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Branding

Cultivate a unique identity

In today’s competitive marketplace, standing out is more important than ever. Through exploratory conversations, creative brainstorming and cohesive marketing materials, let us help establish and develop your unique identity. Deliverables to include:

  • Brand book development
  • Logo design
  • Color palettes and fonts
  • Cohesive branded collateral
VIEW CASE STUDIES

Mahoning County CVB

Brand Development

View Case Study >>

Mahoning County CVB | Travel Guides
Embark | Brand Development
Shabby Chateau | Branding

Hutton Hotel

Brand Development

View Case Study >>

Hutton Hotel | Brand Book

Branding

Cultivate a unique identity

In today’s competitive marketplace, standing out is more important than ever. Through exploratory conversations, creative brainstorming and cohesive marketing materials, let us help establish and develop your unique identity. Deliverables to include:

  • Brand book development
  • Logo design
  • Color palettes and fonts
  • Cohesive branded collateral
VIEW CASE STUDIES

Mahoning County CVB

Brand Development

View Case Study >>

Mahoning County CVB | Travel Guides
Greenford Christian Church | Website Development
ACME Bros. Plumbing Contractors, Co. | Website
Niles Building Products | Website
Simple Sale | Website

Website Development

Responsive design at an affordable price

Starting a new business or need to refresh your current website? Our team will help you engage your audience and capture new customers with a modern, user-friendly custom site. Expect professional design and content at an affordable price. Services include:

  • ADA-compliant and SEO-optimized
  • Custom landing pages
  • E-commerce sites
  • Optimized for desktop and mobile

Website Development

Responsive design at an affordable price

Starting a new business or need to refresh your current website? Our team will help you engage your audience and capture new customers with a modern, user-friendly custom site. Expect professional design and content at an affordable price. Services include:

  • ADA-compliant and SEO-optimized
  • Custom landing pages
  • E-commerce sites
  • Optimized for desktop and mobile
ACME Bros. Plumbing Contractors, Co. | Website

Email Marketing

On-brand imagery and inspired content

Push event information, limited-time offers and more in front of your target audience through eye-catching email marketing campaigns. Expect on-brand imagery, creative design and inspired content in each carefully designed campaign, including:

  • Event promotions
  • Hotel newsletters
  • Special rates packages
  • Holiday e-cards
Mission Inn and Resort | EBlast
Analog at Hutton Hotel | Eblast
Broadway Recovery Services | Email Marketing
Hutton Hotel | Flash Sale Email Blast

Email Marketing

On-brand imagery and inspired content

Push event information, limited-time offers and more in front of your target audience through eye-catching email marketing campaigns. Expect on-brand imagery, creative design and inspired content in each carefully designed campaign, including:

  • Event promotions
  • Hotel newsletters
  • Special rates packages
  • Holiday e-cards
Broadway Recovery Services | Email Marketing
Keswick Hall & Golf Club | Ad Campaign
Hilton Orlando | Wedding Ad
Le Meridian San Fransisco | Full Print Ad
The Porter Hotel | Ad Campaign

Ad Campaigns

Designed to spec or from scratch

Whether designed to adhere to existing specs or to display new concepts, products and promotions, we create effective and impactful stories through eye-catching, on-brand ad campaigns.

  • Animated banner ads
  • Static digital ads
  • Print ads
  • Multi-ad campaigns

Ad Campaigns

Designed to spec or from scratch

Whether designed to adhere to existing specs or to display new concepts, products and promotions, we create effective and impactful stories through eye-catching, on-brand ad campaigns.

  • Animated banner ads
  • Static digital ads
  • Print ads
  • Multi-ad campaigns
Keswick Hall & Golf Club | Ad Campaign

Social Media

Join the conversation

With strategic social content calendars, custom graphics and creative social media ad campaigns, we’ll ensure that your brand is accurately and consistently represented on all relevant social media platforms using:

  • Strategic campaigns
  • Custom headers and profile pictures
  • Monthly social content calendars
  • In-depth analytics
VIEW CASE STUDIES

Pillar Rooftop Bar

Social Media Success

View Case Study >>

Pillar Bar | Social Media
Mandarin Oriental NY | Instagram Story Highlight Icons
Sparkle Markets | Social Media
Mahoning County CVB | Facebook Ads

Social Media

Join the conversation

With strategic social content calendars, custom graphics and creative social media ad campaigns, we’ll ensure that your brand is accurately and consistently represented on all relevant social media platforms using:

  • Strategic campaigns
  • Custom headers and profile pictures
  • Monthly social content calendars
  • In-depth analytics
VIEW CASE STUDIES
Mandarin Oriental NY | Instagram Story Highlight Icons
InterContinental Times Square | Masquerade Invite
Analog at Hutton Hotel | Event Promotion TV and Social Graphics
The Simple Greek | Trade Show Booth and Lemons
Mandarin Oriental, New York | The Aviary NYC Exclusive Event E-Blast

Event Promotion

Exceed your attendance goals

From on-brand digital ads and Eventbrite pages to custom promotional flyers and radio spots, we’ll handle the full scope of marketing needed to ensure that you exceed your event attendance goals with practical implementation of projects including:

  • Email blasts
  • Social media marketing
  • Pop-up banners
  • Landing pages

Event Promotion

Exceed your attendance goals

From on-brand digital ads and Eventbrite pages to custom promotional flyers and radio spots, we’ll handle the full scope of marketing needed to ensure that you exceed your event attendance goals with practical implementation of projects including:

  • Email blasts
  • Social media marketing
  • Pop-up banners
  • Landing pages
Analog at Hutton Hotel | Event Promotion TV and Social Graphics

Video Production

Capture an even wider audience

Communicating with customers, guests and clients through well conceptualized, filmed and edited video is an imperative component of a modern marketing strategy. Video could be folded into your marketing for:

  • New product launches
  • Tradeshow booths
  • Social media
  • Awareness campaigns
Mandarin Oriental NY | Suite Launch Video Production
Sparkle Markets | Sparkle Eats Video Production
Mandarin Oriental Miami | Holiday Video
Mandarin Oriental NY | 2019 Holiday Video

Video Production

Capture an even wider audience

Communicating with customers, guests and clients through well conceptualized, filmed and edited video is an imperative component of a modern marketing strategy. Video could be folded into your marketing for:

  • New product launches
  • Tradeshow booths
  • Social media
  • Awareness campaigns
Mandarin Oriental NY | Suite Launch Video Production
Broadway Recovery Services | Virtual 5K Fundraising Event
C.S. Lewis Institute | Retractable Banners
Pregnancy Help Center | Fair Booth Banner
Brown Horse Projects | Monthly Enewsletters

Nonprofit Specialization

Luxury production quality furthering philanthropic endeavors

Nothing brings more joy to our team than to be able to share our marketing expertise with organizations working in the nonprofit sector, diligently working to make this world a better place for all. Our scope of services in this landscape is vast, including:

  • Branding and collateral
  • Event concepting and promotion
  • Newsletters, emails, donor campaigns
  • Websites, videos

Nonprofit Specialization

Luxury production quality furthering philanthropic endeavors

Nothing brings more joy to our team than to be able to share our marketing expertise with organizations working in the nonprofit sector, diligently working to make this world a better place for all. Our scope of services in this landscape is vast, including:

  • Branding and collateral
  • Event concepting and promotion
  • Newsletters, emails, donor campaigns
  • Websites, videos
Broadway Recovery Services | Virtual 5K Fundraising Event

Sales Collateral

Easily boost bookings

Equip your sales team with the tools they need to successfully sell your business–book rooms, schedule meetings, host weddings and promote seasonal packages and special promotions. Expect custom-curated meeting planner guides, informative fact sheets, enticing wedding brochures and more.

  • Fact sheets
  • Meeting planner guides
  • Digital brochures
  • Pocket folders
VIEW CASE STUDIES
Embassy Suites Alpharetta | Fact Sheet
Hutton Hotel | Sales Collateral (Factsheets, Business Cards and Pocket Folder)
St. Regis Washington D.C. | Suite Brochure

The Bellmoor Inn & Spa

Digital Brochures

Hotel Brochure >>
Meetings & Events Brochure >>

The Bellmoor Hotel | Ebrochures

Sales Collateral

Easily boost bookings

Equip your sales team with the tools they need to successfully sell your business–book rooms, schedule meetings, host weddings and promote seasonal packages and special promotions. Expect custom-curated meeting planner guides, informative fact sheets, enticing wedding brochures and more.

  • Fact sheets
  • Meeting planner guides
  • Digital brochures
  • Pocket folders
VIEW CASE STUDIES
Hutton Hotel | Sales Collateral (Factsheets, Business Cards and Pocket Folder)
Four Seasons New York | Welcome Banner
Sheraton Grand Chicago | Refreshment Price Menu
InterContinental New York | Drink Vouchers
Hyatt Regency Chicago | Digital Signs

Property Materials

Branding at every touch point

Through thoughtful property collateral like brochures, in-room pieces, elevator signs and menus, we ensure that your brand is consistently and correctly displayed at all marketing touch points within your hotel, spa, restaurant or business, including:

  • Compendiums
  • In-room dining menus
  • Door hangers
  • Note cards

Property Materials

Branding at every touch point

Through thoughtful property collateral like brochures, in-room pieces, elevator signs and menus, we ensure that your brand is consistently and correctly displayed at all marketing touch points within your hotel, spa, restaurant or business, including:

  • Compendiums
  • In-room dining menus
  • Door hangers
  • Note cards
Four Seasons New York | Welcome Banner

Brochure Design

Coordinated design and clear content

Display your property’s unique space and offerings in the best light with a well-designed, on-brand digital or print brochure. Think: thoughtfully arranged photography and engaging copy to include:

  • Print and digital options
  • From 4 – 4,000 pages
  • Various bindery options
  • Knowledgable stock suggestions
VIEW CASE STUDIES

Paramount Hotel, NYC

Digital Brochure

View Brochure >>

Paramount NYC | Hotel E-Brochure
Mandarin Oriental NY | Spa Brochure
Hamilton Hotel DC | Ebrochure

The Westin Austin Downtown

Digital Brochure

View Brochure >>

The Westin Austin Downtown | Wedding E-Brochure

Brochure Design

Coordinated design and clear content

Display your property’s unique space and offerings in the best light with a well-designed, on-brand digital or print brochure. Think: thoughtfully arranged photography and engaging copy to include:

  • Print and digital options
  • From 4 – 4,000 pages
  • Various bindery options
  • Knowledgable stock suggestions
VIEW CASE STUDIES
Mandarin Oriental NY | Spa Brochure
Rutkousky Agency, LLC | Google My Business Knowledge Panel
McConnell Marketing | Web Construction
Broughton Hotel | Holiday Blog
Find your new marketing partner

SEO

Increase your organic SEO ranking

Search engine optimization is crucial to ensuring that your business can be found via search engine. We audit your existing website to ensure it is keeping up with best practices, as well as suggest content and copy.

  • On-page and off-page SEO
  • Keyword research and solutions
  • Blog writing and content marketing
  • Existing website audits

SEO

Increase your organic SEO ranking

Search engine optimization is crucial to ensuring that your business can be found via search engine. We audit your existing website to ensure it is keeping up with best practices, as well as suggest content and copy.

  • On-page and off-page SEO
  • Keyword research and solutions
  • Blog writing and content marketing
  • Existing website audits
Rutkousky Agency, LLC | Google My Business Knowledge Panel

SEM/PPC

Astute digital advertising in a crowded medium

In a digital age, one of the best ways to make your business known to potential consumers is through digital advertising. We construct your ideal customer and target them through thoughtfully placed display and search engine advertisements.

  • Display ad design
  • Retargeted ads
  • Conversion focused copywriting
  • Custom reporting
Sparkle Markets | Digital Ads
Delamar West Hartford | Marketing Proposal

SEM/PPC

Astute digital advertising in a crowded medium

In a digital age, one of the best ways to make your business known to potential consumers is through digital advertising. We construct your ideal customer and target them through thoughtfully placed display and search engine advertisements.

  • Display ad design
  • Retargeted ads
  • Conversion focused copywriting
  • Custom reporting
Delamar West Hartford | Marketing Proposal
Our Most Unique Holiday Card
Mandarin Oriental, NY - Holiday Animation
Mandarin Oriental, New York | Holiday Animation
Willard InterContinental Washington D.C. | Animated Holiday E-Card

Custom Animation

Movement that makes a difference

Elevate your digital marketing with eye-catching custom animation. Whether it’s a holiday e-card or email blast, movement ensures that your property stands out among the everyday digital clutter. Some of the animated materials include:

  • Social logos
  • Email banners
  • Holiday e-cards
  • Digital ads

Custom Animation

Movement that makes a difference

Elevate your digital marketing with eye-catching custom animation. Whether it’s a holiday e-card or email blast, movement ensures that your property stands out among the everyday digital clutter. Some of the animated materials include:

  • Social logos
  • Email banners
  • Holiday e-cards
  • Digital ads
Our Most Unique Holiday Card

Menus

Clean and enticing layouts

Whether for your F&B outlet, on-property spa, mini bar or catering team, you will benefit from menus designed with readability and style in mind. Our team has honed impeccable proofreading and typesetting skills to help clients create menus (and menu templates) that are both functional and impressive. Some examples of these menu types include:

  • Banquet menus
  • Wedding menus
  • In-room dining menus
  • Spa treatment menus
The Tavern on the Square | Restaurant Menus
InterContinental New Orleans | InRoom Dining Menu
Hutton Hotel | Spa Menu
Rod 'N' Reel | To Go Menu

Menus

Clean and enticing layouts

Whether for your F&B outlet, on-property spa, mini bar or catering team, you will benefit from menus designed with readability and style in mind. Our team has honed impeccable proofreading and typesetting skills to help clients create menus (and menu templates) that are both functional and impressive. Some examples of these menu types include:

  • Banquet menus
  • Wedding menus
  • In-room dining menus
  • Spa treatment menus
The Tavern on the Square | Restaurant Menus
Union Station Hotel Nashville | Promotional Item - Reusable Straws
Hilton New York Times Square | Tissue Paper
Simple Sale | Patch Hats
Nova Coffee Co. | Custom Illustrated Tote

Gifting or Promo Items

Leave a memorable impact

With current retail trends and clients’ unique brand in mind, we source, design and package promotional items that truly represent each identity. Whether it’s stainless steel straws or custom tissue paper, products such as these leave guests and clients with something memorable:

  • VIP client gifts
  • Custom-branded packaging
  • Holiday gifts
  • Unique trade show items

Gifting or Promo Items

Leave a memorable impact

With current retail trends and clients’ unique brand in mind, we source, design and package promotional items that truly represent each identity. Whether it’s stainless steel straws or custom tissue paper, products such as these leave guests and clients with something memorable:

  • VIP client gifts
  • Custom-branded packaging
  • Holiday gifts
  • Unique trade show items
Hilton New York Times Square | Tissue Paper

Let’s Connect

Get in touch with a member of our team

let’s connect

Founded in 1991, McConnell Marketing is a full-service marketing firm that takes pride in work that is effective, on-budget, on-time and created through a fun and respectful process (life is too short to do otherwise!). We leverage our cutting-edge branding and creative development to deliver targeted results.

GET IN TOUCH

(330) 286-0487 | info@mcconnellmarketing.com

7 court st ste 200, canfield, oh 44406



STAY IN THE LOOP

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Design

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Market Research

Case Studies

 

INSTAGRAM

☕️ When Lil' Rhody Coffee Company told us thei ☕️ When Lil' Rhody Coffee Company told us their beans were headed to a university café, we brewed up signage that pops. Bold colors, clear messaging, and a spotlight on their Archway blend—great coffee deserves great design.

From posters to menus to storefront displays, we help brands stand out wherever their audience is. 👀✨
We loved bringing the vision for Believers Early L We loved bringing the vision for Believers Early Learning Center to life! A playful, pastel-hued site filled with cloud shapes, smiling faces, and all the warmth you'd expect from a top-notch daycare.
Check it out 👉 believersearlylearningcenter.com
Spreading the love one coffee bag at a time! 💖☕️ We had so much fun putting together these Valentine's gifts for our clients. We know that great partnerships, like great coffee, are all about the perfect blend.

Looking for custom gifts or branded merch? We can help bring your ideas to life! Let's create something special together. Give us a call at 330-286-0487 or email at info@mcconnellmarketing.com
A whole lot of time and love went into this projec A whole lot of time and love went into this project! We worked closely with @exploremahoning to craft a rebrand that truly reflects their commitment to showcasing all the incredible experiences our area has to offer. From designing a fresh new logo to applying their brand standards across all print and digital materials, this collaboration has been an exciting journey. And we’re not done yet—keep an eye out for more redesigned materials rolling out soon!
Want to see the newly designed travel guide? Check it out at exploremahoning.com
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 #TourismMarketing #TravelGuide #PrintDesign #LogoDesign #WebsiteDesign #GraphicDesign #CreativeAgency
Move your message with custom merch! These white l Move your message with custom merch!
These white long-sleeve shirts we created for our client flew off the shelves! Branded merch isn’t just stylish, it’s a one-time investment that keeps working for your brand every time it’s worn. Your customers become walking ambassadors, spreading awareness with every step.

Let’s find the perfect place for your logo! Get in touch today.
Big vision, bold execution. 💡✨ Every month, w Big vision, bold execution. 💡✨
Every month, we create a sermon series design for our client
@acityconnected , including custom visuals that bring their message to life. This month’s theme? Choices! From LED stage designs to social promos, outdoor signage, and more—every piece is tailored to their space and audience.

Need a marketing team that can do it all? Give us a call at 330.286.0487 or shoot us a DM here to get started!
We had the opportunity to redesign the website for We had the opportunity to redesign the website for Charlton Marketing, a full-service agency in Portland, OR. We wanted their digital home to feel as vibrant as their city and as purposeful as their work.
The natural color palette and visuals reflect Portland's organic charm, while the streamlined navigation and user-focused layout highlight Charlton's strategic approach to work. Explore their new site at charltonmarketing.com

Looking for a website that works as hard as you do? Whether you need a fresh design, an optimized SEO strategy, or a site that perfectly matches (or redefines) your brand standards, we’ve got you covered. Contact us today–just click the 🔗 on our profile or send us a message!
We're a full week into the New Year and we're read We're a full week into the New Year and we're ready for whatever it brings! But before we officially say our goodbyes to 2024, read what we liked (and disliked) and what we're hoping to do this year in our latest blog!

 🔗 in bio!
We had an amazing time at Thiel College sharing ou We had an amazing time at Thiel College sharing our journey from employees to business owners with the next generation of entrepreneurs! It was great connecting with students over dinner and a presentation on the challenges and rewards of business ownership.
Key takeaways? Treat every connection like it could be your next big opportunity. Relationships are everything. We also emphasized that work-life balance is key. "You’re replaceable at work, not at home."
A special shout-out to Professor Steve Kandray, who used to be part of our McConnell Marketing team! It's incredible to see him inspiring the next wave of professionals.
Thanks to the amazing students and faculty for making this event so memorable. Can’t wait to see what the future holds for these future business leaders! 🌟

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