Pantone Color of the Year 2023

Pantone, the world-leading expert in color, recently announced Viva Magenta as their pick for 2023’s Color of the Year. Viva Magenta 18-1750 vibrates with vim and vigor with Pantone describing the color as, “a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

The Selection Process

According to Visme, “In 2000, the Pantone Color Institute created the Pantone Color of the Year as a trendsetting concept for branding, marketing and creative society. The introduction of the Pantone Color of the Year confirmed The Pantone Color Institute as the front-runner for all things color related.” The hue chosen as Color of the Year has become increasingly influential in the vast world of design and brand marketing, directly reinforcing the importance of how the Pantone color trend forecast is important and influential.

Why Viva Magenta?

Leatrice Eiseman, executive director of the Pantone Color Institute, stated that when people think of the color red, they picture a primary color that can be off-putting and overwhelming. That is not the case with Viva Magenta which is an unconventional red for an unconventional time that emphasizes “a new signal of strength for the new year,” according to Eiseman. “It’s joyful, optimistic — just what we need in the world right now.” Despite all of the research and trend analysis that goes into choosing the Pantone Color of the Year — the color authority travels the world looking for new color influences, taking into account technology, politics, pop culture, fashion, film and travel — Pantone is trying not to take itself too seriously this year by choosing a calming choice.

Implement the Color of the Year in Marketing Collateral

Let our team reimagine your brand’s story by implementing the subtle redness of the Color of the Year into your sales collateral. If Viva Magenta fits into your brand, or might work for an upcoming event, let us help you incorporate it!