Pantone 2022 Color of the Year

 

Pantone Color of the Year Results Are In!

Pantone, the world-leading expert in color, has announced its Color of the Year 2022 is a new shade of blue. Known as Very Peri – officially PANTONE 17-3938 Very Peri – the shade fuses a what Pantone describes as a “dynamic periwinkle blue hue with a vivifying violet red undertone.”

The Selection Process

For over 20 years, fashion designers, home furnishing curators and everyone in between look to the Pantone Color of the Year for inspiration in the following year. That being said, a lot of time and thought goes into selecting just the right color. The Pantone Color Institute combs through a variety of industries looking for trends that could inspire the year’s color. Influences might come from socio-economic conditions, upcoming sporting events, art collections, you-name-it. Overall, the color sets the tone for the year to come.

All About Very Peri

Very Peri marks the first time the company has manufactured a color instead of delving into their pre-existing archive, a decision that was a vital element of this year’s selection process. “It was really important for us to come up with a new color, because we have a very new vision of the world now,” said Pantone Color Institute’s Executive Director, Leatrice Eiseman, in a video call. In 2021, the company was inspired by a new vertical: technology. From NFTs (non-fungible tokens) and space shuttle joyrides to Mark Zuckerberg’s promise of the metaverse, the year was characterized by our increasing reliance on automation and the digital realm. It’s a relationship that partly spurred on Pantone’s decision to work with Microsoft, among other partners, for its Color of the Year launch.

Use Very Peri in Your Sales Collateral

One of our favorite jobs as a hotel marketing agency is telling a brand’s story. How? Selecting the right colors and patterns are just one piece of the puzzle. If Very Peri fits into your brand, or might work for an upcoming event, let us help you incorporate it!

Staycation Ideas When You Can’t Travel

 

With work piling up, kids in the middle of the school year and the holiday season approaching quickly, traveling for a vacation seems nearly impossible. Thankfully, a staycation can be exactly what you need to curb that change in scenery. A staycation offers a refreshing break from monotony without straying far from home (or, in some cases, leaving home at all). Here is a list of the best staycation ideas to take a break and recharge from everyday life.

Stay at a Local Bed & Breakfast 

What better way to have a nice, relaxing night away than in your local bed and breakfast? Built from charming old houses, bed and breakfasts possess an atmosphere intended to make guests feel like they are truly staying in a home. Support local hospitality while enjoying all the perks, including complimentary breakfast, hot coffee and friendly staff there to meet your every need. It’s the perfect way to see your town through fresh eyes and play tourist for the weekend.

Go Camping

Camping provides an opportunity to disconnect from the digital world and reconnect with your closest friends and family. It’s affordable, fun and an easy way to get exercise. A gorgeous landscape and good night’s rest under the stars will leave you with lasting memories to look back on for years to come.

Take a Food Tour

We all have our go-to restaurants. Now is the time to try new things and explore a restaurant or two outside your comfort zone. Sign up for a professionally organized guided tour, or arrange your own trip featuring local cuisine. For some added adventure, stop at a different location for each meal course. Alternatively, theme your tour and sample various takes on the same dish, whether that’s a dessert, tacos, or appetizers.

Rent an Airbnb

Yes, rent an Airbnb – in your town or the next one over! Airbnb accommodations are low-cost, convenient and have household amenities that will make you feel right at home. Booking an Airbnb offers a new perspective on your own stomping grounds, and you might even meet a new friend while you’re at it.

Book a Spa Day

Everyone deserves a good pampering occasionally! Unwind and destress from everyday activities and work. Spa treatments stimulate blood circulation to optimize the delivery of oxygen and nutrients to your cells by increasing blood flow to your extremities. Pack reading material to peruse while you spend the day unwinding — it’s a vacation for the mind and body.

 

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6 Steps for Marketing Success in 2022

It’s officially budget season again, and the growing list of priorities and considerations for a successful 2022 is currently top of mind. Budgeting for the upcoming year can be a tedious process but is a crucial opportunity to reassess goals and look to the future. Contact us for project estimates and plan for a profitable 2022 with these six smart hotel sales and marketing strategies.

Develop a 2022 Sales & Marketing Budget 

Create a budget that works best for your company. A detailed and realistic budget is one of the most important tools for guiding your business. A budget provides essential information for operating within your means, managing unexpected challenges and turning a profit.

Create a Strong Database 

Creating a database for email promotion is incredibly helpful for future promotional events and will save your business time in the future when sending out material. Building an email list is crucial because it’s the best way to build a relationship with potential customers in an intimate way. It is also an excellent way to measure what is working and what isn’t, based on the data from each email promotion to evaluate what your audience likes.

Deliver Quality Content 

The saying quality over quantity has never been more accurate than in today’s current climate, where we digitally overwhelm ourselves with media from the moment we wake up. Social media rules the day with its potential to engage in meaningful conversations with a loyal fan base and potential clients alike. In a study done by Forbes, “Research reveals the average consumer may see as many as 5,000 or more ads daily, and of 590 total media minutes spent, they note 153 ads. What is the average number of ads that engage the consumer? The answer is 12.” Focus on making your messaging count over pushing out content for the sake of it.

Meet With General Managers of Completion

In an effort to learn more about your industry and what others are doing, simply check out your competitors. Take an on-site tour of each business, establish a referral program and coordinate a market review with your brand marketing manager. It is also an excellent way to see if you have any sort of leg up, competitively, with your competition.

Meet with Conventions and Visitor’s Bureau 

Meeting with your local conventions and visitor’s bureau or chamber of commerce will not only help you establish a relationship with community leaders but may help you gain insight into local business opportunities. Obtain a list of trade show opportunities for budgeting as they are putting their plans together now, if not already done. Also, you can qualify key companies and individuals to create or update your own emailing list.

Review Trend Reports 

Trend analysis can improve your business by helping you identify areas within your organization that are doing well and areas that are not doing well. In this way, it provides valuable evidence to help inform better decision making around your longer-term strategy as well as ways to futureproof your business. If done correctly, it can help show where and what your business should be doing and how much money it should be putting in those ideas.

 

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5 Perfect Places to Visit for Your Next “Workation”

Mission Point Resort

 

As the warm weather continues, working from home is taking on a new meaning. Many workers are choosing to ditch their home office and work remotely, anywhere from Michigan to London! Workation is the new concept of a vacation that combines business with leisure. Visit these top places for the best possible workation results!

Mission Point Resort, Mackinac Island

Take your laptop to the shores of Mackinac Island, Michigan – genuine hospitality and simple comfort await. Mission Point spans 18 acres of waterfront property on Lake Huron, creating an unparalleled setting for guests to savor life’s simple pleasures. Enjoy morning lakeshore coffee, classic comfort food at Round Island Kitchen, kite flying, flower pressing, biking, golf and bocce ball. Located just a short stroll from downtown, Mission Point offers an unforgettable workation for anyone.

The St. Regis Aspen Resort

Located in Aspen, CO, this resort has everything you could possibly need and more! From the hotel’s enviable vantage point, guests can enjoy world-class skiing or stroll over to historic Aspen, where luxury boutiques and charming restaurants beckon. Remède Spa, their award-winning wellness destination, is renowned as one of the world’s premier hotel spas, while their heated outdoor pool and hot tubs overlook stunning Aspen Mountain. St. Regis Aspen Resort also provides a Google Nest Wi-Fi Internet booster, an HDMI cord to display your computer screen on the TV, enhanced lighting for video conferencing and a Rode wireless lavalier microphone. Plus, coffee is delivered in the morning and your drink of choice will be in your hand by the time you clock out!

The Ritz Carlton, Orlando

In the heart of Orlando, FL, you can soak up the sun while getting straight to business. At the Ritz-Carlton, Orlando guests benefit from impeccable service, luxury hotel rooms and suites, sophisticated event venues and exceptional resort amenities, including their lazy river pool, 24-hour fitness center and the Ritz Kids program. They’re currently running a “Work from Home” program where guests receive a business butler who can do everything from securing an office location with Wi-Fi to taking care of administrative tasks like scanning and printing.

The Stafford London

Looking for an international visit but want to remain in your comfort zone? The Stafford London is the best bet, located only minutes away from the West End. Their stylish rooms and suites are guaranteed to help you relax. Choose from three individual buildings, all with unique characteristics, located at one of London’s most prestigious addresses. The suites come with more than enough desk space to spread out and get comfortable and their restaurant, specializing in modern British comfort food, will send a two-course meal up to your suite.

Rosewood Mayakoba, Riviera Maya

Since its debut in late 2008, Rosewood Mayakoba has been repeatedly honored as one of the finest luxury resorts in the world. Embraced by lush jungle and the stunning coastline of Mexico’s Riviera Maya, this oceanfront hideaway is situated at the heart of the 620-acre Mayakoba resort enclave just north of Playa del Carmen. This resort would be perfect for a large family or group looking for an extended stay. One week isn’t enough to experience all this resort has to offer – private roundtrip airport transfers, daily continental breakfast in your villa, a butler and relaxing spa.

 

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4 Ways to Make Your Product Stand Out Digitally

4 Ways to Make Your Product Stand Out Digitally

 

U.S. consumers will spend over $1 trillion in digital retail channels in 2022. Just like in-store, the digital shelf must communicate your brand story and values to engage consumers in an experience. Are you not seeing the digital sale conversions you’re striving for? The digital shelf is full of user-enticing products and you may be getting lost. Here are four ways to help you optimize your presence, start standing out from the pack and drive conversions!

Make a Good First Impression

Making a quality and lasting first impression only takes seconds. It’s important to convey your company’s vision and products in a clear and memorable way. From photography to the written details, it’s critical to communicate your brand’s story, voice, value proposition and overall aesthetic and tone. Grow your identity so consumers can connect with your brand and build a lasting relationship that keeps them loyal to your business.

Consistency is Key

Make sure your brand is consistent across all digital spaces, including website, email and social media platforms. Create a brand style guide to ensure all messaging and graphics, including tone of voice, fonts, images, hashtags and logo usage, are consistent. Consumers trust a brand they recognize, thus they will be more likely to purchase from you and recommend you to their peers.

User-Enticing Product Page

Build a product page effectively on your website and both your traffic and conversions will skyrocket. Link it to Facebook and Instagram Shop for consumers to easily access your products on all platforms at all times. Product page visual elements, content and navigation all have the power to make or break your store. Entice consumers with high-quality photos, well-written product descriptions and user-friendly shop features.

A Picture is Worth a Thousand Words

When consumers are searching for your product, the first thing that pops up is the product’s graphic. That graphic has to not only catch the consumers’ attention, but needs to convince them to read more. Use a high-quality, clear photo that best showcases your product and brand image.

 

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