Evolving Trends in Holiday Marketing: Navigating Gen Z’s Shopping Landscape in 2023

As the holiday season approaches, it’s important to recognize the way businesses market their products has drastically changed. We can see this shift especially in how younger buyers, specifically Gen Z, engage with marketing efforts. McConnell Marketing has recognized the immense impact of social media platforms like TikTok and Instagram on the preferences of young buyers and today we’re giving you some insights into these new trends.

Rethinking Traditional Methods

The traditional reliance on Google and print ads for reaching younger consumers, while still useful, is no longer as effective with younger audiences. The focus has moved to TikTok and Instagram, where influencer marketing, peer trust and the simplicity of direct purchasing links have significantly influenced the preferences of the younger demographic.

Influencer marketing, whether through macro or micro influencers, has become pivotal in driving the purchasing decisions of Gen Z. Sending products to influencers who genuinely recommend and provide direct purchase links has become a potent tool for brands targeting younger buyers.

Social Media’s Role in Shopping

Maintaining a robust social media presence is crucial. Leveraging Instagram and TikTok ad buys has allowed businesses to seamlessly integrate themselves into the feeds of their target audience. These platforms have transformed into virtual shopping hubs, merging entertainment and commerce effectively.

The resurgence of Pinterest among younger demographics, particularly among 13-17-year-olds, is noteworthy. Brands can capitalize on this renewed interest, as younger users are actively showcasing brands and products, making Pinterest a valuable marketing channel once again.

MyGemma, a brand specializing in luxury items, expects that 15% of its total revenue for 2023 will come from the live streams across TikTok, Instagram and Whatnot. Their success underscores the increasing importance of these platforms in driving sales and revenue.

Adapting to Changing Trends

McConnell Marketing emphasizes adaptability as the key focus for businesses. Those pivoting towards social media, embracing influencer marketing and revisiting platforms like Pinterest are best positioned to resonate with the evolving shopping behaviors of younger demographics.

As the marketing sphere experiences a transformative shift, we urge businesses to embrace social media and influencer marketing to connect effectively with Gen Z. Staying agile and aligning with these emerging trends will ensure a prosperous holiday season in 2023 and beyond!

If your business needs assistance applying these trends to your marketing efforts, contact us today at 330-286-0487 or email us to get a custom quote. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

November 16, 2023

Marketing Trends

Elevate Your Brand with Custom Holiday Marketing Materials from McConnell Marketing

Tis’ the season! Even though it’s only October, it’s time to start preparing for the holiday season. At McConnell Marketing, we believe in the magic of the holiday season, not just as a time for giving and celebration but also as an incredible opportunity for businesses to connect with their customers in meaningful ways. Over the years, our team has created a variety of holiday marketing materials and today we’re going to share some of our favorites with you!

1. Holiday ECards and Newsletters

During the holidays, people are more open to businesses and their messages. Holiday ecards and newsletters let businesses engage with customers in a festive and personal manner. This helps strengthen the brand’s bond with customers on an emotional level. Are you ready to reach your audience with digital holiday cheer? Request a quote today.

2. Printed Holiday Cards and Envelopes

Sending out customized printed holiday cards and envelopes sends a positive message about your brand. It shows that your business values its customers and is willing to make them feel appreciated. This can boost your brand’s reputation and build customer loyalty. Get a quote for your custom holiday cards today.

3. Social Media Content Creation

Creating holiday-themed content on social media is crucial for increasing your brand’s visibility during the holiday season. Holiday posts tend to be shared and engaged with more, expanding your reach and attracting new customers. Consistent and appealing social media content also keeps your brand top-of-mind. Contact us today to get the most out of your social accounts.

4. A Complete Holiday Package

Our complete holiday package offers a comprehensive holiday marketing approach. We combine digital (ecards and social media) and traditional (printed cards, envelopes and flyers) marketing channels as well as event promotion tactics to create an effective strategy. This package ensures your brand’s message reaches customers through multiple channels, maximizing its impact. Are you looking to elevate your holiday social media marketing this year? Reach out to us today for a custom quote.

These holiday marketing materials are crucial and valuable tools for businesses during the holiday season. They help with customer engagement, branding and sales, all while saving businesses time and presenting a unified marketing effort.

If you or your business needs help creating any of these or other holiday marketing materials, contact us today at 330-286-0487 or email us to get a custom quote. Also, don’t forget to follow us on all of our social platforms. Stay up to date on our monthly newsletters, full of more helpful tips and tricks!

October 9, 2023

Marketing Trends

Holiday Help: Welcoming International Guests

Waiting for a guy in a red suit to deliver presents, displaying a pine tree in your living room and kissing beneath a plant hanging from the ceiling… out of context our holiday traditions can be down right weird.

Keep that in mind when dealing with international guests. They’re away from home, in a different culture and not enjoying the holiday rituals they are used to.

Since there really is no place like home for the holidays here are some tips to helping international guests feel more at home this holiday season.

Get the Greeting Right

Sure, your pronunciation might be wrong, but if you’ve ever traveled abroad you know it’s the thought that counts when trying to greet someone in their foreign tongue, not the execution.

Here are some holiday greetings from around the globe, with links to videos on how to pronounce them.

Merry Christmas

Spanish: Feliz Navidad

German: Frohe Weihnachten

U.K. British: Happy Christmas

Italian: Buon Natale

French: Joyeux Noel

Happy New Year

Spanish: Feliz año nuevo

German: Frohes neues Jahr

Italian: felice anno nuovo

French: bonne année

Chinese: kuai le xiin nian

Japanese: Akemashite omedetou gozaimasu.

Know When “The Holidays” Are

“The Holidays” can include a handful of special days that don’t always fall on the same date each year. Here are a few of this year’s key dates you may have missed:

December 24th through January 1st: Hanukkah (An 8 day Jewish celebration in remembrance of an ancient miracle)

December 26th: Boxing Day (observed in the U.K. and other commonwealth countries, is a non-religious holiday that involves shopping and gift giving)

December 26th through January 1st: Kwanzaa (a celebration of African heritage first started in 1966)

January 28th: Chinese New Year (Also known as Spring Festival, it’s a celebration of the beginning of the lunisolar Chinese calendar.)

Offer A Multicultural Menu

Nothing makes people feel at home more than familiar food. You’re never going to be able to replicate a guest’s favorite home cooked meal but you can at least offer them a taste of nostalgia with some of these traditional holiday items

Latke – These simple potato cakes are a Hanukkah staple.

Oysters – in France 70% of all Oysters are eaten during the week between Christmas and New Years.

Long Noodles – in Japan eating long noodles is a common tradition on New Year’s Eve. Specifically “Toshikoshki soba” or year-crossing noodle.” On a different note KFC has become a very popular Christmas dish in Japan since the 1970s, maybe leave that item off the menu though.

Gluhwein – is a German Christmas beverage made with red wine, sugar and spices served hot, otherwise known as a hot spiced mulled wine.

Bacalao – is a dried and salted codfish that is a major holiday staple in Mexico and other Latin countries. There are plenty of variations on the recipe, but most include peppers, onions and garlic.

If you have any more holiday tips from around the world, please let us know in our comments section below! Lastly, we want to wish you a happy and healthy holiday season from everyone here at McConnell Marketing!

Today’s article was brought to you by the Starbucks Christmas blend, which has become a seasonal tradition here at the office.

Until next week, stay well and Happy Holidays!

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December 16, 2016

Tag Archive for: Holidays