WILLARD INTERCONTINENTAL DC HOLIDAY NEWSLETTER
Written, designed and produced for “America’s Hotel.” The Willard InterContinental Washington has been the focal point for elegant dinners, meetings, and gala social events for more than 150 years. An institution, this grand hotel has hosted almost every U.S. president since Franklin Pierce in 1853. On August 28, 1963, the Reverend Martin Luther King finished his famous “I Have A Dream” speech while a guest at the Willard. Other notable guests have included Charles Dickens, Buffalo Bill, David Lloyd George, P.T. Barnum, Lord and Lady Napper, and countless others. Walt Whitman mentioned the hotel in his works; and Mark Twain penned two books here in the early 1900s. Throughout the ages, no phrase has raised eyebrows like “I’m staying at the Willard.”.
That said, the Willard extends holiday offers, events and packages like no other. This year’s newsletter format was an 8-page self-mailing booklet (in-line with brand spec) and was printed on recycled paper by one of only 7 printers in the United States to print with a waterless process. All this very important to the Willard who was recently awarded the International Hotel & Restaurant Association’s Environmental Award for Sustainability. The Willard continues to focus on their sustainability program entitled, “Willard InterContinental – The Next 100 Years.” The holistic plan is comprised of numerous interwoven sustainable projects designed for a luxurious urban hospitality experience in harmony with social and ecological consciousness.
