Tag Archive for: Hospitality

6 of Our Favorite Hospitality Related Infographics

The popularity of Infographics is a surprisingly useful trend. Infographics transform lifeless raw data into compelling visuals. Here are six of our favorite hospitality related Info-graphics.

PhoneEtiquetteWorldWide_520d3f9b48e65Phone Etiquette World Wide  

This Infographic comes to us from visual.ly, which is a great source for high quality Infographics covering all kinds of topics. Though it doesn’t provide a ton of content in terms of quantity, this graphic hits an often overlooked, yet critical concept of global cell-phone etiquette.

 

 

gonemobilehotelmarketinginthemobileworldinfographic_4f7177f5d5ae8

Mobile Facts for Hotel Websites

Short and to the point, this visual from infographiclist.com gives a brief overview of the importance and effect of mobile hotel websites.

 

 

 

the-hotel-online-marketing-mix_502911d4453d9

The Hotel Online Marketing Mix

Unfortunately this one isn’t up to the aesthetic standards that visual.ly usually provides. This graphic looks like a business class PowerPoint slide, but it still has quality content. It gives a simple and brief overview of various marketing strategies and tactics used in the online space for hospitality. As hospitality specialists, we have to appreciate that.

 

 

 

GuestCensus-infographic-0625

Amenities

Hotels.com compiled their own data for this info-graphic, which is impressive enough on it’s own. This one offers a lot visually and is interesting in regards to how people responded to what amenities they liked.

 

 

 

 

 

73fd367b

The Naked Truth About Hotel Reviews

Mashable.com asks the important question “how important are hotel reviews”, and their visual does a great job of breaking down the answer.

 

 

 

 

2013-HotelChatter-hotel-wifi-report-infographic_xi

2013 Hotel Wifi-Report

Perhaps the most practical graphic of the bunch, this report from hotelchatter.com not only lists what hotels provide free-wifi and which don’t but also describes the speed and quality of access at different hotels.

 

 

 

 

 

 

What’s your favorite Infographic? Give us some feedback in our comments below!

Whole Foods…Hotels?

Screen Shot 2013-03-20 at 10.08.38 AMWhole Foods. We all know and love the brand—we do at the McConnell office, at least. When the first store opened in 1980 in Austin, Texas, “it took the grocery world by storm, cultivating a culture of health-conscious eating,” HotelManagement.net writer David Eisen said. And now, according to reports, the brand is looking to bring that same feeling to hotels!

Eisen reported that Whole Foods is planning to open what it calls a health resort in or near downtown Austin, right near the company’s headquarters.

John Mackey, co-founder of Whole Foods, told USA Today that the company has the “perfect vehicle” for their new getaway. “Think of it as a center where people would go for a day, a weekend or a week for healthy lifestyle education.”

USA Today says that the health resort idea came from an in-house program to improve the eating and lifestyle habits of Whole Foods’ employees—focused on weight loss and reduction in blood pressure and cholesterol. Mackey said, “I’ve seen it improve the lives of our team members.”

Brand expert Robert Passikoff says that the health resort could possibly pay off in their favor in a major way. He told USA Today, “…to move from natural foods to natural spa works. Whole Foods is really a category unto itself.”

Whole Foods is currently negotiating on real estate and is seeking a hotel brand to operate their resort. They hope to have it open within the next three years.

Personally, we would love to stay at a Whole Foods-related resort. Would you? Comment and let us know.

Four Trends That Can Benefit You, Our Client

McConnell Marketing’s Megan Sovik blogs about the hospitality trends she and Katie picked up from the IHMRS/BDNY Tradeshow in New York City.

Katie Williams and I recently attended to the IHMRS/BDNY Tradeshow at Javits Center in New York City. The goal was to see what’s trending in hospitality design and to also make sure that we, at McConnell Marketing, are marketing our clients in the best possible way. The show was broken up into two sides: one that was interiors (i.e. furniture, décor—basically, all the pretty stuff). The other side was more operational (i.e. soaps, room amenities, etc.). They also had many informational sessions and speakers.

To be honest, the show was very overwhelming, and we walked the floor multiple times to make sure we didn’t miss anything. We wanted to get everything out of it that we could. After taking a lot of time to process and go through every piece from every vendor we talked to, there are four trends we came away with that we think could benefit our clients:

Square
Square collateral pieces are in—they actually have been for quite a while (and we’ve done quite a few pieces for our clients). What I didn’t expect to see was that so many pieces were small. It used to be that larger 8 x 8 or 9 x 9 pieces were the norm. Now we’re seeing printed pieces that are 4 x 4 or so, with tons of photos and little text. Nowadays, everyone’s trying to be environmentally friendly—and using less paper is a way to reduce your carbon footprint. At McConnell Marketing, we work with waterless printers and know quite a bit about recycled papers to take that idea even further.

Printing on Aluminum
One thing I didn’t expect to see is printing on aluminum. It may sound odd, but it’s a great for display materials. When I saw this, the first thing I thought of was posters and displays throughout a hotel. Rather than printing on a regular poster and coating it with a UV-resistant varnish or protectant, printing on aluminum is a great way to make these materials last longer. Images and sizes can be customized to whatever is needed. We’ve found a lot of vendors who do this. Let us know if you’re interested in seeing pricing!

Colors
Gone are the days of neutrals! Accent colors are everywhere! If this wasn’t evident by the choice of the last two Pantone colors of the year (tangerine and emerald green), it was very evident at the show. Katie and I saw lots of purples, royal blues, yellows and greens. Obviously you don’t want to go too far with too many colors, but McConnell Marketing will be happy to assist with picking out a color palette that works for you.

Technology
One of the coolest technologies I saw was for the bathroom (odd—I know). We first saw it working with The St. Regis Washington, D.C. years ago when they added TV’s to their mirrors. Well now it’s being taken a step further. Mirrors are now able to hook up to smart phones through blue tooth. They can play music, check your e-mail and play movies. We at McConnell Marketing are happy to provide you with ideas and collateral to instruct guests on how to use the technology.