4 Ways to Make Your Product Stand Out Digitally

4 Ways to Make Your Product Stand Out Digitally

 

U.S. consumers will spend over $1 trillion in digital retail channels in 2022. Just like in-store, the digital shelf must communicate your brand story and values to engage consumers in an experience. Are you not seeing the digital sale conversions you’re striving for? The digital shelf is full of user-enticing products and you may be getting lost. Here are four ways to help you optimize your presence, start standing out from the pack and drive conversions!

Make a Good First Impression

Making a quality and lasting first impression only takes seconds. It’s important to convey your company’s vision and products in a clear and memorable way. From photography to the written details, it’s critical to communicate your brand’s story, voice, value proposition and overall aesthetic and tone. Grow your identity so consumers can connect with your brand and build a lasting relationship that keeps them loyal to your business.

Consistency is Key

Make sure your brand is consistent across all digital spaces, including website, email and social media platforms. Create a brand style guide to ensure all messaging and graphics, including tone of voice, fonts, images, hashtags and logo usage, are consistent. Consumers trust a brand they recognize, thus they will be more likely to purchase from you and recommend you to their peers.

User-Enticing Product Page

Build a product page effectively on your website and both your traffic and conversions will skyrocket. Link it to Facebook and Instagram Shop for consumers to easily access your products on all platforms at all times. Product page visual elements, content and navigation all have the power to make or break your store. Entice consumers with high-quality photos, well-written product descriptions and user-friendly shop features.

A Picture is Worth a Thousand Words

When consumers are searching for your product, the first thing that pops up is the product’s graphic. That graphic has to not only catch the consumers’ attention, but needs to convince them to read more. Use a high-quality, clear photo that best showcases your product and brand image.

 

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Minimalism in the Workplace

Mininalism

 

Are you sick of feeling overwhelmed, misplacing important files and never having enough time during work? Implementing minimalism tips could be exactly what you’re looking for. Minimalism is not just about owning less stuff. It is the intentional promotion of the things we most value and removing everything that distracts us from it. Here is a list of ways to bring minimalism into your work so that you can feel calmer, more productive and less cluttered!

Declutter Your Workspace

Our workspace can have a direct effect on our mood and ability to focus. So whether you work from home or in the corner office on the 50th floor, it’s essential to declutter your workspace. While this may seem quite obvious, it’s crucial to clean up the mess surrounding your workspace before jumping right into a task. Remove stacks of paper, last week’s to-do list, lunch containers and coffee mugs – anything that doesn’t inspire. Download Asana to help you stay organized and make your workspace more comfortable again.

Minimize Notifications

Constant buzzing and banner notifications are some of the biggest productivity crushers in the age of digital media. Silencing or muting your workplace notifications and focusing on the task at hand is more beneficial for yourself and your work as well! Your day will quickly become more productive and stress free. 

Take a Break

To be the best employee you can be, taking breaks is necessary for a more productive, creative day. Taking regular breaks helps you remember and retain information, be more creative and cultivate an overall healthier lifestyle in the long haul. Work can be overwhelming; even a five-minute break could lead to the breakthrough you were searching for! So take a walk, refill your water a time or two; it’ll be more beneficial in the end.

Set a Deadline

Giving yourself less time to complete a task can be a fantastic way to keep you on track during a busy day. Effectiviology explains, “The phenomenon described by Parkinson’s law has been observed in a number of scientific studies, which show that when people are given extra time to complete a task, they will generally take advantage of that time, even if they don’t need it, and it doesn’t lead to better performance on the task.” Set the due dates now!

Make it a Daily Habit

To make your minimalism journey successful, maintaining daily habits is essential in making sure you don’t slip back into old habits. Practice the above tips and monitor how your mood and productivity levels have changed. Ask yourself if you truly need an item and if it’s giving you value throughout your day. When you lean into minimalism and have a daily commitment, you create more space for rest and reflection.

 

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‘Spring’ Ahead of Marketing Trends in Hospitality

trends

 

Warm weather is finally upon us, and summer is closer than ever! As hundreds of millions of people start to travel this spring, hotels are ramping up their marketing efforts to attract bookings and optimize revenue. From safety and hygiene communications to hands-free technology, staying on top of hotel marketing trends will play a key role in the upcoming months.

Safety and Communication

One of the most prominent trends hotels are embracing is linked to the increased need to highlight safety and hygiene measures. Updated marketing content and communications will make guests feel at ease. Hygiene measures and safety policies are at the forefront of travelers’ minds when booking. How well hotels communicate the steps they’ve taken can easily be the difference between generating sales and failing to do so. Efforts should be communicated on all marketing platforms, from check-in and in-room materials to digital marketing applications, including email, social and website.

Hands-Free Technology

Minimizing touchpoints will continue to be a primary goal across the travel sector this spring. Hotels, airports and restaurants have turned to mobile apps and QR codes to help reduce the spread of harmful germs. “In 2021, hotels will increase their adoption of technology that reduces the number of touchpoints. Abilities such as online check-ins and check-outs, mobile keys and room settings controlled by the Internet of Things (IoT) technology will become much more commonplace,” says GlobalData Travel & Tourism Analyst Ralph Hollister. “Using IoT to control room settings also allows hotels to gather more data on guests, creating a more personalized experience when they return next.”

More Flexibility

Successful hotels will offer guests added flexibility by adding 100 percent refunds for last-minute cancellations and other risk-reducing policies. “Having a flexible cancellation policy on a hotel website will be vital in ensuring direct bookings, and these relaxed policies will continue in 2021. For example, Marriott International has just extended its 24-hour global cancellation policy,” Hollister stated. Plans change at the drop of a hat, and in a world full of uncertainty, it’s better to be understanding of those changes. Demonstrating an understanding through a flexible cancellation policy can go a long way towards encouraging bookings and also help avoid negative press.

Extended Stays

As guests pursue longer stays, hotels and resorts will promote marketing communications for extended stay programs and packages. “Travelers will be looking to take fewer trips, but those that do travel are expected to also stay for longer,” says Hollister. “Uncertainty is strife and it may lead to people going ‘all out’ on one big trip, rather than risking several smaller ones that could be canceled.” After a year of being locked away, we can emphasize not wanting to leave paradise!

 

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Four Benefits of Having a Well-designed and Well-structured Website for Small Businesses

Benefits to a New Website

 

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website. Speed, design and usability quickly determine whether visitors like your site and whether they’ll stay or leave. As typical as it is to say, “don’t judge a book by its cover,” websites are subject to an extreme level of snap judgments that immediately influence credibility and professionalism. A strategic, optimized website can help your brand become a reliable source for your customers. Here are the benefits of having a well-designed and well-structured website.

Improve Business Credibility

There are more than 30 million small businesses in the United States. To set yourself apart from the crowd, make sure your website is thoughtfully designed and structured from start to finish. A strong online presence should be on the top of your marketing to-do list. A professional site legitimizes your business and improves your credibility, making you look reliable and capable to tackle any job.

Improve User Experience Through Mobile

We live in a multi-screen society. Because of this, it’s important for websites to be viewable across as many devices as possible. Websites built with mobile traffic in mind appear higher in search results, increase the time visitors spend on your site, are guaranteed to look more professional and provide an optimal user experience, making it easier for visitors to find information quickly no matter what size screen the site is being viewed on.

Improve SEO Rankings

When you search on Google, Bing or Yahoo, you will see a list of websites with answers to your request. There are SEO (Search Engine Optimization) tactics that you can apply to your company website to improve its rankings. Creating relevant content tailored to your unique audience will set you apart from your competitors. Not having a website or one that ignores best SEO practices makes it difficult for your company to rank and gain free traffic. Strategic SEO helps build brand awareness as search engine users are more likely to trust a site on the first page of search engine results than organizations that are not.

Build Your Email Database

By providing visitors a quick, easy and efficient way to sign up for your email list, you can proactively grow your list and continually capture visitor data. According to Vertical Response, having a healthy email list is essential because every dollar spent on email marketing generates $38 in ROI. It’s one of the best ways to keep in touch with your customers and prospects, including its added benefit of boosting sales.

 

Starting a new business or need to refresh your current website? Our team will help you engage your audience and capture new customers with a modern, user-friendly custom site. Contact us today!

Four Tips to Help Master IG Influencer Marketing

Influencer Marketing

 

“A picture is worth a thousand words” has never been more accurate in the age of Instagram. With roughly one billion monthly active users, Instagram is one of the most popular social networks worldwide. The photo-sharing app is especially popular in the United States and India, with nearly 140 million Instagram users. Instagram is the most effective platform to engage and influence target audiences. To integrate influencer marketing into your IG strategy, start with these four helpful tips.

Find A Micro-Influencer

Micro-influencers are influencers with 1,000-100,000 followers. Whether it’s highlighting a new pair of yoga pants, snacking on a protein bar or enjoying a hot flapjack at Hutton Hotel’s Mane and Rye breakfast spot, micro-influencers have a unique story to tell, personally creating advertising posts for their followers to listen in. They earn 6.7x more engagement than macro-influencers (influencers with +100,000 followers) and are a trusted source for recommendations. To find your perfect micro-influencer, look at their target audience and check that their follower-engagement ratio compares to the number of likes they receive. Another great way is through word of mouth; explore your local area for influencers that fit your budget, brand and content style.

Promote Contests and Giveaways

People love free stuff! Influencers encourage these partnerships because it helps them engage with followers and be more influential. Even if consumers might not win, giveaway contests create emotional connections. It also stimulates engagement because followers tend to check IG daily to see if they won. It’s an easy way to get everyone involved. To get the most out of the contest or giveaway, ensure followers comment on posts and share to their stories!

Live Streaming

Getting your brand featured on an influencers’ Instagram live feed is a great way to increase engagement, followers and create unique content. Live streaming is one of the best ways to connect with your followers in a direct, transparent and authentic way. Followers can submit comments and questions in real-time, building a stronger relationship between your brand and potential customers.

Instagram Takeovers

IG takeovers have grown exponentially and are now a valuable part of any IG marketing strategy. With Instagram takeovers, brands collaborate with influencers who take over their account and publish content on their behalf. Having an influencer on your company’s Instagram account is a great endorsement for your brand. It’s a mutual 50/50 value exchange between all parties. While your brand benefits from interacting with followers via a trusted voice, influencers can boost their brand awareness and access new audiences.

 

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