An average person looks at their phone 85 times per day. Researchers also found smartphone use is typically confined to short bursts, lasting 30 seconds or less. Is your content being seen? Is your design interface standing out?
User interfaces for mobile apps and websites are now shifting toward a flat, simple, minimal design solution. Minimalism is a key component to good design, as it follows the “less is more” principle. The art of minimalism can be achieved in some of these design techniques mentioned below.
Color
Simplifying your color scheme is a great place to start. Using a monochromatic technique can benefit the overall aesthetic. Monochromatic hues are more pleasant to the eye and therefore easier to look at.
Another creative use of color is the spotlight technique. Using one bright color in a pallet of neutral colors creates contrast and draws attention to important information. An example can be seen below.
Whitespace
Whitespace has become a common occurrence in minimal design. Francine Jay, the developer of MissMinimalist.com and author of The Joy of Less once said, “The problem: we put more value on our stuff than our space.” Though her quote focuses on all aspects of living, it can certainly be applied to design.
Whitespace helps elements within the design stand out. It creates an inviting, clean space which allows the user to easily digest information quickly. Whitespace is a perfect example of everything minimalism stands for using a “less is more” technique.
Typography
Typography plays a vital role when communicating your brand message. You can never go wrong with Helvetica, which is used in countless applications, print ads and company logos. A few other easy-reading fonts include Hind, Arial and San Francisco. Don’t be afraid to play with weight, style, size and color to highlight your most important information. Typography if used correctly can be powerful and influential.
Minimalism is taking over and it is beneficial to know the basics. Using these techniques can improve the look of your website, newsletter and more. Do you need help with a minimal design? We’d love to help you. Thanks for reading, and be sure to stop back next week for a new blog!
Today’s blog writing rendezvous was powered by Dunkin’ Donuts. The new Crème Brûlée Swirl is delicious, and highly recommended.
Until next week, stay well.
