Think like a snowflake!
Have you implemented a truly unique marketing idea recently?
If you haven’t, we can’t blame you.
Coming up with original ideas is hard work, let alone coming up with original ideas that are actually effective.
Seth Godin, sales and marketing guru, has called marketing “a contest for people’s attention” In today’s world of information overload that description is truer than ever!
If you want to win people’s attention you have to differentiate yourself and think outside the box.
Here are 4 one-of-a kind marketing ideas guaranteed to get your creative juices flowing!
1. Drone Videos
As drones become more commonplace people are finding more and more interesting uses for them.
Atlanta based Barnes Creative Studios uses drones with high definition cameras to capture the ins and outs (literally) of luxury resorts.
The results are nothing short of magical! Be sure to watch their video below in fullscreen.
2. Extreme Sponsorship
What’s better than free publicity? Publicity that you get paid for!
That’s exactly what the Pestana Rio Atlantica got when it temporarily rebranded itself as the Budweiser Hotel by Pestana.
In honor of the World Cup, the Brazilian hotel changed its name, let Budweiser put logos and images everywhere and hosted events for the beverage maker’s Rise as One campaign.
Even though the move was intended to promote Budweiser, We have to imagine that the Pestana Rio Atlantica will experience a pretty big boost in business following the stunt.
3. A Practical Travel Blog
The problem with a lot of business blogs is that they are too inwardly focused. They spend a lot of time talking about the company itself and too little time thinking about what their audience wants to hear.
Broughton’s Innformer blog reverses that formula.
Instead of posts about their member hotels, the Innformer’s posts are exlusivlely about letting travelers know what the best attractions and events are at their travel destinations.
Headed to Chicago? Check out this article about the best outdoor venues to eat and drink. Taking a trip to Santa Monica, check out this upcoming concert! The Innformer is a perfect example of Content Marketing done right!
4. A Yoga Mat Love Story
Speaking of great Content Marketers, Kimpton is another brand that absolutely GETS IT.
Everyone loves a good story. It’s human nature. And telling a good narrative can be an extremely effective piece of any marketing campaign.
Yes, their short youtube video, a love story between a guest and her complimentary yoga mat, is silly, corny and over the top, but it’s also cute and fun. Overall the story does a great job disguising an advertisement of hotel features as entertainment!
This is by no means Kimpton’s only attempt at video content, one of their properties, the Hotel Monaco released a hotel workout video that takes viewers through a short workout that can be completed in the comfort of their hotel room. We liked it so much we even decided to make our own!
