Tag Archive for: InterContinental New York Barclay

InterContinental New York Barclay Receives 2013 SMITTY Award

Screen Shot 2013-06-06 at 10.13.39 AMWe would like to wish the InterContinental New York Barclay a big congratulations for winning the Best Social Media Use for Public Service category in Travel + Leisure’s 2013 Social Media in Travel + Tourism (SMITTY) Awards.

Launched in 2012, the SMITTY Awards recognize the travel companies whose social media programs are entertaining and informative—and some offer great deals and discounts. “These winning travel companies are the ones to fan and follow right now,” Rich Beattie of Travel + Leisure said.

The InterContinental New York Barclay was awarded for its social efforts during Hurricane Sandy:

The InterContinental Barclay served as a source for those affected, tweeting about news and transportation updates, as well as on-site relief efforts. Family-friendly events at the hotel kept children busy, and shared photos from the efforts helped the campaign reach 500,000 impressions.

Beattie said, “Companies have seen that it’s not enough to post random photos on Facebook or send out the occasional tweet. Social media requires generating irresistible ideas and powerful messages that break through the cacophonous clutter created by millions of distracting voices. And then doing it again the next day. And the next.”

Check out the entire list of this year’s SMITTY Award winners! Do you have a favorite hotel or other travel company on Facebook, Twitter, Instagram, Google+ or Pinterest? Let us know!

InterContinental New York Barclay Rooftop Pumpkin Makes Debut

Just in time for Halloween!

Entering their second year of harvesting on their rooftop garden, the InterContinental New York Barclay’s first and very own pumpkin has made a debut! According to the hotel’s blog, New York Barclay Buzz, the pumpkin “was the hotel’s first experiment with using our on-site compost to enhance the soil from which it was grown.”

“Here at the hotel, we believe in promoting sustainability in both big and small ways,” the blog went on to say. So when it came to building a pumpkin crate, InterContinental New York Barclay’s carpenter built one from recycled wood!

Still growing daily, the Halloween squash currently measures 3 ½ feet in circumference.

The pumpkin will be on display in the hotel lobby during Halloween week. In the mean time, according to the hotel, Chef Serge Devesa and his team from the Barclay Bar & Grill will be sharpening their knives in anticipation of carving the autumn gourd!