quantity– Prioritize high-quality content that shows your audience who you are, what you stand for, and how you treat customers. Make it personal!
- Diversified Content – Post a mix of blogs, videos, infographics, and images to reach different segments of your audience.
- Engagement – Respond to comments, mentions, and messages to build a sense of community and trust. Don’t be afraid to show some personality with your followers.

Local SEO

You don’t have to rely on attracting local customers with just foot traffic. Optimizing your website’s online presence for local search can increase your visibility and boost sales.

- Google My Business – Double-checking your business’s information on Google My Business ensures that customers can find your website, hours of operation, and even reviews.
- Local Keywords – Incorporate keywords that locals are searching into your content, meta descriptions, and tags. You can also write blogs about common topics in your industry to help you rank on the search page.
- Encourage Reviews – Getting your customers to review you can help improve local ranking and get more customers through your doors or on your website. Word of mouth is the best way to attract people, so make sure you’re getting positive reviews and addressing any negative ones.
- Local Content – Develop content based on your area. Any local events, news, or activities to engage your community can help you to become part of the community in their eyes.

Extra Tips

If you’re not sure where to start with anything or just want to have a more comprehensive checklist, here are a few low-cost extra pointers we recommend.

- Website – Ensure your website is user-friendly, mobile-optimized, and reflects your brand’s identity. There are a ton of site builders you can use to get all 3 of these checked off in less than a day.
- Socials – Get a social account for the platforms that will reach your target audience. A lot of companies are migrating to short-form video, so TikTok trends may be in your future.
- Email Marketing – Like the site builders, there are platforms that offer email marketing for free or super cheap. Get current customers to sign up for your newsletter and you now have a new way of communicating (with a great ROI).
- Online Reputation – Regularly check reviews, tags, and comments to keep an eye on what people are saying about your business. Contrary to the saying, not all publicity is good publicity, so you want to monitor what you can.

By incorporating these tips into your digital marketing strategy, you can enhance your online presence from all corners. Remember that trends on the internet move fast, so the best advice we can give is to stay informed and adaptable with your marketing efforts. If you feel like you’re ready to step up your digital marketing game, reach out to us at info@mcconnellmarketing.com and follow us on socials to see extra tips throughout the month!

Unlocking the Power of Personalization in Hospitality

April 15, 2024/in Hospitality News, Marketing Trends

With more consumers looking for personalized experiences in hospitality, the industry is leaning heavily on tailored travel to attract guests. From big players like Booking.com and Choice Hotels to smaller boutique establishments, focusing on creating bespoke vacations is becoming the industry standard.

Take Booking.com’s last two major ads: the Tina Fey Super Bowl ad which showcased the agency’s ability to book trips for any person’s vacation alter ego, and the Melissa McCarthy ad from last year that depicted her enjoying various types of vacations, highlighting the agency’s ability to fulfill all travelers’ needs. Additionally, Choice Hotels’ ad featuring Keegan-Michael Key highlighted the variety of hotel experiences you can choose from when you book with one of the company’s 22 brands.

But how can smaller hotels and travel agencies compete with the big players? Here are some ways to convey the same message to your audience without splurging on celebrity endorsements:

Local Experiences

Partnering with your city to offer guest experiences specific to your location. Whether it’s guided tours of historical sites, discounted museum tickets in art-rich cities, or culinary classes in food meccas, offer guests a taste of what it’s like to live like a local.

Collaborate with Ride Share Companies

Creating partnerships with transportation companies allows you to provide guests with perks as soon as they land. Try offering discounted or complimentary pick-up and drop-off services. This enhances their travel experience and puts you at the forefront of their mind before they even arrive at your hotel.

Rewards Beyond Stays

Instead of offering loyalty points to go towards next time’s stay, offer guests points to put towards local activities. Encouraging your guests to explore the area fosters a relationship between the guest and your city, encouraging them to make a repeat visit and book another stay with you.

Utilize Data and Surveys

Data analytics and guest surveys allow you to determine guests’ wants and needs during their time with you. Pre-arrival surveys are useful to plan personalized welcomes, while post-stay surveys provide useful information for future stays.

By embracing personalized experiences in hospitality, hotels and travel agencies can leverage their offerings to gain a multitude of benefits. Enhanced guest satisfaction fosters a sense of loyalty with guests as they feel understood and valued by you. Additionally, this can be an avenue for increased revenue opportunities to upsell amenities and experiences based on individual preferences. Gathering this information also allows for more targeted marketing campaigns based on your customer’s needs, leading to higher engagement and conversion rates.

Personalized travel is not a fleeting trend, it is a strategy for success in the hospitality industry. Offering tailored experiences allows hotels and travel agencies to differentiate themselves, focus on guest satisfaction, and in the end, get more bookings. Whether you are a boutique hotel or a local travel agency, don’t convince yourself that guest personalization is outside of your budget. It’s time to unlock the power of personalized travel and treat your guests to an unforgettable experience.

When it comes to marketing your hotel’s newest loyalty program, McConnell Marketing is here to help! Contact us today or call us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

Brand New: 5 Signs You Need to Rebrand

March 18, 2024/in Hospitality News, Marketing Trends, Nonprofit Marketing, Tourism Bureau Marketing

Team brainstorming at table under lightbulb

Maintaining a strong brand presence is essential for success with how quickly the world moves now. Your brand is more than the logo; it’s your mission, values, and image. But with times changing so quickly, it’s easy to get swept up in the crowd. If you’re not seeing the results you want, it may be time to assess if your branding is still communicating who you are to your audience. Here are 5 signs that it may be time for a rebrand.

Your look feels outdated

Trends come and go. What once made you stand out, may be the same things that are making you blend in with everyone else. If your branding doesn’t resonate with your target audience, then it may be time for a different look. A logo refresh or modified color palette can go a long way in making your brand feel more relevant.

There are inconsistencies across platforms

For your company to have brand recognition, you need to have a consistent image in all spaces you are in. If your Instagram and your website look like they were made by two completely different people, you may be confusing your customers. A cohesive brand will help customers recognize and build trust with your brand.

You’re trying to connect to a new audience

Spending power is constantly changing hands, which means you need to be constantly changing who you appeal to. What Gen Z likes is far from what their parents like. A rebrand is a great way to show potential audiences that you align with their needs and preferences. Additionally, where you connect will be different, are you on the right platform for your target audience?

You’ve outgrown your branding

One of the better reasons to change up your look is that you’re simply bigger than you once were! The good news is that you don’t need to leave behind all of your new practices. Some things worked to get you where you are. This is a great time to lean into your strengths and leave the rest behind to continue towards growth.

You aren’t getting the recognition you expected

Sometimes things aren’t done right the first time. While it might be frustrating to start from scratch, it’s better to nip it in the bud. Finding an agency that knows which questions to ask is the best way to get a brand that speaks to audiences in your voice.

Your brand is the foundation of your business. And like everything else in life, it will change with time. If anything on this list sounds like your brand, now is the perfect time to reach out to us. Call us at 330-286-0487 to get started. For more tips like this, follow us on all of our social platforms and subscribe to our our monthly newsletters.

Peachy Prospects: Embracing 2024’s Color of the Year

January 3, 2024/in Hospitality News, Marketing Trends

Laurie Pressman, VP of Pantone, says that the inspiration for the Color of the Year is everywhere.

We may only be 9 days into 2024, but one thing is certain; this year is going to be peachy. At least according to the Pantone Color Institute, who announced in December that the Color of the Year for 2024 is Peach Fuzz. If you’re wondering how to use this campaign to your advantage, McConnell Marketing has some tips and tricks for you!

History of Color of the Year

Pantone announced their very first Color of the Year in 2000. Pantone 15-4020, better known as Cerulean Blue, was the shade of the new millennium. While the Color of the Year didn’t immediately catch on, as the world shifted more online, Pantone has unofficially become a trendsetter in more than just the graphic design industry. Cell phones, interior paint colors and the runway all turn to Pantone for inspiration on new shades of products.

“Anything and everything taking place in our culture during the year can influence our Pantone Color of the Year selections, with each source carrying a different weight from year to year depending on what’s taking place in our culture at that time.”

A decade ago, tech did not have a huge role in choosing a shade, however things have shifted gears. “Gaming, social media, augmented and virtual reality, and physical design itself are all influenced by our technology and the colors we can access in the digital environment,” she continues.

The sentiment for this year’s color was something we instinctively search for as humans; unity.

“In seeking a hue that echoes our innate yearning for closeness and connections, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace and effortlessly bridges the youthful with the timeless,”

Leatrice Eiseman, Executive Director of Pantone

How to Use Peach Fuzz

So how are some brands embracing the warm fuzzies this year? Polaroid is releasing instant film packs with a Peach Fuzz border, Motorola has announced 2 limited edition phones in the color and UltraFabrics released interior color palettes and virtual campaigns that show customers how to tie Peach Fuzz into their homes. Three very different companies in very different industries (along with so many others) are leaning into the Color of the Year with limited collections that tie into emotional marketing with the meaning behind Peach Fuzz.

Social media campaigns that feature established trends are easy to adopt. Here are a few ways you can use Peach Fuzz. Try these by themselves or combine them:

A cross-platform social media campaign – A few photos featuring the Color of the Year and sharing stores of how your company has brought people together and embraced connection.

Temporary Rebrand – Change your social media profile photos to a shade of Peach Fuzz for a week or two.

Product Mockups – Turn one (or some) of your products Peach! Just for fun of course; this is a more affordable way to join the big global companies without actually redesigning your product.

Interactive Campaign – Include a hashtag and interact with posts to foster your community. Invite your audience to share stories of what it means to connect with the people around you.

As with any campaign, analyze your performance and discuss what could have been done better and plan for next year.

The great thing about Pantone’s Color of the Year is that it occurs annually and is a great way to get more engagement. While we don’t know 2025’s shade, using your Peach Fuzz campaign as a template can get you ahead of the curve when the announcement comes.

If you or your business needs help with your marketing efforts, contact us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

Reflect, Relax and Recharge with the McConnell Marketing Team

December 18, 2023/in Marketing Trends, McConnell Moments

As 2023 wraps up, McConnell Marketing is taking some time for themselves before the new year rolls in. Reflecting on the last year, relaxing to enjoy the holidays, and recharging for 2024. The year 2023 marked a pivotal moment for McConnell Marketing, witnessing the transition of leadership as Katie Swain and Megan Magnetta gracefully handed over the reins to Carson Lisko and Deanna Clement. This significant shift sets the stage for new perspectives and opportunities, and we eagerly anticipate the exciting developments that lie ahead.

What accomplishments are you giving yourself credit for this year?

Carson: Securing McConnell Marketing alongside Deanna represents a significant personal achievement for me, an ongoing journey of learning and growth. This experience compelled me to embrace risk and venture beyond my comfort zone.
Deanna: My acquisition of McConnell Marketing is my proudest achievement thus far. It has created a lot of excitement and new opportunities. I can’t wait to see what the next year holds.
Angie: I’m proud to have joined the McConnell team this year! Also, I traveled back to the city where I was born, Albuquerque, New Mexico, for the first time since 1996.
Megan: Biggest accomplishment has been letting go of the reins of McConnell Marketing and watching Deanna and Carson take ownership with such grace and confidence. It’s been an honor to work alongside them for so long and I’m excited to see what the future brings for McConnell Marketing.
Katie: I have been learning to ride and take care of my horse Tucker. We went to our first horse show in December. It didn’t go great, but I stuck with it, stayed on, humbly walked off, laughed and had a blast cheering on my sister who did amazing. It was a day of lessons: learning new things takes time and humility, encouraging someone is more fun and rewarding than most anything else, it’s good to laugh, especially at yourself, being in the arena is hard, much harder than being in the stands (both with horses and in life)!
Aly: I am most proud of how much I’ve leaned into my creative side this year! I started making art with no expectations of a final result and have been enjoying it so much more. It has really helped me go with the flow and not be so self critical.

Where do you find yourself when it’s time to unwind and relax?

Carson: I love curling up with a big bowl of popcorn and a good book when I need to relax (current read is Fourth Wing, upcoming is Iron Flame by Rebecca Yarros).
Deanna: I eat my nightly Yasso Bar and watch Vanderpump Rules. If I’ve had a rough day, I like to unwind by aggressively serving tennis balls.
Angie: I like to read to relax. I’m currently reading Emma by Jane Austen. I also find creating art and meditating helps me relax immensely.
Megan: Relax with a hot bath and a glass of wine. Of course you have to have lots of bath salts, bubble bath and great music.
Katie: Go for a long walk with friends, my husband Steve or alone with my furry friend Millie.
Aly: Reading, lounging, walking my dogs, or cooking. It depends on if I feel like being still or using my body!

Did you have any resolutions for 2023 that fell off the radar?

Carson: I would have loved to travel somewhere we haven’t been before but didn’t get the chance to. Next year though we will be traveling to Milan, Italy and I could not be more excited!
Deanna: I wanted to make a children’s book for my kids and didn’t make the time, I want to set out to do it in 2024.
Angie: I minored in printmaking when I went to YSU, but I haven’t created any prints since graduating. I have this woodblock that I want to finish carving, roll it up with ink and try to print it at home this year, but I keep putting it off. To make time for it in 2024, I think I’ll set aside time each weekend to work on it for 30 minutes at a time to slowly but steadily make progress.
Megan: Travel to new places. Throughout 2023, I revisited some of my old favorites, but I’d like to discover new places in the new year.
Katie: I wanted to spend less time reading nonsense on my phone and more time reading good books. Before 2024, I’m going to take off apps on my phone that are distracting.
Aly: I had all intentions of joining a book club, but ultimately never got around to it because of my schedule. I think I’d be open to doing an online book club in 2024 so that I can interact without the pressure of time constraints.

Where will you be when the ball drops?

Carson: That is TBD! Maybe my husband and I will go out and do something fun since we’ll have a babysitter this year!
Deanna: I will probably be at home with family.
Angie: I will be at my house with my husband surrounded by our friends!
Megan: Celebrating at home with friends and family.
Katie: Gosh probably in bed, or close to it.
Aly: I will toasting a glass of bubbly with my family!

If you’re celebrating at home or out with friends and family, we hope you are welcoming the New Year with joy and excitement! Wishing you a happy and healthy holiday!

Evolving Trends in Holiday Marketing: Navigating Gen Z’s Shopping Landscape in 2023

November 16, 2023/in Marketing Trends

As the holiday season approaches, it’s important to recognize the way businesses market their products has drastically changed. We can see this shift especially in how younger buyers, specifically Gen Z, engage with marketing efforts. McConnell Marketing has recognized the immense impact of social media platforms like TikTok and Instagram on the preferences of young buyers and today we’re giving you some insights into these new trends.

Rethinking Traditional Methods

The traditional reliance on Google and print ads for reaching younger consumers, while still useful, is no longer as effective with younger audiences. The focus has moved to TikTok and Instagram, where influencer marketing, peer trust and the simplicity of direct purchasing links have significantly influenced the preferences of the younger demographic.

Influencer marketing, whether through macro or micro influencers, has become pivotal in driving the purchasing decisions of Gen Z. Sending products to influencers who genuinely recommend and provide direct purchase links has become a potent tool for brands targeting younger buyers.

Social Media’s Role in Shopping

Maintaining a robust social media presence is crucial. Leveraging Instagram and TikTok ad buys has allowed businesses to seamlessly integrate themselves into the feeds of their target audience. These platforms have transformed into virtual shopping hubs, merging entertainment and commerce effectively.

The resurgence of Pinterest among younger demographics, particularly among 13-17-year-olds, is noteworthy. Brands can capitalize on this renewed interest, as younger users are actively showcasing brands and products, making Pinterest a valuable marketing channel once again.

MyGemma, a brand specializing in luxury items, expects that 15% of its total revenue for 2023 will come from the live streams across TikTok, Instagram and Whatnot. Their success underscores the increasing importance of these platforms in driving sales and revenue.

Adapting to Changing Trends

McConnell Marketing emphasizes adaptability as the key focus for businesses. Those pivoting towards social media, embracing influencer marketing and revisiting platforms like Pinterest are best positioned to resonate with the evolving shopping behaviors of younger demographics.

As the marketing sphere experiences a transformative shift, we urge businesses to embrace social media and influencer marketing to connect effectively with Gen Z. Staying agile and aligning with these emerging trends will ensure a prosperous holiday season in 2023 and beyond!

If your business needs assistance applying these trends to your marketing efforts, contact us today at 330-286-0487 or email us to get a custom quote. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

Elevate Your Brand with Custom Holiday Marketing Materials from McConnell Marketing

October 9, 2023/in Marketing Trends

Tis’ the season! Even though it’s only October, it’s time to start preparing for the holiday season. At McConnell Marketing, we believe in the magic of the holiday season, not just as a time for giving and celebration but also as an incredible opportunity for businesses to connect with their customers in meaningful ways. Over the years, our team has created a variety of holiday marketing materials and today we’re going to share some of our favorites with you!

1. Holiday ECards and Newsletters

During the holidays, people are more open to businesses and their messages. Holiday ecards and newsletters let businesses engage with customers in a festive and personal manner. This helps strengthen the brand’s bond with customers on an emotional level. Are you ready to reach your audience with digital holiday cheer? Request a quote today.

2. Printed Holiday Cards and Envelopes

Sending out customized printed holiday cards and envelopes sends a positive message about your brand. It shows that your business values its customers and is willing to make them feel appreciated. This can boost your brand’s reputation and build customer loyalty. Get a quote for your custom holiday cards today.

3. Social Media Content Creation

Creating holiday-themed content on social media is crucial for increasing your brand’s visibility during the holiday season. Holiday posts tend to be shared and engaged with more, expanding your reach and attracting new customers. Consistent and appealing social media content also keeps your brand top-of-mind. Contact us today to get the most out of your social accounts.

4. A Complete Holiday Package

Our complete holiday package offers a comprehensive holiday marketing approach. We combine digital (ecards and social media) and traditional (printed cards, envelopes and flyers) marketing channels as well as event promotion tactics to create an effective strategy. This package ensures your brand’s message reaches customers through multiple channels, maximizing its impact. Are you looking to elevate your holiday social media marketing this year? Reach out to us today for a custom quote.

These holiday marketing materials are crucial and valuable tools for businesses during the holiday season. They help with customer engagement, branding and sales, all while saving businesses time and presenting a unified marketing effort.

If you or your business needs help creating any of these or other holiday marketing materials, contact us today at 330-286-0487 or email us to get a custom quote. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

The Do’s and Don’ts of Event Promotion

September 15, 2023/in Marketing Trends

Are you organizing a corporate conference, music concert or charity fundraiser? Making your event promotion effective is a key ingredient for its success. Good promotion creates excitement, attracts attendees, and sets the event’s tone. Let’s dive into some essential do’s and don’ts to help you create a memorable event for everyone involved!

Do:

1. Define Your Target Audience: Before you start promoting your event, have a clear understanding of who your target audience is. This will help you tailor your marketing efforts and messages to resonate with the right people.

2. Utilize Multiple Channels: Don’t rely on a single platform for promotion. Leverage a mix of online and offline channels such as social media, email marketing, flyers, posters, and local media to reach a wider audience.

3. Collaborate and Partner: Collaborate with influencers, local businesses, or relevant organizations that align with your event’s theme. Partnerships can help you tap into new audiences and expand your reach.

Don’t:

1. Promote Too Early or Too Late: Timing is crucial. Start promoting early enough to build anticipation, but not so early that people forget about it. Similarly, avoid last-minute promotions that don’t give attendees enough time to plan.

2. Overwhelm with Information: While it’s important to provide essential details, overwhelming your audience with too much information can lead to confusion. Present information clearly and concisely.

3. Ignore Analytics: Set up tracking mechanisms to monitor the effectiveness of your promotional efforts. Analyze metrics like website traffic, social media engagement and email open rates to make informed decisions.

If you’re planning an event and need help successfully promoting it, contact us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

Small Business Marketing: Reaching Your Audience on a Budget

July 31, 2023/in Marketing Trends

In today’s business landscape, effective marketing strategies play a crucial role in driving the success of your business. Contrary to popular belief, marketing doesn’t have to be an expensive endeavor. With a bit of creativity and well-thought-out strategies, you can effectively promote your business and connect with your target audience, even without a large budget. These 4 tips are sure to help effectively spread the word about your small business!

Know Your Message:

Before diving into marketing, you must clearly understand what you want your customers to know about your business. Start by identifying your target audience, then consider their needs and potential pain points with your product. This will allow you to craft a compelling brand story that resonates with your customers. Knowing your message will help guide your marketing efforts and ensure consistency across all of the following channels!

Optimize Your Public Awareness:

In today’s digital age, a well-designed and user-friendly website is a must-have for any business. Fortunately, creating a website is more accessible than ever, even for those with limited technical skills. Platforms like Wix and GoDaddy offer user-friendly website builders with pre-made templates that streamline the process. If you’re selling products, it might be worth seeking professional help to create an e-commerce website that showcases your products effectively. A well-optimized website acts as your digital storefront, providing valuable information, building credibility and enabling online transactions.

Connect with Your Audience:

Social media platforms have revolutionized the way businesses connect with their target audience. Platforms like Instagram, Twitter, Facebook, LinkedIn and TikTok offer powerful marketing opportunities. Research your target audience to determine which platforms they frequent the most, then focus your energy on those platforms. Establish a consistent presence by regularly posting engaging content. You can also leverage the power of visual content, such as images and videos, to capture attention and generate interest in your products or services!

Get on the Map (Literally!):

One of the most effective ways to increase your business’s visibility is to claim your online presence on platforms like Google Maps and Apple Maps. Setting up accounts on these platforms is relatively simple and can significantly improve your local visibility. By claiming your business, you ensure that potential customers can easily find your location and contact information, also ensuring a sense of credibility in the customer.

If you need help with your marketing efforts, contact us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

Unlocking the Benefits: The Importance of Hotel Loyalty Programs for Hoteliers

July 2, 2023/in Marketing Trends

In the present day, hotels around the world are actively adopting Loyalty Programs. These programs aim to maintain customer satisfaction and foster loyalty towards a particular hotel chain by offering rewards in exchange for this loyalty. With a range of loyalty programs available, hotels are experiencing growing advantages from their implementation.

Redefining the Guest Experience:

Loyalty programs offered by hotel chains are crafting an extraordinary experience that surpasses travelers’ expectations. These exceptional services not only strengthen the trust between the brand and its hotel guests but also cultivate a deep sense of significance, empowering them to act as brand ambassadors.

When travelers encounter exceptional service, they are compelled to recommend the loyalty program to their friends who are seeking their own perfect loyalty experience. The power of personal endorsement cannot be understated in today’s interconnected world. When someone receives a heartfelt recommendation from a trusted source, they are more inclined to explore and engage with the recommended loyalty program.

Surging Financial Success:

After enrolling in loyalty programs, the retention of guests has observed a notable increase. This elevated retention rate has proven to be a catalyst for surging revenue in numerous hotel chains. Loyal guests, demonstrating their trust, exhibit tendencies to book longer stays at hotels within the chain and explore diverse locations within the network. As a result, revenue experiences an uplift across multiple locations over time.

Moreover, investing in loyalty programs proves to be a more cost-effective strategy for hotels compared to targeting entirely new customer audiences. By nurturing relationships with existing loyal patrons, hotels can maintain consistent revenue streams, optimizing their efforts and expenditure.

Sustained Patronage

In 2022, a significant 44% of travelers acknowledged the substantial influence of loyalty programs on their choice of accommodations during travel. However, an array of feedback revealed that many customers expressed dissatisfaction with the current perks offered, as they failed to align with their preferences. While member recognition holds value, it alone does not suffice to maintain guest loyalty.

A survey conducted by SevenRooms shed light on the key motivators for rebooking within loyalty programs. Among these were receiving additional loyalty points for indulging in on-property dining experiences, unlocking enhanced credit card rewards, and earning dining credits upon reaching a new loyalty tier. These incentives emerged as the most compelling factors for guests, which is very important for hotel chains that may be creating loyalty programs in the future.

When it comes to marketing your hotel’s newest loyalty program, McConnell Marketing is here to help! Contact us today or call us at 330-286-0487 to get started. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!