This afternoon we had the pleasure of hosting two guests in our office. 6-year-old-twins Calvin and Olivia had the day off school so we gave them temporary roles in the graphic-design department and asked them for their best attempts at recreating some iconic hotel logos. Having a couple of kindergarteners draw logos that we deal with every day was a fun addition to our Friday!

It was interesting to watch the creative process of the kids.  In the world of professional design the process can often become over-thought and muddled down by restrictions, it might sound cheesy, but it’s refreshing to watch someone be creative in such a free-spirited way.

Calvin Cutting

As calvin works to trim one of his pictures you can see that his creative process is a bit messy!

Olivia created this rendition of the Sheraton logo.  The choice to cut out and paste the Sheraton S emblem was surprising, and leaving the word “Sheraton” off-center added personality!

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Apparently Calvin thought the lettering for the Mandarin Oriental New York would be better placed above the fan logo.

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Here’s an attempt at the Broughton Hotels of Chicago: City Suites insignia. It’s impressive that Olivia was able to achieve that shape on her first try.

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Once again Calvin liked the motif of keeping the name of the hotel above the image.

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We aren’t sure if shrinking the letters “NTAL” in Intercontinental was an artistic decision or if Calvin just ran out of room on the page.

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Olivia decided to go with a much more minimalist aesthetic in her version of the Mission Point Resort logo.

missionpoint sidebysideThere was definitely some tracing used for these St. Regis Hallmarks but regardless of the method, the similarity to the original is impressive.

St. Regis sidebyside

It was a fun experiment to see how a couple of six-year-olds would fare in trying to copy logos!

 

Thanks for your help Calvin and Olivia! Maybe next time we’ll give you a shot at copy-writing!

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Livvy Holding St. Regis

 

 

 

 

 

 

 

 

 

 

The popularity of Infographics is a surprisingly useful trend. Infographics transform lifeless raw data into compelling visuals. Here are six of our favorite hospitality related Info-graphics.

PhoneEtiquetteWorldWide_520d3f9b48e65Phone Etiquette World Wide  

This Infographic comes to us from visual.ly, which is a great source for high quality Infographics covering all kinds of topics. Though it doesn’t provide a ton of content in terms of quantity, this graphic hits an often overlooked, yet critical concept of global cell-phone etiquette.

 

 

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Mobile Facts for Hotel Websites

Short and to the point, this visual from infographiclist.com gives a brief overview of the importance and effect of mobile hotel websites.

 

 

 

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The Hotel Online Marketing Mix

Unfortunately this one isn’t up to the aesthetic standards that visual.ly usually provides. This graphic looks like a business class PowerPoint slide, but it still has quality content. It gives a simple and brief overview of various marketing strategies and tactics used in the online space for hospitality. As hospitality specialists, we have to appreciate that.

 

 

 

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Amenities

Hotels.com compiled their own data for this info-graphic, which is impressive enough on it’s own. This one offers a lot visually and is interesting in regards to how people responded to what amenities they liked.

 

 

 

 

 

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The Naked Truth About Hotel Reviews

Mashable.com asks the important question “how important are hotel reviews”, and their visual does a great job of breaking down the answer.

 

 

 

 

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2013 Hotel Wifi-Report

Perhaps the most practical graphic of the bunch, this report from hotelchatter.com not only lists what hotels provide free-wifi and which don’t but also describes the speed and quality of access at different hotels.

 

 

 

 

 

 

What’s your favorite Infographic? Give us some feedback in our comments below!

Hopefully the title of this post hasn’t turned the Ohio State fans away from reading this blog already.

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Three weeks ago, my parents and I headed to Ann Arbor to watch my brother receive his undergraduate degree from the University of Michigan. Now attending a commencement ceremony for a class with a few thousand students doesn’t seem like the ideal way to spend your afternoon (it took an hour and a half for all the graduates to walk into the Big House and take their seats). But when I heard that Dick Costolo, Twitter CEO, was the guest speaker, my interest quickly sparked. Seeing that I had just given a lecture on Twitter through the Youngstown/Warren Regional Chamber the week before, as well as being the one logged onto social media the most in the McConnell office, I was really excited to hear what he had to say.

“You know I have to start with by tweeting this, so just give me one second. I’m a professional so this will only take a second.” Costolo, a graduate of UM, pulled out his smartphone, snapped a picture of the graduating class and tweeted it. Naturally, I hopped onto Twitter to see if my section made the photo, and of course, my parents and I just got cut off.

“When I was your age we didn’t have the Internet in our pants,” Costolo joked. “We didn’t even have the Internet not in our pants—that’s how bad it was.”

Not only did his humor grab my attention, Costolo’s speech was also inspiring. After graduating with a Computer Science degree, and with three job offers from technology companies under his belt, he moved to Chicago to pursue his dream of stand-up comedy. As he is now the CEO of Twitter, fame in the comedic world didn’t work out for him like his fellow Second City classmate, Steve Carell. He explained, “You cannot draw that path looking forward. You cannot draw any of your paths looking forward. So you have to figure out what you love to do and what you have conviction about and go do that.”

“There are no expectations. There’s no script. When you’re doing what you love to do, you become resilient because that’s the habit you create for yourself. You create a habit of taking chances on yourself and making bold choices in service to doing what you love. If on the other hand, you do what you think is expected of you or what you are supposed to do, and things go poorly…as surely it will, you will look to external sources for what to do next because that will be the habit you’ve created for yourself.”

There are so many highlights, I would basically be writing the manuscript of his 17-minute speech for you to read. So you should probably just watch it instead.

As I watched and listened with a smile on my face throughout the entire time, Costolo couldn’t have ended his speech more perfectly—“hashtag go blue!”

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There’s a bit of an internet celebrity in our office. As some of you may know, our very own Mark McConnell is also an Assistant Professor of Marketing at the University of Mount Union. Check out this nice profile of Mark featured on their website!

Last year, the McConnell Marketing Katie’s ran to raise support for the building of water wells through RUNWATER, a division of Mentor Leaders and a nonprofit working in a small village in Togo, West Africa. This summer, the office is embarking on a similar project—and this time with benefits a little closer to home.

McConnell Marketing is joining long-time client Winkle Electric Company, Inc. on their journey to Pedal to the Point raising funds for the National Multiple Sclerosis Society. During the event the team will ride 100 miles to Sandusky, Ohio, locally referred to as “The Point.”

The event isn’t until August, so stay tuned for training updates and mishaps (as we’re not an experienced group of  bikers). Please share any biking tips or gear suggestions as we’re just getting started!

Help sponsor Katie or Megan’s 100 miles … or both!

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