Big meeting. Pen runs out of ink. “I need a pen for this meeting. What am I going to do?”
You frantically dig through your bag hoping to find the proverbial needle in the haystack. Then……. voila! A Hilton pen from your last trip to Dallas, your saving grace.
In the following seconds you reflect on that trip. You remember how much you enjoyed it and how you’d love to go back. You remember the great hospitality you received at the Hilton Garden Inn and the wheels begin turning to plan your next getaway. Ok, time to focus. Back to the meeting.
That right there is why you give your guests promotional items. A nice pen is always my favorite, but items that represent your brand and tell a story can also resonate deeply with your clientele.
Here’s a look at three of the more interesting promotional items we’ve produced for clients and the stories behind them. Hopefully they will inspire you to think creatively about your next promotional item order.
Aloft Phoenix-Airport – Bottle Opener Magnet
The Aloft Phoenix-Airport has a tremendous bar. The W XYZ bar offers small plates, craft beer and signature cocktails. Patrons can shoot a game of pool while listening to a DJ spin the best tunes. Aloft needed an item that represented this exciting, unique atmosphere. We produced a pool ball bottle-opener for them, blending the themes of pool and craft beer into a practical giveaway. Guests will undoubtedly think of the great time they had at the W XYZ bar the next time they open a beer.
Mandarin Oriental New York – Bookmarks
Known as one of New York’s best, Mandarin Oriental New York offers guests an inspired Bedside Reading Program. Books, hand-selected by esteemed designer and avid reader Joseph Altuzzara are available to read in each suite. Taking their superior hospitality a step further, they wanted bookmarks for the readers. Below is a look at a few of the designs. One side features a famous quote from Robert Half while the other has a gorgeous shot of Central Park in the winter.
St. Regis New York – Cigars
St. Regis and luxury go hand-in-hand. The St. Regis New York, the brand’s flagship property, wanted a fitting way to give back to preferred guests. The solution was a custom cigar box filled with five premium cigars. Cigars are often perceived as a sign of affluence and celebration and therefore fit the St. Regis brand exceptionally well.
So there you have it. Three promotional items with a few things in common.
1. Brand representation.
2. Memorable and unique.
3. Utility.
Are you looking to create a unique promotional item for your hotel? We’d be happy to help you! Thanks for reading, and be sure to stop back next week for a new blog!
Today’s article was fueled by local shop Branch Street Coffee Roasters. Their Ethiopian sourced Yirgacheffe coffee is fantastic for writing (with a great pen) about promotional items.
Until next week, stay well.
